1. PRESS RELEASE
September 12, 2016
Ericsson and VMS sign advertising campaign
management services agreement
 Ericsson will provide an advertising campaign management platform as a service that will
enable VMS to efficiently monetize digital content delivery
 VMS has the ability to reach the majority of the world’s mobile population with digital
content, and its customers include sport clubs, TV networks, celebrities and NGOs
 Ericsson’s cloud platform enables planning, execution, and tailored reporting for targeted
advertising campaigns across multiple digital channels
Ericsson (NASDAQ: ERIC) has signed a digital marketing agreement with VMS
Communications, a Florida-based tech company that facilitates the efficient delivery of digital
content to any mobile device. Ericsson, which has been delivering advertising solutions for
over 15 years, will provide an advertising campaign management platform as a service that
will enable VMS to efficiently monetize digital content delivery.
VMS has the ability to reach the majority of the world’s mobile population with digital content,
and its customers include leading brands, sport clubs, TV networks, celebrities, NGOs and
governments. The agreement with VMS marks the first time that Ericsson has deployed
its cloud-based campaign management platform as a service. Ericsson’s platform
enables planning, execution, and tailored reporting for targeted advertising campaigns
across multiple digital channels. Using Ericsson’s platform, VMS’ clients will be able to
monetize digital content delivery through advertising.
Dr. Charles Piombi, CTO of VMS Communications, says: “VMS chose Ericsson to provide
and support VMS’ ongoing solutions with monetizing digital content delivery, and to support
VMS’ innovative solutions with digital content delivery to the majority of cellular phones
worldwide.”
Paolo Filetti, Head of IoT Application Innovation Services, says: “Our digital marketing
solutions are an integral part of Ericsson’s vision, as we focus on becoming the preferred
digital transformation provider of choice for our customers. We do so by enabling innovative
applications, business models and revenue streams and by utilizing the fundamental traits of
the Networked Society. Our agreement with VMS is a clear example of us joining forces to
identify new monetization opportunities based on new business models.”
Ericsson’s digital marketing services enable customers to transform their businesses by
providing a turnkey solution that encompasses:
 Creating and modernizing digital marketing channels

2. PRESS RELEASE
September 12, 2016
 Supporting advertising and monetization for publishers
 Supporting brands and agencies in media planning
NOTES TO EDITORS
CSI press backgrounder
For media kits, backgrounders and high-resolution photos, please visit
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society – a world leader in
communications technology and services. Our long-term relationships with every major
telecom operator in the world allow people, business and society to fulfill their potential and
create a more sustainable future.
Our services, software and infrastructure – especially in mobility, broadband and the cloud –
are enabling the telecom industry and other sectors to do better business, increase
efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine
global scale with technology and services leadership. We support networks that connect
more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over
Ericsson networks. And our investments in research and development ensure that our
solutions – and our customers – stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015
were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
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