Steve Palmer Changing minds seminar www.charitycomms.org.uk/events From 'Oliver Twist', through 'Cathy Come Home' to 'The Undateables', we all know the power of a strong individual story to challenge prejudices and change the way people think. Steve Palmer will draw on over 10 years of experience to show how you can manage the case study process to reduce risks and support your service users or other case studies in their dealings with the media. He'll explore key ways to ensure you can communicate a strong story that delivers your messages while capturing the audience's imagination and emotions.

1. Steve Palmer
Case studies
Social Care Institute for
Excellence
CharityComms

3. Support
Supporting Raymond

4. The message
• Awareness
• Call to action
• Scope of case study message

6. Consent
•
•
•
•
Forms
Continuing consent
Relationship
Filing forms and notes

7. Protocols
I have many years’ experience of putting “real people’s” stories on the
media, but with full protection so that the press don’t exploit them. If I
sense that this is going to happen I pull the plug and I have done this
in the past. Mainly though, when I flag up issues with journalists I get a
good result. I have done this with alcohol and drug users, people with
mental health issues, refugees and care experienced people. I speak
to them first and only hand their details to the press when they are
happy with the enquiry. With people under the age of 18 there may be
issues about getting consent from guardians and we can discuss this.

9. Hardball?
•Charities offer protection
•Charities want coverage
•Leicestershire football coach
•“Their silly little requirements”

10. Problems
•Biffed
•Interviewed but never happened
•Unhappy case study
•Never hear from me again

11. Why bother?
“You’re my agent”

12. stevedpalmer@gmail.com
@downs_dad_uk