1. Pittsburgh Public Schools Haas Education Leadership Case Competition Stanford university What’s YOUR Promise?

2. Agenda Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer

3. Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

4. Logic Model Marketing: Build a College-Going Culture & Community

5. Pathways to Promise Ecosystem Teachers Counselors Students Parents Coaches/Providers

6. Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

7. Strategic Priorities Key Priorities Promise Contract Student Scorecard / Case Management System Technology Enabled Provider Assessment System Marketing Campaign / Buy-in Aligning Incentives for Systems Change

8. Promise Contract: Families, Students, PPS Promise Contract – Family/PPS Foundation for Communication Between ALL Stakeholders Relevant Student Information Pittsburgh’s Promise Student Promises / Goals Tracks 4 Promise Criteria GPA / Academic Performance Attendance Record OST/OCT Programming Providers Motivational / Behavioral Influences

9. Promise Contract: Families, Students, PPS Promise Contract (cont.) Tracks 4 Promise Criteria GPA / Academic Performance Attendance Record OST/OCT Programming Providers Motivational / Behavioral Influences Signatures From Critical Parties Student Parent Counselor

10. Why Student CRM? Value Propositions Increase Communication and Collaboration Promise-Centered Data Collection Organization/Implementation tool for E-Promise Learning Plans Key Elements Salesforce.com Portal Promise Criteria Performance Tracking Aggregation of Communication Channels with Stakeholders Critical Participant Requirements Counselors Other Stakeholders

11. Student CRM Snapshot Key Influencers / Tutors Student Information Name: Charles Wright Student ID: 012345678 GPA Information Attendance Information OST Information Class Information

12. Counselor Driven Requirements K-8 9-12 Counselors Counselors 228:1~25:1 Per Grade 3rd & 6th Grades 160:1 40:1 Per Grade 9th & 12th Grades 18,250 8,000 Not Yet Promise-Ready Students (65%) 148:1~16:1 Per Grade 4th & 7th Grades Bi-Weekly CRM Monitoring 104:1~26:1 Per Grade 10th & 11th Grades Weekly CRM Monitoring 5,200 11,900 1,560 3,550 31:1~8:1 Per Grade Active RTI Implementation / Social Work 45:1~5:1 Per Grade Active RTI Implementation / Social Work

13. Promise Rubric Promise Rubric Academics, Attendance, College Access, Motivational/Behavioral Ratings 1 – Little to No Influence Sports w/o Performance Incentives (Academics / Attendance) Mentoring w/o Tutoring Services (Academics / Attendance) 2 – Some Influence Sports w/ Performance Incentives (Academics) Community-based Volunteering (Motivational/College Access) 3 – Critical Influence Tutoring Services (Academics) Sports with Attendance Incentives (Attendance)

14. PPS Will Assess OCT/OST Providers and Grades Their Respective Importance Across Promise Criteria ELECT Student Works 21st Century at Faison Basketball Coach Clubs (e.g. drama, yrbk) Internal PPS Programs EAP Sports After School SES Private Tutoring Services Community-Based Organizations External In/Out of PPS Faith-Based Organizations For-Profit

16. Providers are incentivized to communicate / collaborate

18. Helps PPS map provider networks using Promise rubric

19. Identifies crossover support for students

21. poor behavior

22. spotty attendance

23. identify current support

24. reach out to potential support

25. connect student

26. follow up

28. assess potential for improvement

29. propose contacts for student

30. raise awareness and incentives

31. student discovers new opportunities

33. “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School What’s YOUR Promise? “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4

34. “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Elementary “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach,Perry High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4

35. “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4

36. “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4

37. “My Promise is to do my homework every night so that I can go PITT!” Charles Wright, 4th Grade Student, Linden Elementary “My Promise is to make sure that all of my students pass the AP exam.”Susan Adams, AP Calculus Teacher, Peabody High School “My Promise is that all of my players have a 2.5 GPA or above.” Thomas Adams, Football Coach, Perry High School “My Promise is to read to my child every night.” Jennifer Owens, Parent of Sam age 4

38. The ‘What’s YOUR Promise?’ Campaign Overarching Goals Make all stakeholders feel responsible for the success Pathways to Promise program Empower stakeholders to participate in the campaign, promoting the Pathways message Engage the broader community Establish a college-going culture in Pittsburgh

39. Distribution Channels and Messages Across Segments

40. Distribution Channels and Messages Across Segments

42. School Twitter anchors

43. Student “Promise” Blogs

44. Facebook Fan Page

45. Principal and district Tweets

47. Role model/mentoring program

48. Promote for student by student marketing

52. Make counselors feel part of something importantCounselors

53. Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

54. Implementation Timeline

56. Determine inputs, outputs, and access for stakeholder groups

57. 3 half-day training sessions; live instruction delivered via internet

58. 1“admin” per campus; 66 counselors to complete training

59. Administrators customize portals

60. Salesforce customer service available as required

61. Administrators deliver training to other stakeholders

62. Stakeholders input baseline data for all students3 Months 6 Months 9 Months 3 Months 3 Months Pilot Program February 2012 March 2010

63. Managing Systems Change

64. New Roles & Incentives

65. Delivering on the Promise: Measuring Success Number of Promise-ready students (80%) Stakeholder satisfaction/needs assessment surveys Utilization Analysis of CRM technology Student feedback

66. Pathways to Promise Budget

67. Introduction Pathways to Promise Strategic Solution Marketing Approach Implementation Plan Question & Answer Agenda

68. Appendix

70. May not initially support initiative, but are open to discussions in support of shared goals

71. Cascade communications throughout change effort; act as “Subject Matter Experts”