Since Google Assistant and Amazon Alexa have crashed into our homes over the last couple of years a bold new world of possibilities have opened up. How mature are these new technologies? What is next? How do we make the most of this all? This talk tries to take a data lead look at the now and the tomorrow of voice without too many numbers... Listen to the talk here: https://soundcloud.com/charlie-cadbury-128932938/voice-what-is-all-the-hype-about-say-it-now

1. VOICE - What Is All The
HYPE About?
Hype: promote or publicize (a product or idea) intensively, often exaggerating its benefits.
"an industry quick to hype its products"
1

2. Alexa, can I take my gun on
the plane?
2
All customers must declare their firearm at time of check-in.
Firearms and ammunition cannot be carried on-board the
aircraft and are accepted in checked baggage only.

3. 3@charlescadbury
VivaTech

4. Let's get serious
4

5. Gartner Hype Cycle
5@charlescadbury
“In the long term, beyond the five-year
horizon, natural language question
answering will be a major technology
force” - Gartner 2011

6. Gartner Hype Cycle 2011
Natural Language
Question
Answering
6@charlescadbury

7. Gartner Hype Cycle 2012
Natural Language
Question
Answering
7@charlescadbury

8. Gartner Hype Cycle 2013
Natural Language
Question
Answering
8@charlescadbury

9. Gartner Hype Cycle 2014
Natural Language
Question
Answering
9@charlescadbury

10. Gartner Hype Cycle 2015
Natural Language
Question
Answering
10@charlescadbury

11. Gartner Hype Cycle 2016
Natural Language
Question
Answering
11@charlescadbury

12. Gartner Hype Cycle 2017
Natural Language
Question
Answering
12@charlescadbury

13. Climbing The Slope Of Enlightenment
13@charlescadbury

14. Well defined design principles
Closed v. Open Paths
14@charlescadbury

15. The AI factor
Downward pressure
15@charlescadbury

16. Much opportunity
Where to begin?
16@charlescadbury

17. 17
Learning from Mobile apps
It's a journey
Novelty
Apps
Productivity
Apps
Business
Process
Apps
Transaction
Apps
Trust
Maturity
BusinessValue

18. Building Conversational Interfaces
Start, Then Improve
18@charlescadbury

19. Start In Familiar Territory
PPC
19
Chat to us about the
SEAT Arona
Click
@charlescadbury

20. 20
@charlescadbury
Conversational ad unit - screenshots

21. The Future of Conversational Media
3 steps to increased conversions
1. Trust
Your customers need to trust that they can ask questions on any channel
and immediately get back the correct results. This builds trust in the
channel.
2. Personalisation
Each engagement allows you to learn a little more about your customer and
then deliver ever more tailored responses. Over time you will automatically
communicate with each customer uniquely. This increases trust and
relevance.
3. Activation
Once you have an engaged customer, communicating with your brand
through a trusted, personalised, channel they are more likely to positively
respond to outbound offers and and conversion rates will increase.
@charlescadbury

22. The Future of Conversational Media
3 steps to increased conversions
1. Trust
Your customers need to trust that they can ask questions on any channel
and immediately get back the correct results. This builds trust in the
channel.
2. Personalisation
Each engagement allows you to learn a little more about your customer and
then deliver ever more tailored responses. Over time you will automatically
communicate with each customer uniquely. This increases trust and
relevance.
3. Activation
Once you have an engaged customer, communicating with your brand
through a trusted, personalised, channel they are more likely to positively
respond to outbound offers and and conversion rates will increase.
@charlescadbury

23. The Future of Conversational Media
3 steps to increased conversions
1. Trust
Your customers need to trust that they can ask questions on any channel
and immediately get back the correct results. This builds trust in the
channel.
2. Personalisation
Each engagement allows you to learn a little more about your customer and
then deliver ever more tailored responses. Over time you will automatically
communicate with each customer uniquely. This increases trust and
relevance.
3. Activation
Once you have an engaged customer, communicating with your brand
through a trusted, personalised, channel they are more likely to positively
respond to outbound offers and and conversion rates will increase.
@charlescadbury

24. Peak Study
Retailers And Their Use Of AI And Results
@charlescadbury

25. So what’s next?
25

26. 26
+

27. 27
2015

28. 28

29. Gartner Hype Cycle 2015
Virtual
Personal
Assistants
29@charlescadbury

30. Gartner Hype Cycle 2016
Virtual
Personal
Assistants
30@charlescadbury

31. Gartner Hype Cycle 2017
Virtual
Personal
Assistants
31@charlescadbury

32. Gartner Hype Cycle 2018
Virtual
Personal
Assistants
32@charlescadbury

33. 33
‘Billion user
club’ driving
immediacy
culture
@charlescadbury

34. 34
Your assistant
Always With You

35. Long Range Threats, brand disintermediation
@charlescadbury

36. Remember
1. We are on the ‘slope of enlightenment’
○ Early movers are gaining market share
2. Keep your use-cases tight
○ Narrow, known domains
3. Learn now
○ Knowledge will be key to your brand’s survival

37. Remember
1. We are on the ‘slope of enlightenment’
○ Early movers are gaining market share
2. Keep your use-cases tight
○ Narrow, known domains
3. Learn now
○ Knowledge will be key to your brand’s survival

38. Remember
1. We are on the ‘slope of enlightenment’
○ Early movers are gaining market share
2. Keep your use-cases tight
○ Narrow, known domains
3. Learn now
○ Knowledge will be key to your brand’s survival

39. What questions do you have?
charlie@sayitnow.ai
www.sayitnow.ai
Listen to the talk on: