Alison Prince, head of digital, Parkinson's UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
8. 8 ways to make decentralisation work
1 Collaborative
governance
5 Matrix management
2 Expert central team that
enables others*
6 Support local champions
3 Decentralised digital
leads
7 Digital as normal (like
electricity)
4 Communities of practice 8 Keep it engaging and
relevant
* and that can / does say no
9. A note on digital leadership
It’s not just about senior buy-
in
It takes your whole
management team to change
an organisation
In a decentralised and
empowered organisation,
everyone can be a leader
12. Our “modern” workforce project
Engagement and culture change
Skills and
confidence
Collaboration
People
processes
13. The “making digital everyone’s job” top 10
1 Decentralise 6 Sit ownership firmly with
people teams
2 Use all your leaders 7 Maturity = measures
3 Harness what’s happening
anyway
8 Rebuild L&D, tools and
people processes in support
4 Digital is only a tool 9 Fix broken tech
5 Engaging and plain
English communications
10 Have plans for managing
“no”
17. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk