1. SINGLESILL[AvisualcelebrationofthePilatusPC12AircraftphotographedbyJonDavison]

2. still single
photography by jon davison
a visual celebration of the Pilatus PC12 aircraft

3. PubLiShiNg CrEdiTS
/////
COPYrighT
//////
PrOduCTiON TEam
Creative director &
photographer
Jon Davison
Studio production &
graphic design
Charlotte Lufino
Editor
Moira McDermont
Administration
Kerry-Anne Stevens
wOrkiNg TiTLE
Still Single
PhOTOgraPhY
Jon Davison
Prepared for Pilatus Aircraft by
Eye in the Sky Productions,
Western Australia
Photographic book developers

4. CONTENTSOverview
ObjectiveWebsite
ProductionLocations
The team Schedule
Specifications
Pagination The author
MockupLaunch date

5. 8
“Ever since the Pilatus Aircraft Company was founded in 1939,
the name has stood for Swiss quality and innovation.“ The glossy
coffee table book ‘STILL SINGLE – a celebration of the Pilatus
PC12 aircraft’ (working title only) will reflect this statement and
highlight the PC12 as the worlds’ most versatile single engine
turboprop aircraft.
The book will be a visual feast to the eye, accompanied
and enhanced by dynamic first person interviews. The book
will reveal how versatile these machines really are and the
astonishing diversity of conditons they work within. Photographer
Jon Davison is highly experienced in portraying aircraft in their
working environment, be it in the air or on the ground. Jon is
not only a skilled aviation photographer, but operates as an art
director and publisher. This allows him to create the book on
location as he is shooting the material. This makes for a more
intimate end product.
The theme of the book will be to reveal the emotions behind
owning or operating a PC12, and what it means to them. The
stories and images reveal how it fits into the clients life and how
they have benefited by the association with this remarkable
aircraft. This is a first draft synopsis to evaluate the concept, prior
to a full proposal submission.

6. 10
Following in the footsteps of Jon Davison’s ‘Robbie – the
Robinson helicopter experience’, a similar coffee table book,
‘Eye in the Sky’ intends to portray how the Pilatus PC12 aircraft
is represented in different operating environments including:
Desert, Urban, Jungle, Rural, Pastoral, Defence (U28A), SAR,
Tourism / Scenic, Paramedical, Police, Surveillance, Military
liaison, Humanitarian, Executive, Government, Private.
Additionally the book could include a DVD in the rear cover that
has movie clips from the adventure, showing the landscapes
encountered, plus the sounds of the aircraft and a walkthrough.
The entire project could also be converted into an interactive
iBook app for iPad or iPhones.
fOrmaT: Landscape 30 x 22cm (proposed)
PagES: 272 (17 sections of 16 pages).
biNdiNg: Case bound with dust jacket (135 G/2m).
fiNiShiNg: D/J gloss laminated one side.
STOCk: 150 G/2m gloss art.
COLOurS: 4 colours throughout w duo tone.
TEXT: First person narrative and anecdotal information.
EXTra fiNiShiNg:
Book is supplied in a slipcase/box (aluminum or board)
Book cover is printed with spot UV varnish over matt spot UV)
Book is printed with up to 5 panoramic landscape, unfolding
pages.
PriNTEr: Everbest printing Co, China.
specifications
11

7. Using a hypothetical start date of May 1st 2013, Jon flies to up
to fifteen different locations worldwide to gather material for the
project. This can take up to five months to do this. Jon, being an
art director/publisher and the photographer, edits the images,
text and creates the book as he travels. This bypasses the need
to wait till the end of the research period to start production.
Once images and text are edited, he uploads to the material on
location, to their secure site for ESP designer Charlotte Lufino to
assemble the chapters. Each chapter is then posted on the site for
client corrections and editing. Once this has been set, ESP editor
Moira McDermont edits the clients text for Jerome at Pilatus to
check for company approval.
A password protected website will be created allowing all in
the loop to view the books progress, and help with Jon’s arrival
departure and pick up times from the various locations. The site
also allows for interviewees to view, download and edit their
interviews for accuracy and re upload for the editing process,
the same with the imagery taken
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eget, vulputate metus. Per natoque, erat arcu a pellentesque ut
vivamus, ultrices integer donec nascetur nec, nulla cursus, integer
montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor
etiam hendrerit quam viverra lorem, ut maecenas sit, tempus
suspendisse eget phasellus consectetuer. Dolor maecenas in
vel. Nunc sit, vestibulum placerat, eget massa sed tellus donec
nibh donec. Elit quis integer elit dolor eget, sollicitudin augue,
ultricies nullam orci officiis ante est, volutpat pellentesque sapien
lacus amet. Arcu erat, dignissim in consectetuer, mi commodo,
vitae leo ipsum sit nulla nunc, neque wisi pellentesque sem cum.
Mattis dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus
justo mauris lectus donec.
Elit nisl quam quis nulla fusce, nec morbi auctor non risus
volutpat, ac commodo. At varius aenean eu, donec etiam nibh.
Suspendisse nec adipiscing quis, laoreet pulvinar turpis morbi,
neque dui vitae sapien rerum tempus vulputate, mauris sed esse.
Integer culpa nam posuere tortor turpis quis. At aliquam, in
pede nulla nec at, non arcu dolor a convallis eu, vivamus libero
ipsum. In natoque donec arcu, in ipsum urna eu etiam dolor,
purus mauris quam morbi nunc lorem in. Sit integer vel, curabitur
viverra est, varius morbi sed vestibulum, magnis eget in ac, nam
diam varius sint. Facilisis felis suscipit et lorem, pellentesque id.
Nam lobortis donec, convallis et libero vitae nullam per, ultricies
gravida nec enim metus, massa pulvinar duis dui, dui ut orci
quis vehicula provident.
Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse
eget, vulputate metus. Per natoque, erat arcu a pellentesque ut
vivamus, ultrices integer donec nascetur nec, nulla cursus, integer
montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor
etiam hendrerit quam viverra lorem, ut maecenas sit, tempus
suspendisse eget phasellus consectetuer. Dolor maecenas in
vel. Nunc sit, vestibulum placerat, eget massa sed tellus donec
nibh donec. Elit quis integer elit dolor eget, sollicitudin augue,
ultricies nullam orci officiis ante est, volutpat pellentesque sapien
lacus amet. Arcu erat, dignissim in consectetuer, mi commodo,
vitae leo ipsum sit nulla nunc, neque wisi pellentesque sem cum.
Mattis dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus
justo mauris lectus donec.
Elit nisl quam quis nulla fusce, nec morbi auctor non risus
volutpat, ac commodo. At varius aenean eu, donec etiam nibh.
Suspendisse nec adipiscing quis, laoreet pulvinar turpis morbi,
neque dui vitae sapien rerum tempus vulputate, mauris sed esse.
Integer culpa nam posuere tortor turpis quis. At aliquam, in
pede nulla nec at, non arcu dolor a convallis eu, vivamus libero
ipsum. In natoque donec arcu, in ipsum urna eu etiam dolor,
purus mauris quam morbi nunc lorem in. Sit integer vel, curabitur
viverra est, varius morbi sed vestibulum, magnis eget in ac, nam
diam varius sint. Facilisis felis suscipit et lorem, pellentesque id.
Nam lobortis donec, convallis et libero vitae nullam per, ultricies
gravida nec enim metus, massa pulvinar duis dui, dui ut orci
quis vehicula provident.
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9. Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse eget, vulputate metus.
Per natoque, erat arcu a pellentesque ut vivamus, ultrices integer donec nascetur
nec, nulla cursus, integer montes. Nunc nulla dolores, mi mollis facilisis, varius
et et nibh, dignissim laboris natoque fusce orci ipsum. Donec ante, tortor etiam
hendrerit quam viverra lorem, ut maecenas sit, tempus suspendisse eget phasellus
consectetuer. Dolor maecenas in vel. Nunc sit, vestibulum placerat, eget massa
sed tellus donec nibh donec. Elit quis integer elit dolor eget, sollicitudin augue,
Lorem ipsum
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ad suspendisse
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AUSTRALIA
wa police
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natoque, erat arcu a pellentesque ut vivamus, ultrices integer donec nascetur nec,
nulla cursus, integer montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor etiam hendrerit quam
viverra lorem, ut maecenas sit, tempus suspendisse eget phasellus consectetuer. Dolor
maecenas in vel. Nunc sit, vestibulum placerat, eget massa sed tellus donec nibh
donec. Elit quis integer elit dolor eget, sollicitudin augue, ultricies nullam orci officiis
ante est, volutpat pellentesque sapien lacus amet. Arcu erat, dignissim in consectetuer,
mi commodo, vitae leo ipsum sit nulla nunc, neque wisi pellentesque sem cum. Mattis
dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus justo mauris lectus donec.
