Charlie Gunningham has a passion for maps and recounts his experiences getting lost hiking without maps and his MBA graduation. He then describes launching a mapping startup in 1999 called The West and discusses how mapping can solve problems for customers and create value for businesses. The summary ends by teasing that Charlie's story with mapping is ongoing.

1. Maps ‘n’ me!
Charlie Gunningham
1

2. Me

3. Maps
3

4. 4

5. 5
Mt Bogong

6. 6
#epicfail

7. 7
Where are we?

8. 8
No sat nav ma’am

9. MBA Graduation, March 1999

10. …7 months later
1
0

11. 11
Dah Dah!

12. The West
Launch Day… Dec 1999
12

13. 5 months later… May 2000
The West
13

14. 14

15. Map my home
15
open route

16. Heat maps
16

17. Solve a problem (*PAIN*)
Creates VALUE
Customers PAY
17

18. Mapping …
/ to be continued
Charlie Gunningham
charlie.gunningham@businessnews.com.au
@ chazgunningham /charliegunningham charliegunningham.com
18