Charlie Gunningham discusses the challenges of naming, providing examples of well-known product names like the iPod, Blackberry, Firefox, Twitter, and Windows 7. He notes some common naming conventions used, such as misspelling words, using compounds or blends, abbreviations, dropping vowels, or adding context. Gunningham reflects on his own experiences naming his company aussiehome.com in 1999 and later undergoing a nine-year brand overhaul, eventually sticking with an acronym. He questions whether people will pay for news and sees news as a way to provide data, research, and grow his business.

1. Charlie Gunningham
What’s
in a
Name?
1

2. No, I’m not
Cunningham!
2

3. Naming’s easy?
Try naming a child3

4. iPod, 20014

5. Blackberry, 20015

6. Firefox, 20046

7. Twitter, 20067

8. Windows 7, 20098

9. Misspelt Compound Blended
Abbrev’d New Context Droppd Vowel
9
… Some Naming Conventions

10. 10

11. 6th Dec 1999 – aussiehome.com
11

12. Blagging my way onto CNBC TV
1

13. 13
Outdoor ad concept, c. 2008

14. … 9 year brand overhaul
14

15. 15

16. 16

17. … stuck with an acronym
(we did the best we could!)
17

18. People paying for news?
(… but it’s data/research/more business we sell)
18

19. @ chazgunningham /charliegunningham charliegunningham.com
What’s in a Name?
Charlie Gunningham
charlie.gunningham@businessnews.com.au
19
… Everything and Nothing