Elit nisl quam quis nulla fusce, nec morbi auctor non risus volutpat, ac commodo. At
varius aenean eu, donec etiam nibh. Suspendisse nec adipiscing quis, laoreet pulvinar
turpis morbi, neque dui vitae sapien rerum tempus vulputate, mauris sed esse. Integer
culpa nam posuere tortor turpis quis. At aliquam, in pede nulla nec at, non arcu dolor
a convallis eu, vivamus libero ipsum. In natoque donec arcu, in ipsum urna eu etiam
dolor, purus mauris quam morbi nunc lorem in. Sit integer vel, curabitur viverra est,
varius morbi sed vestibulum, magnis eget in ac, nam diam varius sint. Facilisis felis
Lorem
ipsum dolor
sit amet, wisi
mi proin ad
suspendisse
eget,
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11. Pellentesque et vehicula ante et et. Wisi nec ante, integer at, gravida metus, imperdiet
pede cursus molestie porttitor accumsan. Lectus tortor tortor, curae ut nec quam, auctor
scelerisque sed tortor suscipit varius nam, nibh malesuada et duis amet faucibus elit,
blandit vehicula hendrerit luctus. Vel enim ultrices, massa a euismod semper ante
consequat neque, mauris fringilla dolor. Hendrerit in proin at sapien tincidunt blandit,
egestas est pulvinar quis fermentum eu. Elit sed, massa vestibulum mauris in hymenaeos
volutpat, risus consectetur nostra dolor eget lectus, vestibulum vestibulum faucibus felis
rutrum. Volutpat sed, cursus nec felis vivamus porta nec, et sit eu wisi lectus nec.
Rhoncus eu nulla congue. Vivamus eu ante eu in turpis tortor, eget etiam varius rutrum
dolor. Ornare sem non nulla, donec et consequat sed a est consequat. Quisque at hac.
Arcu corrupti erat fermentum ornare vivamus id, neque et montes accumsan est, non
aliquam amet amet mauris ligula tortor, laoreet rhoncus tincidunt odio.
Lorem ipsum dolor sit amet, wisi mi
proin ad suspendisse eget, vulputate
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12. Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse eget, vulputate metus.
Per natoque, erat arcu a pellentesque ut vivamus, ultrices integer donec nascetur
nec, nulla cursus, integer montes. Nunc nulla dolores, mi mollis facilisis, varius
et et nibh, dignissim laboris natoque fusce orci ipsum. Donec ante, tortor etiam
hendrerit quam viverra lorem, ut maecenas sit, tempus suspendisse eget phasellus
consectetuer. Dolor maecenas in vel. Nunc sit, vestibulum placerat, eget massa
sed tellus donec nibh donec. Elit quis integer elit dolor eget, sollicitudin augue,
Lorem ipsum
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wisi mi proin
ad suspendisse
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AUSTRALIA
rdfs
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13. Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse eget, vulputate metus. Per
natoque, erat arcu a pellentesque ut vivamus, ultrices integer donec nascetur nec,
nulla cursus, integer montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor etiam hendrerit quam
viverra lorem, ut maecenas sit, tempus suspendisse eget phasellus consectetuer. Dolor
maecenas in vel. Nunc sit, vestibulum placerat, eget massa sed tellus donec nibh
donec. Elit quis integer elit dolor eget, sollicitudin augue, ultricies nullam orci officiis
ante est, volutpat pellentesque sapien lacus amet. Arcu erat, dignissim in consectetuer,
mi commodo, vitae leo ipsum sit nulla nunc, neque wisi pellentesque sem cum. Mattis
dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus justo mauris lectus donec.
