Research Skills & Strategies for Business

Digital Success™
Research Skills & Strategies for Business

December 12, 2009

www.ChaosToClarity.com

©2009 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World,
Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.

What We Do

➡ Websites, Blogs & Facebook Fan
Pages
➡ Social Networking & Media
Classes
➡ In-person & Online Customized
Coaching
➡ Group Learning & Interactive
Talks

12/12/2009 Research Skills & Strategies for Business www.ChaosToClarity.com

Meet the Team

Jo Golden, MS, PhD, specializes in education, communication, and moving
through conflict around learning and change in the digital world. Jo believes
in starting wherever you are and working with you to establish confidence,
competence, and practical self-education strategies for the future. She brings
over 12 years experience to supporting clients as a digital strategist and web
content wrangler. She guides clients to develop compelling stories on the Web
via websites, blogs, social networking, and social media. jogolden.com

Tracey Holinka, MS, supports clients by teaching you how to make the most of
computers and the Internet while getting your business or professional self
online. She brings over 12 years experience to steering projects and providing
advanced computer coaching, creating compelling Websites and blogs, as well
as developing customized social networking automation processes for clients.
She believes that technology ought to be clarified by professionals, not cloaked
in mystique to exclude everyone else. traceyholinka.com


Be Successful in the Digital World

➡ Digital Success™ requires:
‣ Self-education
‣ Computer and Web savvy
(Digital Survival™)
‣ The right tech tools for the job
‣ A web presence
‣ An effective network


Research

➡ Requires searching, finding,
tracking, saving, storing, and
retrieving data—even before you
start making sense of it.
➡ Find it.
‣ Credible source? True? Supposed to be?
➡ Be careful on the Web
‣ Antivirus
‣ Phishing
‣ Firewall


Research Considerations

➡ Choose tools carefully, based on:
‣ What you want to do with the information
‣ Comfort with computers
‣ Software you’re using
‣ Computing environment (Mac, Windows,
home, work, etc.)
‣ Making it work for you


Essentials

➡ A plan
➡ A procedural map
➡ Able to determine if source is credible
➡ Can you trust that it's true?
➡ Check your plan, map, sources, and
path every so often
➡ Track sources/citations


What's Your Story?

➡ Comfortable with computers? The Web?
➡ Computer and Web search skills?
➡ How do you feel about directing your
own education using the Web?
➡ Confident about deciding who to trust?
➡ Willing to follow a series of steps,
consistently?


What's Your Story?

➡ Rate attention to
detail 1-5, 5 is
highest ➡ Learning is easier
with...
➡ Work with…? ‣ Reading
‣ Audio ‣ Videos
‣ Video ‣ Audio
‣ Documents ‣ Images
‣ Webpages ‣ Demonstration
‣ Electronic books
‣ Demonstration


What's Your Story?

➡ How do you like to get your
content?
‣ Email
‣ Website or Blogs
‣ RSS
‣ Podcasts (audio & video)
➡ What do you need / want to
keep up with online?


Collecting Information

➡ Pick sensible formats easy to
convert or repurpose
➡ Tag/label systematically and
immediately
➡ Use different tools to capture and
mark
‣ Screen capture tools
‣ Bookmarking tools
‣ Collection & organization tools


Screen Capture Tools

➡ Screenshot Pimp (Firefox
add-on)
➡ Fireshot (PC only)
➡ Screengrab (Firefox add-
on)
➡ Snagit (PC only)
➡ Grab (default Mac tool)


Bookmarking Tools

➡ delicious
(social bookmarking)
➡ Read It Later
(syncs across
computers)
➡ Add bookmarks in your
browser


Tools for Collecting & Organizing

➡ Zotero (individual/collaborative)
➡ ScrapBook (Firefox add-on)
➡ Evernote (individual/
collaborative)
➡ Diigo (individual/collaborative)
➡ Email
➡ Google Reader (individual/
collaborative)


Making Sense of What You Find

➡ Map
➡ Write
➡ Visualize Data
➡ Read
➡ Ponder
➡ Discuss in your networks


Mapping Tools

➡ Inspiration
➡ Webspiration
➡ MindManager
➡ OmniGraffle (Mac)
➡ Strengths and
Weaknesses of
Mapping Software


Everyday Research

➡ Collect Information ➡ Find it easily when you
‣ Readability reduce the noise need to
➡ Tag it (descriptive—what ➡ Convert and repurpose—
is it, what does it work with it in the format
represent, etc.) that’s best for you
➡ Where did it come from
(citation)
➡ Store it or mark its place
(put it away for later)


Research for Business

➡ Project related
➡ Marketing
➡ Sales
➡ Product innovation
➡ Purchasing
➡ Insurance
➡ Tracking your personal brand


Lot’s of Niche Content

Social Networks Social Media Deep Web
LinkedIn® Great source of content Libraries, private 
Facebook All kinds of informa>on  collec>ons, corporate and 
twi0er out there on: government data 
Niche Networks Blogs repositories
Ning groups YouTube
Flickr Not indexed by standard 
SlideShare search engines
twi0er
twi0er search
twi0er trends


Search

➡ Search Engines.
‣ Gotta search?
‣ Use the best tool for the task.
➡ Specialized search engines
➡ When might you use:
‣ Google (http://www.google.com/)
‣ Bing (http://www.bing.com/)
‣ Wolfram Alpha (http://www.wolframalpha.com/)


Branding / Reputation Management

➡ Search regularly
‣ Google
‣ Bing
➡ Automatic searches
‣ Term based-use all ➡ Capture offenders
- Google Alerts
- Social Mention Alerts
‣ “print to” or “save to” pdf
- twitter search ‣ screen capture
‣ Page based ➡ Ask for offending
- backtweets (search tweets for
links to specific url) material to be removed


Need support? We’re here to help.

➡ Thinking about a large
project?
➡ Start off on the right foot
➡ Try a 2-3 hour consult to
flatten your learning curve
‣ Get Strategy
‣ Learn how to use the right
tools most effectively


We’ll Get You Where You Need to Go

➡ Work with a technologist and an educator
➡ Move through information noise
➡ Our knowledge base is theoretical and
experiential
➡ We don’t babble, bore, or confuse
➡ We act as advocates and guides


Social Networking Success for
Businesses and
Professionals Online Workshop

Wednesday, January 20, 2010
3-5pm (ET)

Register Today

Digital Success™ Bootcamp
Social Media & Social Networking for
Businesses & Professionals

January 30, 2010 from 9:30am - 4:30pm (ET)
Chevy Chase, MD

Register Today — Limited to 10 people

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Research Skills & Strategies for Business

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