a short talk as guest lecturer to UWA Marketing/Enterpreneurship undergrad class.

1. Taking the Plunge!
- 10 entrepreneurial lessons
Charlie Gunningham
(former coFounder & MD of aussiehome.com)

3. 1. StartUps
are easy
selling is
hard work

4. 2. Just get out there
plan, but don’t overplan;
and don’t bet the bank

5. 3. Focus on the customer
think and be like them;
build your biz to back-end into theirs

6. 4. Timing is (almost) everything
windows of opportunities close…
but the best trends happen s l o w l y .

7. 5. Exploit
your niche
you can’t be
everything to
everyone…
nor should
you be.

8. 6. The Trend is your Friend
the shift to online saved us …
(what we foretold happened)

9. 7. Best people on the bus
they are your ONLY strategic asset ...
do not compromise.

10. 8. Be Brutally Honest
you need to know the bad news …
sometimes you win, sometimes not

11. 9. You R&D yourself into bankruptcy
the reward for more sales is more R&D…
don’t get caught only doing the easy/fun stuff

12. 10. Harvesting the value
ultimately this is what it is about…
there’s always a $-number in your head.

13. Taking the Plunge!
- 10 entrepreneurial lessons
Charlie Gunningham
@ chazgunningham charliegunningham.com or