The document summarizes a presentation on email communications for small charities. It discusses how email is still a primary source of traffic and donations for websites. It provides tips for email planning, including collecting emails, segmentation, objectives, testing, integration, and frequency. The presentation also covers mobile templates, case studies, newsletters, and crisis communications. Attendees were divided into groups to plan different email types by considering the audience, call to action, content, potential testing, and evaluation metrics.