Nathan Murray and Lauren Hockey, social media content officers at RNLI Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. RNLI.org
Telling the RNLI’s
story through social
media
Nathan Murray & Lauren Hockey
@mrnathanmurray @laurenvhockey

2. RNLI.org

3. RNLI.org

4. RNLI.org

5. RNLI.org

6. RNLI.org

7. RNLI.org

8. RNLI.org

9. RNLI.org
https://www.youtube.com/watch?v=QMQ3A8
G8mXQ

10. RNLI.org
Communications Team
Lifeboat
Station
Lifeguarded
Beach
Lifeboat
Station
Lifeboat
Station
Video Library
YouTube
Social
National &
Regional
News Website
Marketing
Materials
Training

11. RNLI.org
Overcoming internal challenges
Operational
correctness
vs.
PR need
Urgency
Buy-in from
volunteer
crews
Hard-
hitting
footage

12. RNLI.org
Communications Team
Lifeboat
Station
Lifeguarded
Beach
Lifeboat
Station
Lifeboat
Station
Video Library
YouTube
Social
National &
Regional
News Website
Marketing
Materials
Training
LPO
Social Local & Regional News

13. RNLI.org
If we can trust them with a
£2 million lifeboat, we can trust
them with our reputation

14. RNLI.org
Training & support
Bespoke
training
Campaign
toolkits
24 hour
Duty Press
Officer
Social
Media
Guidelines

15. RNLI.org

16. RNLI.org

17. RNLI.org

18. RNLI.org
@thelifeboatcrew

19. RNLI.org
@ELLISROSWELL

20. RNLI.org
@ProjectLifeboat

21. RNLI.org

22. RNLI.org

23. RNLI.org

24. RNLI.org

25. RNLI.org
Snapchat

26. RNLI.org

27. RNLI.org
Periscope

28. RNLI.org
Ambassadors
RNLI People
@RNLI
• Rescuees
• People who
live at the
coast
• Super-fans
• Lifeboat
Stations
• Lifeguards
• Fundraisers
• Branded
content
which tells
our story

29. RNLI.org
Thank you

30. Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk

31. South West Regional Group
5 February 2016
Bristol
#ccsouthwest
The art of
storytelling