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Registered charity no 803716/ SC03882 1
BE A LIFESAVER CAMPAIGN 2018
ANTHONY NOLAN
Registered charity no 803716/ SC03882 2
BE A LIFESAVER CAMPAIGN 2018
BE A
LIFESAVER
Registered charity no 803716/ SC03882 3
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 4
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 5
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 6
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 7
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 8
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 9
BE A LIFESAVER CAMPAIGN 2018
EXISTING
REGISTER
COMMS
Registered charity no 803716/ SC03882 10
BE A LIFESAVER CAMPAIGN 2018
BE A
LIFESAVER
Registered charity no 803716/ SC03882 11
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORY
Registered charity no 803716/ SC03882 12
BE A LIFESAVER CAMPAIGN 2018
LAMAR ROBERTS
LAMAR’S
STORY
Registered charity no 803716/ SC03882 13
BE A LIFESAVER CAMPAIGN 2018
LAMAR ROBERTS
Pro basketballer
LAMAR’S
STORY
Registered charity no 803716/ SC03882 14
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Registered charity no 803716/ SC03882 15
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Humble roots
Registered charity no 803716/ SC03882 16
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Humble roots
All round nice guy
Registered charity no 803716/ SC03882 17
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
SIGNED UP TO
THE REGISTER!
Registered charity no 803716/ SC03882 18
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Registered charity no 803716/ SC03882 19
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Registered charity no 803716/ SC03882 20
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Played in a ‘cage’
Registered charity no 803716/ SC03882 21
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Played in a ‘cage’
Mum died of (breast) cancer
Registered charity no 803716/ SC03882 22
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Played in a ‘cage’
Mum died of (breast) cancer
Turned his life around
Registered charity no 803716/ SC03882 23
BE A LIFESAVER CAMPAIGN 2018
LAMAR’S
STORYLAMAR ROBERTS
Pro basketballer
Young black man
Played in a ‘cage’
Mum died of (breast) cancer
Turned his life around
SIGNED UP TO THE REGISTER
Registered charity no 803716/ SC03882 24
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 25
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 26
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 27
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 28
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 29
BE A LIFESAVER CAMPAIGN 2018
Registered charity no 803716/ SC03882 30
BE A LIFESAVER CAMPAIGN 2018
ONWARD
JOURNEY
Registered charity no 803716/ SC03882 31
BE A LIFESAVER CAMPAIGN 2018
ONWARD
JOURNEYBE A LIFESAVER > LIFESAVER READY
Landing page
Confirmation emails
Registered charity no 803716/ SC03882 32
BE A LIFESAVER CAMPAIGN 2018
ONWARD
JOURNEYBE A LIFESAVER > LIFESAVER READY
Landing page
Confirmation emails
Printed welcome pack
Registered charity no 803716/ SC03882 33
BE A LIFESAVER CAMPAIGN 2018
ONWARD
JOURNEYBE A LIFESAVER > LIFESAVER READY
Landing page
Confirmation emails
Printed welcome pack
Registered charity no 803716/ SC03882 34
BE A LIFESAVER CAMPAIGN 2018
SUCCESS
Registered charity no 803716/ SC03882 35
BE A LIFESAVER CAMPAIGN 2018
SUCCESS
In-house design award
(collaboration with Raw)
Registered charity no 803716/ SC03882 36
BE A LIFESAVER CAMPAIGN 2018
SUCCESS
In-house design award
(collaboration with Raw)
Upturn in sign ups
Registered charity no 803716/ SC03882 37
BE A LIFESAVER CAMPAIGN 2018
SUCCESS
In-house design award
(collaboration with Raw)
Upturn in sign ups
New patient appeals
Registered charity no 803716/ SC03882 38
BE A LIFESAVER CAMPAIGN 2018
SUCCESS
In-house design award
(collaboration with Raw)
Upturn in sign ups
New patient appeals
Re-run of campaign
Registered charity no 803716/ SC03882 39
BE A LIFESAVER CAMPAIGN 2018
BE A
LIFESAVER
Registered charity no 803716/ SC03882 40
BE A LIFESAVER CAMPAIGN 2018
anthonynolan.org
Quick-fire creative inspiration
29 January 2019
Creatives Group
London
#charitycreative
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

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Quick-fire creative inspiration - Anthony Nolan | Creatives Group | 29 Jan 2019

