Amy Lloyd, marketing and communications manager, Keep Wales Tidy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Campaigning for change:
Wales’ carrier bag charge
amy.lloyd@keepwalestidy.cymru
@Keep_Wales_Tidy

2. Keep Wales Tidy
Caring for our environment together, now and for the future
At Keep Wales Tidy we:
• Take action to make a positive
difference
• Put people at the heart of
everything we do
• Protect our environment for now
and for the future
We do all of this for one reason –
a beautiful Wales that is cared for and
that can be enjoyed by everyone

3. Campaign timeline
2011
Charge came
into force in
Wales on
1 Oct
2005-06
Research –
gathering
Wales-specific
evidence
2009-10
Consultation phase
2011-present
Monitoring
and reporting
2006-09
Awareness raising

4. The issue
Establishing scale and impact with Wales-specific research
• Built up our understanding of the
issue and learnings from other
countries
• Demonstrated that bags were a
significant cause of litter in Wales
• A strong, Wales-specific evidence
base enabled us to create an
effective campaign.

5. Raising awareness
• Launched the position paper,
targeting local, regional and
national press
• Shared paper far and wide
• Ensured it reached the right people
• Momentum grew quickly…
Engaging the public (in the early days of social media)

6. Joining the national conversation
• Used every opportunity in the
consultation phase
• Provided written and oral evidence
• Liaised directly with the public and
industry at open consultation
events
• Worked with others and made links
with the wider priorities of Welsh
Government
• Pushed for the introduction of the
charge and for the proceeds to go
to charity.
Making the most of the consultation phase

7. After the campaign
Monitoring the impact
• Carried out our own research and
supported Cardiff University
research
• Consumer support for the charge
increased following the
implementation
• Carrier bag use between 2011 and
2014 declined by 71%.
• Continued to monitor litter
• Provided evidence to the
Environmental Audit Committee in
response to the consultation in
England.

8. Lessons learned
Mobilising supporters and collaborating with others
• More engagement with our own
network of schools and volunteers –
reflect their views back to
Government
• Recognise the potential to have a
greater impact by working in
collaboration with other
organisations
• Use the tools available to engage
directly with the National Assembly.

9. Putting lessons learned into action
Litter from the Air
• Petitioned the Assembly on behalf
of Eco-Schools students
• Urged schools and organisations to
make the pledge
• Publicly called on local authorities
to introduce bans
• Highlighted the issue to relevant
cross party group
• Worked closely with other
organisations throughout e.g. MCS
and RSPCA Cymru.

10. amy.lloyd@keepwalestidy.cymru
@Keep_Wales_Tidy
Cadwch Gymru’n Daclus yn gwmni wedi ei gyfyngu trwy warant. Rhif Cwmni: 4011164 Rhif Elusen: 1082058 Rhif TAW: 850 3958 13
Keep Wales Tidy is a Company Limited by Guarantee. Company Registration Number: 4011164 Charity Registration Number: 1082058 VAT Registration Number: 850 3958 13
33-35 Heol yr Eglwys Gadeiriol, Caerdydd, CF11 9HB | 33-35 Cathedral Rd, Cardiff, CF11 9HB
029 2025 6767 keepwalestidy.cymru info@keepwalestidy.cymru
Diolch

11. Campaigning and
advocacy for charities in
Wales
Wales Networking Group
23 January 2019
Cardiff
#CCwales
Sponsored by

12. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk