SlideShare una empresa de Scribd logo
1 de 30
Descargar para leer sin conexión
‘When we hear a story, the neural activity increases fivefold,
like a switchboard has suddenly illuminated the city of our mind.’
AUTHENTIC STORYTELLING
BREAKING THE MOULD
LARRY ABI DAN MARK
BREAK THE MOULD
be bold, brave & courageous
in order to make
powerful, moving & fresh
content
GOLD MINE
NUGGETS
WALK IN THEIR SHOES
BREATHE
NO WHISTLING,
UKULELES OR CLAPPY
LEAP OF
FAITH
AUTHENTIC STORIES
WATCH FILM: http://www.morever.co.uk/work/stronger-together/
GOING THOSE EXTRA MILES
WALK IN THEIR SHOES
Picture of the team, and
contributors from our
films. Range of
emotions. Grid like.
THE BEST STORIES COULD BE AMONGST YOU
PERSON to PERSON
T E A S I N G O U T T H E S T O R Y
DON’T MEET THEM FOR THE FIRST TIME ON SET
THE RUNNER CAN BE AS IMPORTANT AS THE DIRECTOR
They showed incredible sensitivity to the complex range of
emotions that come with an MS diagnosis, and created a safe
space on the shoot day for all the participants, families and
support networks. Perhaps most importantly they were flexible –
tailoring the shoot to our participants physical and emotional
needs.
Chris Parker,
MS Society
LEAP OF FAITH
TRUST IN YOUR PREP & THE PROCESS
BREATHE
SILENCE IS GOLDEN
WALL2WALLVOICEOVERDIALOGUETESTIMONIALTALKINGHEADS
WATCH FILM:
https://www.youtube.com/watch?v=8SN9y_t0eD4&feature=youtu.be
NO WHISTLING
NO UKULELES
NO CLAPPY
WATCH FILM:
https://www.youtube.com/watch?v=Fd_-0j6TaJA&feature=youtu.be
WATCH FILM:
https://www.youtube.com/watch?v=FNLSXp0DRx0&feature=youtu.be
WALK IN THEIR SHOES
YOUR NEXT STORY…
NO WHISTLING
NO UKULELES
NO CLAPPY
LEAP OF FAITH
BREATHE
Q & A
WATCH FILM: http://www.morever.co.uk/work/ambient-film/
Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

Más contenido relacionado

Similar a Authentic storytelling for film... breaking the mould | Charity digital conference | 21 November 2018

How far has research impacted on our trailer
How far has research impacted on our trailerHow far has research impacted on our trailer
How far has research impacted on our trailer
Rachel Pedder
 

Similar a Authentic storytelling for film... breaking the mould | Charity digital conference | 21 November 2018 (18)

Storytelling: delight your readers with heroes, action and emotion
Storytelling: delight your readers with heroes, action and emotionStorytelling: delight your readers with heroes, action and emotion
Storytelling: delight your readers with heroes, action and emotion
 
Storytelling for the Professional
Storytelling for the ProfessionalStorytelling for the Professional
Storytelling for the Professional
 
Proposal for film
Proposal for filmProposal for film
Proposal for film
 
How far has research impacted on our trailer
How far has research impacted on our trailerHow far has research impacted on our trailer
How far has research impacted on our trailer
 
Evaluation Argument Essay.pdf
Evaluation Argument Essay.pdfEvaluation Argument Essay.pdf
Evaluation Argument Essay.pdf
 
Proposal for film
Proposal for filmProposal for film
Proposal for film
 
Lord Of The Flies Jack Essay.pdf
Lord Of The Flies Jack Essay.pdfLord Of The Flies Jack Essay.pdf
Lord Of The Flies Jack Essay.pdf
 
Storytelling & Neuroscience
Storytelling & NeuroscienceStorytelling & Neuroscience
Storytelling & Neuroscience
 
The Power of Storytelling
The Power of Storytelling The Power of Storytelling
The Power of Storytelling
 
Female Rappers Essay
Female Rappers EssayFemale Rappers Essay
Female Rappers Essay
 
Using the Power of Storytelling to Change the World September 2014
Using the Power of Storytelling to Change the World September 2014Using the Power of Storytelling to Change the World September 2014
Using the Power of Storytelling to Change the World September 2014
 
Final
FinalFinal
Final
 
An Essay About My Mother.pdf
An Essay About My Mother.pdfAn Essay About My Mother.pdf
An Essay About My Mother.pdf
 
NeuroTribes-by-Steve-Silberman-an-excerpt.pdf
NeuroTribes-by-Steve-Silberman-an-excerpt.pdfNeuroTribes-by-Steve-Silberman-an-excerpt.pdf
NeuroTribes-by-Steve-Silberman-an-excerpt.pdf
 
