2. Cisco
v
v
v
v
Founded by Husband and
wife Leonard Bosack and
Sandra Lerner of Stanford
University
Founded in San Francisco,
the city that inspired the
company’s name.
In 1984 Cisco released it first product, a
network router
Cisco was originally a partnership but, quickly
grew to become a multinational networking
corporation
3. Customers
Cisco’s customers range from everyday
computer owners to hospitals and other
businesses in need of efficient networks.
v
Cisco is a multinational company that has
spread its influence into South America,
Europe and Asia.
v
5. Xerox
Founded in 1906 originally
as The Haloid Photographic
Company
v
Founded in Rochester, NY
v
Xerox as a corporation itself
was founded by the
President of Haloid Co.
Joseph C. Wilson and
inventor and patent
attorney Chester F. Carlson
v
Their first product was a photocopier called the
Xerox 914 which debuted 1959
v
Xerox is a Multinational corporation
v
6. v
v
v
Xerox provides businesses with information
technology outsourcing support, document
technology and solutions, including human resource
benefits and customer care centers, as well as the
sale of paper and print media sources serving a
wide range of customers: from regular consumers
for personal use, to businesses for commercial use.
Xerox has as globally spread customer base.
Xerox Appeals to those who operate offices or
maintain a home office.
8. Ford
v
v
v
v
v
The Ford Motor Company was
founded in 1903 in Dearborn
Michigan
Henry Ford was its founder.
First product was the Model T which
debuted in 1908
Ford is a multinational corporation
maintaining a foothold in North
America, Europe and Asia
Ford is a public corporation
9. v
v
v
Ford markets to a vast array of
consumers worldwide
Majority of its customers in North
America and India
Its target market consists of people
eligible to drive
10. Competitors
Direct Competitors
v
Examples include: General
Motors, Chrysler, and
Toyota
v
Indirect Competitors:
Alternative forms of
transportation: Buses,
Trains and bicycles
v
Direct Competitors
Indirect
Competitors
11. John Deere
v
v
v
v
Founded by John Deere in Moline
Illinois in 1835
John Deere was a lowly farmer and
blacksmith that had an idea that
revolutionized American agriculture
Deere’s first product was the self
scoring steel plow
The company is a public multinational
corporation
12. v
v
v
Deere and Co. retains a vast customer base throughout
North America, South America, Europe, Africa, and Asia
Its key demographics include American homeowners who
tend to their lawns, lumber companies, golf courses, and
farmers
Deere’s lawn care division markets to homeowners between
the ages of 30 and 65
13. v
v
Direct Competition:
Caterpillar, CNH Global and
Kubota
Indirect Competition: Long
term climate change, short
term metrological
phenomena, and the abuse
of natural resources
14. Cisco Strengths
v
v
v
Robust inorganic growth strategy
established Cisco as a technology
leader
Market leadership
Growing margins and strong
balance sheet
18. Xerox Strengths
Market position in document
technology
v
Business model transformation into
services business
v
Annuity model and strong cash
generation
v
21. Xerox Threats
v
v
v
Trends indicate structural declines in
document technology
Macro economic headwinds impacting
business spending
Intense competition
25. Ford Threats
v
v
v
Weak economic environment in Europe
Currency fluctuations and trade policy
risks for the South American operations
Intense competition and pricing pressure
26. John Deere Strengths
v
v
v
Strong market position across
product portfolio
Intense focus on sustainability and
fuel efficient technologies
Strong research and development
27. John Deere Weakness
Significant underfunded pension obligations
v
Unprofitable European operations
v
Frequent product recalls
v
28. John Deere Opportunity
Robust outlook for the global agricultural
machinery market
v
Strategic investments
v
Strong outlook for the global construction,
farm machinery and heavy trucks market
v
29. John Deere Threats
Intense competition
v
The Dodd-Frank Wall Street Reform and
Strategic investments Consumer
Protection Act
v
Stringent environmental regulations could
impact cost structure
v
