2. *
About me!
n BHF!
n Breast Cancer Care!
n Freelance!
n Amnesty International, Scope,
Samaritans, Christian Aid,
International Tibet Network,
CharityComms!
n Podcast, teaching…!
15. Every month, in the UK
184 million hours watching
YouTube, average session
20 minutes!
2nd biggest search engine
Source:http://www.newmediatrendwatch.com!
72. *
Example of metrics!
n Social Media Number of followers
on main Twitter account !
n Number of fans on main Facebook !
n Percentage of traffic from social
media !
n Percentage of traffic from Facebook !
n Percentage of traffic from Twitter !
!
n Number of new followers !
n Number of information questions to
Twitter account!
n Number of information questions to
Facebook page !
n Number of information questions to!
n Number of offline acquisitions with
social media source !
73.
74. *
Join the club?!
n Action for Blind
People!
n Actionaid!
n Arthritis Research
UK!
n BHF!
n Blind Veterans!
n Centre Point!
n Children's Society!
n Dogs Trust!
n Girlguiding UK!
n Guide Dogs!
n Macmillan!
n Marie Curie!
n Mencap !
n National Autistic
Society!
n NSPCC !
n Oxfam!
n Plan UK!
n Practical Action!
n Royal Marsden!
n Scout Association !
n Shelter!
n Sightsavers!
n Teach First!
n WSPA!
n WWF !
n Action For Children!
n Asthma UK!
n Barnardos!
n Diabetes UK!
n Each !
n Mind!
n Prostate Cancer UK!
n RNIB!
n RSPCA !
n Samaritans!
n Save The Children!
n Scope!
n Vinspired !
n Youth Music !