  • 1. Registered charity no 803716/ SC03882 1 BE A LIFESAVER CAMPAIGN 2018 ANTHONY NOLAN
  • 2. Registered charity no 803716/ SC03882 2 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  • 3. Registered charity no 803716/ SC03882 3 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 4. Registered charity no 803716/ SC03882 4 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 5. Registered charity no 803716/ SC03882 5 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 6. Registered charity no 803716/ SC03882 6 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 7. Registered charity no 803716/ SC03882 7 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 8. Registered charity no 803716/ SC03882 8 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 9. Registered charity no 803716/ SC03882 9 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  • 10. Registered charity no 803716/ SC03882 10 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  • 11. Registered charity no 803716/ SC03882 11 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORY
  • 12. Registered charity no 803716/ SC03882 12 BE A LIFESAVER CAMPAIGN 2018 LAMAR ROBERTS LAMAR’S STORY
  • 13. Registered charity no 803716/ SC03882 13 BE A LIFESAVER CAMPAIGN 2018 LAMAR ROBERTS Pro basketballer LAMAR’S STORY
  • 14. Registered charity no 803716/ SC03882 14 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man
  • 15. Registered charity no 803716/ SC03882 15 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Humble roots
  • 16. Registered charity no 803716/ SC03882 16 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Humble roots All round nice guy
  • 17. Registered charity no 803716/ SC03882 17 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS SIGNED UP TO THE REGISTER!
  • 18. Registered charity no 803716/ SC03882 18 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer
  • 19. Registered charity no 803716/ SC03882 19 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man
  • 20. Registered charity no 803716/ SC03882 20 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’
  • 21. Registered charity no 803716/ SC03882 21 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer
  • 22. Registered charity no 803716/ SC03882 22 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer Turned his life around
  • 23. Registered charity no 803716/ SC03882 23 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer Turned his life around SIGNED UP TO THE REGISTER
  • 24. Registered charity no 803716/ SC03882 24 BE A LIFESAVER CAMPAIGN 2018
  • 25. Registered charity no 803716/ SC03882 25 BE A LIFESAVER CAMPAIGN 2018
  • 26. Registered charity no 803716/ SC03882 26 BE A LIFESAVER CAMPAIGN 2018
  • 27. Registered charity no 803716/ SC03882 27 BE A LIFESAVER CAMPAIGN 2018
  • 28. Registered charity no 803716/ SC03882 28 BE A LIFESAVER CAMPAIGN 2018
  • 29. Registered charity no 803716/ SC03882 29 BE A LIFESAVER CAMPAIGN 2018
  • 30. Registered charity no 803716/ SC03882 30 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEY
  • 31. Registered charity no 803716/ SC03882 31 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails
  • 32. Registered charity no 803716/ SC03882 32 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails Printed welcome pack
  • 33. Registered charity no 803716/ SC03882 33 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails Printed welcome pack
  • 34. Registered charity no 803716/ SC03882 34 BE A LIFESAVER CAMPAIGN 2018 SUCCESS
  • 35. Registered charity no 803716/ SC03882 35 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw)
  • 36. Registered charity no 803716/ SC03882 36 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups
  • 37. Registered charity no 803716/ SC03882 37 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups New patient appeals
  • 38. Registered charity no 803716/ SC03882 38 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups New patient appeals Re-run of campaign
  • 39. Registered charity no 803716/ SC03882 39 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  • 40. Registered charity no 803716/ SC03882 40 BE A LIFESAVER CAMPAIGN 2018 anthonynolan.org
  • 41. Quick-fire creative inspiration 29 January 2019 Creatives Group London #charitycreative
  • 42. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk