Target Ovarian Cancer is a UK charity that works to improve early diagnosis of ovarian cancer, fund life-saving research, and provide support to women with ovarian cancer. While it has strong statistics, case studies, messaging and research expertise as pros, it also has a small team and resources as cons. It invested significantly in digital to improve its reach to key audiences, reinforce its brand, increase fundraising, and enable future projects. This led to an 80% increase in website sessions and 70,000+ social media followers, extending its PR reach to 18.9 million. A campaign achieved over 80 MP meetings and support from the Health Minister via social media and PR.