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Técnicas de SEO

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Técnicas de SEO descritas por Charles David - Tutorial SEO

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Técnicas de SEO

  1. 1. por Charles David – Tutorial SEO
  2. 2. ContatoSlideShare: http://www.slideshare.net/CharlesDavidWebTwiiter: @TutorialSEO_Facebook: https://www.facebook.com/TutorialSEOEmail: charles@tutorialseo.com.brWebsite: www.tutorialseo.com.brBlog: http://charlesdavidweb.blogspot.com
  3. 3.  SEO (Search Engine Optimization). Otimização para mecanismos de busca, como o Google, Yahoo, Bing... Um conjunto de técnicas para posicionar sites na busca orgânica (gratuita).
  4. 4.  O google visualiza nossa página só como texto, por isso é muito importante inserir ALT e TITLE nas imagens. Veja no link abaixo como o google vê seu site: http://crschmidt.net/services/lynx/digiteseusiteaqui #Dica O google lê o site da esquerda para a direita. Por isso insira as informações mais importantes no topo da página.
  5. 5.  Título Máximo de 2 palavras chaves Não ultrapassar 65 caracteres Sempre a palavra chave no início do título Description Ideal é 156 caracteres, máximo 170 2 palavras chaves é o ideal Tags 4 palavras chaves
  6. 6.  Tags Heading <h1> <h2> <h3> <h1> TÍTULO PRINCIPAL <h2> Sub-título <h3> Sub-título do h2 <h4>Sub-título do h3 <h5>Sub-título do h4 <h6>Rodapé H1 e H2 são muitos importantes p/ inserir palavras chaves nos títulos, é imprescindível o uso deles.
  7. 7.  Palavras chave: seo, tutorial seo Description 1: Você sabe o que é seo? O site Tutorial seo irá lhe ensinar e desvendar as técnicas para posicionar seu site nos mecanismos de busca. Description 2: O seo são técnicas para posicionar seu site nos mecanismos de busca. Veja as dicas que o site Tutorial seo preparou para seu site. Palavras chaves próximas tem maior importância, portanto a description 1 terá um peso maior o SEO.
  8. 8.  Sempre a palavra chave na frente (tutoriais e dicas de seo) Exemplo: www.tutorialseo.com.br/tutoriais-e-dicas-seo.html www.tutorialseo.com.br/seo-tutoriais-e-dicas.html
  9. 9.  Quando criamos backlinks, o correto é ter um texto âncora, uma palavra chave que indique nosso site como top daquele assunto: Exemplo: Clique aqui para dicas de seo Correto seria: Tutoriais de SEO veja as dicas Pois o que o cliente irá pesquisar é Tutoriais de SEO e não clique aqui. Então nosso site obtendo vários links com a palavra chave tutoriais de seo, logo o google verá que nosso site tem conteúdo bom, pois a maioria indica nosso site com a palavra chave tutoriais de seo. #Dica Não faça backlinks sempre com a mesma palavra chave linkando só para um link, pois poderá ser penalizado com as novas mudanças no algoritmo do google.
  10. 10.  Como o google lê só texto, o SEO das imagens é feito do seguinte modo: <a href=“link” title=“palavra-chave-da-imagem”> <img src=“link-da-imagem.jpg” title=“palavra-chave” alt=“palavra-chave”></a> ALT é usado quando a imagem estiver quebrada e não carregar irá aparecer o que está escrito no alt=“imagem”. TITLE é quando passamos o mouse em cima da imagem e aparece a descrição que está no title=“imagem”.
  11. 11.  Onpage Linkar palavra chave para outros artigos do site Off Page Criar links para o site através de comentários em blogs, redes sociais, fóruns, sites. Se possível inserir texto âncora.
  12. 12.  É a pontuação que o google dá ao site. Como se fossem votos. Não sabe-se ao certo quantos votos (que seriam links de outros sites p/ o nosso, chamado de linkbuiling) precisa p/ ganhar page rank. O melhor é ter links de page rank alto, acima de 4 para o seu site, mas o link tem que ser relacionado ao assunto de seu site. Este link é chamado de link juice (link de ligação) que seria o link dofollow (fazer acompanhar) , que passa voto do site 4 para o seu aumentando o page rank de seu site. #Dica: Obter links p/ nosso site de outros sites relacionados ao nosso conteúdo com page rank alto, mais que 4.
  13. 13.  É uma lista com links das páginas do seu site. No google há várias ferramentas que você inseri o site e ele já cria o mapa do site automático. http://www.xml-sitemaps.com Este arquivos sitemap.xml tem que subir na raiz do site no ftp e direcionar o link no webmaster tools.o É onde bloqueamos determinadas páginas que não queremos que sejam indexadas.Para criar o robots.txthttp://www.marketingdebusca.com.br/robots-txtEste também tem que subir na raiz do site no ftp.
  14. 14.  TÍTULO (H1) -SUB-TÍTULO (H2) -SUB-TÍTULO (H3) Nome da imagem com Neste 1ª parágrafo sempre inserir palavra palavra chave. chave, como se fosse a descrição do site (matéria). ALT e TITLE com PC. No caso inserir 3 ou 2 vezes a palavra chave em Link na imagem p/ Negrito e Itálico. matéria. Inserir texto com backlink externo e interno, palavra chave com backlink que seria o texto âncora com link. Palavra-chave.jpg Banner de produto Aqui continua a matéria com backlinks e palavra chave. Assuntos que você pode gostar: Gostou da matéria? Indique
  15. 15. Dúvidas?SlideShare: http://www.slideshare.net/CharlesDavidWebTwiiter: @TutorialSEO_Facebook: https://www.facebook.com/TutorialSEOEmail: charles@tutorialseo.com.brwww.tutorialseo.com.br Muito Obrigado e um Ótimo Dia
  16. 16. por Charles David – Tutorial SEO

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