Pippa Gardner, communications manager, Woodcraft Folk Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Welcome to Woodcraft Folk:
Volunteer Recruitment on a £200 Budget
Pippa Gardner, Communications Manager
@Pippab3 / @WoodcraftFolk
Pronouns: They/Them

2. How did we make it happen?
- New role - Comms Manager (10 hpw)
- Collaboration
- Online Tools e.g. Canva, Google Suite
- Making the most of events e.g. video create
with training participants
- Drawing on the assets of our
organisation
- Current passionate volunteers voices!
- Some budget!

3. What Did We Create?
- New systems
- New content
- New audiences

4. What Did We Achieve?
- 79% increase in new volunteer
enquiries via website
- 27,000 reach with facebook video &
22 enquiries
- Some sector and local press coverage
- ROI: campaign paid for itself in short
term

5. What Did We Learn?
- Staff time is valuable
- Collaboration is important
- Especially creating resources
- Can play with our brand
- Longer running campaigns with
multiple phases
- All informing next campaign

6. Pippa@woodcraft.org.uk
www.woodcraft.org.uk/
welcome
@Pippab3
@WoodcraftFolk

7. Small Charities
Communications Conference
10 July 2019
London
#CCsmallcharity
Sponsored by

8. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk