Nikki Peters, campaign manager, MQ: Transforming Mental Health Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Identify and approach
the right social influencers
1

2. 2

3. 3
• The challenge
• The preparation
• The ask
The wonderful world of social media can cause confusion:
What we’ll cover:

4. 4
The challenge
• What do you want to achieve?
• What sort of person can help you achieve this – where it
would also support and stand with their content
• There is help:
• Buzzsumo
• Followerwonk

5. 5
The challenge

6. 6
The preparation

7. 7
For example

8. 8
Check your working
• The language used
• The values of the individual
• The expectation of followers
• The expectation of supporters
• Making the most of relationships
you build

9. 9
The ask
• Agencies
• Direct approach
• Member get member
• Unusual links
• Agent asks

10. 10
The ask
• Understand everyone’s role
• Be realistic
• Make your ask clear
• Set parameters
• Agree with senior staff

11. 11
• The challenge
• Use the free tools available to find people who fit in with your
audience
• The preparation
• Search, search and search some more. Learn as much as you
can about tone and content of people you’re looking to
approach
• The ask
• Be clear, be honest and be open to as many avenues as
possible
To recap

12. 12
Success is sweet

13. 13

14. 14
Thank you!
If you have any questions then do let
me know!
npeters@mqmentalhealth.org
@nikkipeters

15. 24 January 2018
London
#CharityInfluencers
Unlocking the power of
social influencers

16. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk