Margaret Gardner, Practical Action Communication managers' workshop www.charitycomms.org.uk/events

1. Developing Engagement
Strategies
Margaret Gardner

2. ‘Engagement
strategies are
vital’ WHY?

3. Donate

7. RIP
Churn and
Burn
Fundraising

8. Engagement Spiral

9. Energy Access
An emerging, dynamic
strategy for policy and
fundraising influence

11. UN Business EC

13. Major Donor Fundraising
Learning from others and
adapting

15. Individual Fundraising
Building from experience and
donor understanding

16. Thank you

17.  What did Practical Action do well?
 What could we have done better?
 What can you learn for your
organisation?

18. Learning from others and
Adapting

19. Engagement strategies –
Some Pointers
 Understand needs/concerns/interest/motivation of your
stakeholders
 Clear objectives
 Emotional trigger points
 Conversation not broadcast
 Banish dissonance
 Be aware of ROI
 Trial and error – learn don’t adhere strictly to a strategy that
can be improved or is failing
 Competition
 Differentiation
 Touch points plus
 LISTEN

20. How?
 How would you build an engagement
strategy?
 What would it look like?
 What are the steps you would take and
the things you would consider?

21. Thank you
Margaret.Gardner@practicalaction.org.uk
www.practicalaction.org