Story Corps Atlanta Presentation Jul09 Labrita[2]
Story Corps Atlanta Presentation Jul09 Labrita[2]Story Corps Atlanta Presentation Jul09 Labrita[2]
Story Corps Atlanta Presentation Jul09 Labrita[2]
 
Sparking Advocacy - Building Brands of Greatness. The Shared Ship
Sparking Advocacy - Building Brands of Greatness. The Shared ShipSparking Advocacy - Building Brands of Greatness. The Shared Ship
Sparking Advocacy - Building Brands of Greatness. The Shared Ship
 
Essay Custom Writing Notes. Online assignment writing service.
Essay Custom Writing Notes. Online assignment writing service.Essay Custom Writing Notes. Online assignment writing service.
Essay Custom Writing Notes. Online assignment writing service.
 
How To Write A Court Report Essay
How To Write A Court Report EssayHow To Write A Court Report Essay
How To Write A Court Report Essay
 

Más de CharityComms

Más de CharityComms (20)

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
 

Último

Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
Chandigarh Call girls 9053900678 Call girls in Chandigarh
 

Último (20)

TEST BANK For Essentials of Negotiation, 7th Edition by Roy Lewicki, Bruce Ba...
TEST BANK For Essentials of Negotiation, 7th Edition by Roy Lewicki, Bruce Ba...TEST BANK For Essentials of Negotiation, 7th Edition by Roy Lewicki, Bruce Ba...
TEST BANK For Essentials of Negotiation, 7th Edition by Roy Lewicki, Bruce Ba...
 
Postal Ballots-For home voting step by step process 2024.pptx
Postal Ballots-For home voting step by step process 2024.pptxPostal Ballots-For home voting step by step process 2024.pptx
Postal Ballots-For home voting step by step process 2024.pptx
 
Government e Marketplace GeM Presentation
Government e Marketplace GeM PresentationGovernment e Marketplace GeM Presentation
Government e Marketplace GeM Presentation
 
CBO’s Recent Appeals for New Research on Health-Related Topics
CBO’s Recent Appeals for New Research on Health-Related TopicsCBO’s Recent Appeals for New Research on Health-Related Topics
CBO’s Recent Appeals for New Research on Health-Related Topics
 
Just Call Vip call girls Wardha Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Wardha Escorts ☎️8617370543 Starting From 5K to 25K ...Just Call Vip call girls Wardha Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Wardha Escorts ☎️8617370543 Starting From 5K to 25K ...
 
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
 
Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
Russian🍌Dazzling Hottie Get☎️ 9053900678 ☎️call girl In Chandigarh By Chandig...
 
VIP Model Call Girls Shikrapur ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Shikrapur ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Shikrapur ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Shikrapur ( Pune ) Call ON 8005736733 Starting From 5K t...
 
Coastal Protection Measures in Hulhumale'
Coastal Protection Measures in Hulhumale'Coastal Protection Measures in Hulhumale'
Coastal Protection Measures in Hulhumale'
 
Election 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdfElection 2024 Presiding Duty Keypoints_01.pdf
Election 2024 Presiding Duty Keypoints_01.pdf
 
The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)
 
celebrity 💋 Agra Escorts Just Dail 8250092165 service available anytime 24 hour
celebrity 💋 Agra Escorts Just Dail 8250092165 service available anytime 24 hourcelebrity 💋 Agra Escorts Just Dail 8250092165 service available anytime 24 hour
celebrity 💋 Agra Escorts Just Dail 8250092165 service available anytime 24 hour
 
A Press for the Planet: Journalism in the face of the Environmental Crisis
A Press for the Planet: Journalism in the face of the Environmental CrisisA Press for the Planet: Journalism in the face of the Environmental Crisis
A Press for the Planet: Journalism in the face of the Environmental Crisis
 
Junnar ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Junnar ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Junnar ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Junnar ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
 
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024
 
VIP Model Call Girls Narhe ( Pune ) Call ON 8005736733 Starting From 5K to 25...
VIP Model Call Girls Narhe ( Pune ) Call ON 8005736733 Starting From 5K to 25...VIP Model Call Girls Narhe ( Pune ) Call ON 8005736733 Starting From 5K to 25...
VIP Model Call Girls Narhe ( Pune ) Call ON 8005736733 Starting From 5K to 25...
 
2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar2024 Zoom Reinstein Legacy Asbestos Webinar
2024 Zoom Reinstein Legacy Asbestos Webinar
 
Pimpri Chinchwad ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi R...
Pimpri Chinchwad ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi R...Pimpri Chinchwad ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi R...
Pimpri Chinchwad ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi R...
 

Authentic storytelling for film... breaking the mould | Charity digital conference | 21 November 2018