Elit nisl quam quis nulla fusce, nec morbi auctor non risus volutpat, ac commodo. At
varius aenean eu, donec etiam nibh. Suspendisse nec adipiscing quis, laoreet pulvinar
turpis morbi, neque dui vitae sapien rerum tempus vulputate, mauris sed esse. Integer
culpa nam posuere tortor turpis quis. At aliquam, in pede nulla nec at, non arcu dolor
a convallis eu, vivamus libero ipsum. In natoque donec arcu, in ipsum urna eu etiam
dolor, purus mauris quam morbi nunc lorem in. Sit integer vel, curabitur viverra est,
varius morbi sed vestibulum, magnis eget in ac, nam diam varius sint. Facilisis felis
Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse
eget, vulputate metus. Per natoque, erat arcu a pellentesque ut
vivamus, ultrices integer donec nascetur nec, nulla cursus, integer
montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor
etiam hendrerit quam viverra lorem, ut maecenas sit, tempus
suspendisse eget phasellus consectetuer. Dolor maecenas in vel.
Nunc sit, vestibulum placerat, eget massa sed tellus donec nibh
donec. Elit quis integer elit dolor eget, sollicitudin augue, ultricies
nullam orci officiis ante est, volutpat pellentesque sapien lacus
amet. Arcu erat, dignissim in consectetuer, mi commodo, vitae
leo ipsum sit nulla nunc, neque wisi pellentesque sem cum. Mattis
dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus justo
mauris lectus donec.
Elit nisl quam quis nulla fusce, nec morbi auctor non risus volutpat,
ac commodo. At varius aenean eu, donec etiam nibh. Suspendisse
nec adipiscing quis, laoreet pulvinar turpis morbi, neque dui vitae
Lorem
ipsum dolor
sit amet, wisi
mi proin ad
suspendisse
eget,
vulputate
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14. Pellentesque et vehicula ante et et. Wisi nec ante, integer at, gravida metus, imperdiet
pede cursus molestie porttitor accumsan. Lectus tortor tortor, curae ut nec quam, auctor
scelerisque sed tortor suscipit varius nam, nibh malesuada et duis amet faucibus elit,
blandit vehicula hendrerit luctus. Vel enim ultrices, massa a euismod semper ante
consequat neque, mauris fringilla dolor. Hendrerit in proin at sapien tincidunt blandit,
egestas est pulvinar quis fermentum eu. Elit sed, massa vestibulum mauris in hymenaeos
volutpat, risus consectetur nostra dolor eget lectus, vestibulum vestibulum faucibus felis
rutrum. Volutpat sed, cursus nec felis vivamus porta nec, et sit eu wisi lectus nec.
Rhoncus eu nulla congue. Vivamus eu ante eu in turpis tortor, eget etiam varius rutrum
dolor. Ornare sem non nulla, donec et consequat sed a est consequat. Quisque at hac.
Arcu corrupti erat fermentum ornare vivamus id, neque et montes accumsan est, non
aliquam amet amet mauris ligula tortor, laoreet rhoncus tincidunt odio.
Lorem ipsum dolor sit amet, wisi mi
proin ad suspendisse eget, vulputate
metus.
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Lorem ipsum dolor sit amet, wisi mi proin ad suspendisse eget, vulputate metus. Per
natoque, erat arcu a pellentesque ut vivamus, ultrices integer donec nascetur nec,
nulla cursus, integer montes. Nunc nulla dolores, mi mollis facilisis, varius et et nibh,
dignissim laboris natoque fusce orci ipsum. Donec ante, tortor etiam hendrerit quam
viverra lorem, ut maecenas sit, tempus suspendisse eget phasellus consectetuer. Dolor
maecenas in vel. Nunc sit, vestibulum placerat, eget massa sed tellus donec nibh
donec. Elit quis integer elit dolor eget, sollicitudin augue, ultricies nullam orci officiis
ante est, volutpat pellentesque sapien lacus amet. Arcu erat, dignissim in consectetuer,
mi commodo, vitae leo ipsum sit nulla nunc, neque wisi pellentesque sem cum. Mattis
dolor ultricies lobortis, sit eget wisi dui, nulla erat luctus justo mauris lectus donec.