Kristie Winsen, formerly content strategy and digital engagement lead, Tearfund Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Content calendars:
Aligning your content calendar with your organisation's priorities

2. Activity:

3. Content Calendars: Homepage

4. Content Calendars: Homepage

5. Content Calendars: Homepage

6. Content Calendars: Social

7. Content Calendars: Email

8. Content Calendars: Cross-Team Editorial

9. Content Calendars: Cross-Team Alignment

10. Content Calendars: Tips for Channel Calendars
Tip No. 1: Limit edit access of your content calendar to a few key planning
people - there’s nothing worse than 100 owners editing a spreadsheet!
Tip No. 2: Make it fun, easy and enjoyable for teams to request a spot on your
content calendar - make sure they know they’re in safe hands! (WIIFM)
Tip No. 3: Keep a close track on what was agreed vs what actually went live,
and follow up on any discrepancies!

11. Content Calendars: Tips for Cross-Team Planning
Tip No. 1: Promote the benefits to each team of participating in cross-team
planning. e.g “No other team will be able to send an email on your dedicated
day.” or “We’ll ensure all the other teams make room for your promotion.”
(WIIFM)
Tip No. 2: Make planning sessions fun & interactive. Lead with enthusiasm.
Tip No. 3: Always follow up by documenting agreements in writing and
circulating to everyone involved.
Tip No. 4: Monitor and report on actual content produced and released. Keep
people accountable!

12. Content Calendars & Senior Leadership
- Leadership are much more likely to buy into something that everyone on the
ground is working with and enjoying
- Proactively report on the content featured in your calendar. (Try to get a slot
at a regular meeting OR circulate planning docs or screenshots)

13. Content Calendars & Senior Leadership
- Use your calendar to report on results e.g. key metrics by placement or
campaign
- Use your calendar to showcase the achievements of teams
- Use your calendar to focus leadership on conflicts e.g. overloaded channels
or conflicting priorities)

14. Content Calendars & Conflicting Priorities
- Conflicting priorities across teams is often at the heart of any difficulties
- Try to agree priorities with all your key stakeholders upfront - that way
everyone knows where they stand and you don’t have to make priority calls
on a case by case basis.

15. Content Strategy & Content Calendars
- Use your calendars as a tool for implementing your content strategy
- Start by ensuring that your calendar is booked up with content that supports
your content goals.
- Get placements key to your strategy in FIRST so that you are meeting the
needs of your USERS (which hopefully your strategy is geared towards)
before servicing internal teams.
- Flip the way you arrange your calendars to support your strategy e.g.
arrange by user persona vs internal teams

16. Content Strategy & Content Calendars

17. A few other thoughts...
- Workflow vs Calendar Planning...keep
together where efficient, separate for
larger effort (e.g. social vs building web
pages)
- Use your calendar to actively reduce
your workload (e.g. “unfortunately there’s
no space in the calendar to promote that
so we can’t build it for you!”)
- To help ease workload for channels,
build a bank of evergreen content in
advance

18. Keep going...

19. Contact me for more info...
Kristie Winsen
LinkedIn: kristiewinsen
Twitter: @digitalkristie
Email: content.kristie@gmail.com
Instagram: @kristiesinging