Hilary Cross, marketing and strategy consultant
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Similar a Integrating cultures and teams: developing a clear marketing and comms vision that inspires collaborative working | Integration seminar | 22 May 2019
Similar a Integrating cultures and teams: developing a clear marketing and comms vision that inspires collaborative working | Integration seminar | 22 May 2019 (20)
14. British Council
Marketing
Challenge
• 113 countries, 113 different
models
• no global marketing strategy
• no global customer insight
• no idea of marketing spend
• 500+ people, 380 job profiles
15. British Council
Marketing
Project
Marketing Vision
Drive the growth, impact and
reputation of the British Council in
the UK and overseas.
Use insight to put the customer at
the heart of what we do and to
understand the competitive market
in which we operate...working as
one professional team.
19. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk