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CONFIDENTIAL
Leading European
eCommerce Investors
1H 2018
CONFIDENTIAL
§ In the following slides, we have synthesized our views on key European eCommerce investors
§ ComCap is a premier boutique investment bank focused on the intersection of commerce and capital, with key focus
on B2B SaaS, B2C ecommerce (DNVBs, beauty, health, and wellness), B2B services for retail technologies (IT and
marketing services, in-store, fulfillment, logistics, call center, analytics, personalization), payments, mobile
commerce and marketplaces
§ Headquartered in San Francisco with an office in Singapore, our firm works with mid-cap public companies on
buyside initiatives and public and private growth companies on financing and strategic M&A
§ In addition to being the only boutique focused on disruptive commerce models, we differentiate by:
‒ Bringing bulge bracket techniques to emerging models;
‒ A strong and uncommon buyside/strategy practice;
‒ Deep understanding of industry drivers and synergy analyses;
‒ Deep relationships across the sector; and
‒ Worldwide coverage with closed transactions in the United States, Japan, China, the ASEAN region, Western
and Eastern Europe and Latin America
§ If you'd like to connect with us over the phone and / or meet in person to be included in this report or to discuss your
strategic initiatives, please contact us:
We are pleased to present our 2018 European eCommerce
investors overview
Aron Bohlig
Managing Partner
M: +1 415-235-8270
E: aron@comcapllc.com
Steve Terry
Managing Director
M: +1 415-971-3794
E: steve@comcapllc.com
Collin Rice
Associate
M: 612-578-7512
E: collin@comcapllc.com
Fermin Caro
Director
M: +1 650-743-7825
E: fermin@comcapllc.com
Chris Nealey
Analyst
M: 949-887-3846
E: chrisn@comcapllc.com
Swetha Vijay
Director
M: +65 9326-4726
E: swetha@comcapllc.com
2
Carlos Gonzalez
Director
M: +7 915-413-1911
E: carlos@comcapllc.com
CONFIDENTIAL
$672.0
$340.6
$99.4 $89.6 $61.8 $42.6 $38.9 $26.8 $19.5 $19.0 $18.9 $15.9 $14.0 $13.4 $10.5 $9.6 $9.4 $9.4 $8.5 $6.9 $5.7 $5.0 $3.2
C
hina
U
S
U
K
Japan
G
erm
any
FranceSouth
Korea
C
anada
Brazil
Australia
R
ussia
Spain
India
Italy
ASEAN
6
N
orw
ayN
etherlands
Sw
eden
D
enm
ark
Finland
M
exico
Argentina
Indonesia
Retail Ecommerce Sales Worldwide – 2015 (In $B)
3
ComCap – active in 13 countries, including 11 of the top 22 global
ecommerce markets
Source: eMarketer December 2015
M&A
Strategy
Financing
B2C
Services
SaaS
Fintech
CONFIDENTIAL
4
European eCommerce received €571m in investment in 2016
§ While FinTech dominated European investment, eCommerce placed second in amount invested
§ eCommerce remained an attractive sector for investors, despite increasing pressure from marketplaces due to their
lack of invetory
€ 3,500
€ 550
€ 836
€ 1,407
€ 2,353
€ 2,737
€ 2,977
€ 3,144 € 3,232 € 3,305
€ 286
€ 571
€ 498
€ 448
€ 384
€ 240
€ 167
€ 88 € 73
€ 196
€ -
€ 500
€ 1,000
€ 1,500
€ 2,000
€ 2,500
€ 3,000
€ 3,500
€ 4,000
Total Deals FinTech eCommerce Travel Marketplaces* Food Content /
Digital Media
HR AdTech eHealth Other
2016 Value of European Internet Investments above €10m by Sub-sector (€ millions)
€ 830
B2B
B2C
Note: * If a marketplace is considered to be vertical-specific, it has been categorised within that vertical
Source: Go4Venture
Volume: 130 16 / 43 10 11 17 6 8 10 8 5 12
CONFIDENTIAL
5
Largest European eCommerce funding rounds since 2016 (1 of 2)
German companies have become the main recipients of growth investment
InvestorsCompany Country Description Round Details
Source: Press releases, Go4Venture, Crunchbase
Online fashion marketplace with
over 700 boutiques and brands
from around the world
June 2017
Late Stage: $397m
JD.com
Online supermarket for groceries
at the lowest price with free
delivery service
Mar 2017
Series B: $108.6m
NPM Capital, De Hoge Dennen Capital,
Finci, Hoyberg
Online retailer of own brand and
third party lighting products
Mar 2017
Late Stage: €66.0m
3i Group, Individual Investor(s)
A food subscription company
delivering pre-portioned
ingredients to homes, enabling
people to quickly cook meals
Dec 2016
Late Stage: $88.8m
Baillie Gifford, Undisclosed Investor(s)
Online fashion retailer for
emerging markets
Apr 2016
Series C: €300.0m
Access Industries, Investment AB Kinnevik,
Rocket Internet
Online fashion marketplace with
over 700 boutiques and brands
from around the world
May 2016
Late Stage: €97.3m
Eurazeo, IDG Capital Partners, Temasek,
Vitruvian Partners
Digital-first sunglasses company Oct 2016
Late Stage: €50.0m
Individual Investor(s)
Manufacturer and online seller of
prescription eyewear
Jul 2016
Late Stage: $49.8m
Technology Crossover Ventures
Mobile commerce platform for
digital subscription services
Feb 2017
Series A: $26.5m
European Investment Bank
CONFIDENTIAL
6
Largest European eCommerce funding rounds since 2016 (2 of 2)
Germany companies have become the main recipients of growth investment
InvestorsCompany Country Description Round Details
Source: Press releases, Go4Venture, Crunchbase
Online-only memory foam
mattress retailer
Jul 2016
Series B: €8.2m
Channel 4, DN Capital, Octopus Ventures
Online marketplace for curated
art
Jun 2016
Late Stage: €14.0m
Redalpine, Highland Europe, High-Tech
Gruenderfonds, Vorwerk Ventures
Mobile app for making payments
to restaurants for food delivery
and takeouts
Apr 2016
Series B: €14.0m
EQT Partners, Individual Investor(s)
Online retailer of men's apparel
and personal shopping services
Aug 2016
Late Stage: $22.0m
Highland Europe, Holtzbrinck Ventures,
Mangrove Capital, Northzone, Octopus
Ventures, U-Start
Online retailer of customisable
furniture
Mar 2017
Series A: $10.6m
Global Founders Capital, TriPos, Individual
Investor(s)
Online fashion retail business Jan 2017
Series A: €14.0m
eEquity, Northzone
Online store analytics solutions Dec 2016
Late Stage: $9.9m
Draper Esprit
Operator of online ecommerce
platforms selling premium pet
food and accessories
May 2017
Series B: $11.2m
Heliad Equity Partners, Mountain Partners,
Reimann Investors, Venture Stars
CONFIDENTIAL
European eCommerce M&A activity
eCommerce continues to experience M&A activity
Company DateIndustry Acquirers ValuationSellers
eCommerce store
analytics solutions
NA Ascential $220.0m Dec 2017Clavis
Technology
Online hotel booking
platform
iAlbatros Group SA Sodexo Mobility and
Expense Limited
$47.5m Mar 2017iAlbatros
Poland S.A
Online travel package
booking portals
ProSiebenSat.1 Media
SE
lastminute.com N.V. $14.3m Dec 2017Comvel
GmbH
Offers online retailers
payment options
Wonga Group Limited Klarna Bank AB $75.0m Feb 2017Billpay
GmbH
Source: Press releases, CapitalIQ
7
Retails toys online Qliro Group AB Babyshop Sthlm
Holding AB
$14.7m
EV / LTM Revenue: 0.3x
Apr 2017Lekmer AB
An online platform
that enables users
to swap their homes
MMC Enterprise Capital
Fund; MMC London Fund
& MMC Ventures
RCI Affiliates $47.5m Jul 2017
The Social
Travel Club
Limited
An online travel agency
for flights
ProSiebenSat.1 Media
SE
CVC European Equity
Partners
$565.0m
EV / LTM EBITDA: 14.0x
Jun 2017eTRAVELi
Holding AB
Online food ordering
marketplace
Falcon Edge Capital,
Goldman Sachs Asset
Management, Insight Venture
Partners, Phenomen
Ventures; Rocket Internet
Delivery Hero AG $426.0m Dec 2016Foodpanda
GmbH
Online video
advertising platform
NA RTL Group SA $141.0m
(36.4% stake)
Aug 2017SpotX
CONFIDENTIAL
8
Active financial investors in European eCommerce
Investor Representative InvestmentsFund Overview
Note: *Has a office in Europe
Source: CapitalIQ
HQ: London, UK
Founded: 2000, Funds raised: $2.6bn
# of eCommerce investments: 18
HQ: Berlin, Germany
Founded: 2007, Funds raised: $1.9bn
# of eCommerce investments: 24
HQ: Palo Alto, CA*
Founded: 1983, Funds raised: $10.1bn
# of eCommerce investments: 21
HQ: Paris, France
Founded: 1988, Funds raised: €24.7bn
# of eCommerce investments: 14
HQ: Luxembourg City, Luxembourg
Founded: 2006, Funds raised: $1.6bn
# of eCommerce investments: 15
HQ: London, UK
Founded: 1996, Funds raised: $5.8bn
# of eCommerce investments: 36
HQ: Berlin, Germany
Founded: 2011, Funds raised: $200.0m
# of eCommerce investments: 16
HQ: Munich, Germany
Founded: 2000, Funds raised: €1bn+
# of eCommerce investments: 15
HQ: London, UK
Founded: 2000, Funds raised: NA
# of eCommerce investments: 8
HQ: West Midlands, UK
Founded: 2011, Funds raised: £2.5bn
# of eCommerce investments: 6
HQ: Oslo, Norway
Founded: 1996, Funds raised: €1bn+
# of eCommerce investments: 13
CONFIDENTIAL
9
Acquirer Targets
Acquired in: Dec’16
Implied EV: $297.9m
Acquired in: May’15
Implied EV: $687.3m
HQ: London, UK
Founded: 2001, Status: Public
HQ: Unterföhring, Germany
Founded:, Status: Private
Acquired in: May’16
Implied EV: $89.6m
Acquired in: Oct’15
Implied EV: $267.0m
HQ: London, UK
Founded: 1984, Status: Public
Acquired in: Jan’15
Implied EV: $53.1m
Acquired in: Jan’16
Implied EV: $20.9m
HQ: Cologne, Germany
Founded: 1990, Status: Public
Acquired in: Mar’16
Implied EV: $15.7m
Acquired in: Jun’15
Implied EV: $17.6m
HQ: Berlin, Germany
Founded: 2001, Status: Public
Acquired in: Dec’16
Implied EV: $449.1m
Acquired in: Sep’15
Implied EV: $14.9m
HQ: La Plaine Saint Denis, France
Founded: 2001, Status: Private
Acquired in: Apr’17
Implied EV: NA
Acquired in: Apr’16
Implied EV: NA
Active strategic investors in European eCommerce (1 of 2)
Acquired in: Nov’16
Implied EV: NA
Acquired in: Aug’14
Implied EV: $237.8
HQ: Brande, Denmark
Founded: 1975, Status: Private
Acquired in: Nov’16
Implied EV: NA
Acquired in: Apr’16
Implied EV: NA
Acquired in: Aug’16
Implied EV: NA
HQ: Venlo, the Netherlands
Founded: 2001, Status: Public
Acquired in: Oct’16
Implied EV: $3.3bn
Acquired in: Oct’16
Implied EV: $3.3bn
(Combined with Allegro)
HQ: London, UK
Founded: 2016, Status: Public
Acquired in: Dec‘17
Implied EV: $219.0m
Acquired in: Aug‘16
Implied EV: $225.0m
CONFIDENTIAL
10
Acquirer Targets
Source: Crunchbase, CapitalIQ
HQ: Saint-Denis, France
Founded: 1993, Status: Private
Acquired in: Oct’16
Implied EV: €28.0m
HQ: Charenton-le-Pont, France
Founded: 1849, Status: Public
Acquired in: Aug’16
Implied EV: NA
HQ: Toulouse, France
Founded: 2001, Status: Private
Acquired in: Feb’16
Implied EV: NA
HQ: Swansea, UK
Founded: 2013, Status: Private
Acquired in: Mar’16
Implied EV: NA
HQ: Berlin, Germany
Founded:2011, Status: Private
Acquired in: Feb’16
Implied EV: NA
Active strategic investors in European eCommerce (2 of 2)
HQ: Bucharest, Romania
Founded: 2014, Status: Private
Acquired in: Oct’16
Implied EV: NA
HQ: West Midlands, UK
Founded: 1962, Status: Public
Acquired in: Apr’14
Implied EV: NA
HQ: Venlo, the Netherlands
Founded: 2001, Status: Public
Acquired in: Sep‘17
Implied EV: €126.0m
HQ: Berlin, Germany
Founded:2009, Status: Private
Acquired in: Dec’16
Implied EV: NA
Acquired in: Nov’15
Implied EV: NA
HQ: Sliema, Malta
Founded: 2008, Status: Public
Acquired in: Nov’17
Implied EV: $16.6m
Acquired in: Dec’16
Implied EV: $11.3m
HQ: Chiasso, Switzerland
Founded: 2004, Status: Public
Acquired in: Dec’17
Implied EV: $14.3m
Acquired in: Sep’16
Implied EV: NA
CONFIDENTIAL
Index Ventures
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 1996 Status: Private
Employees: 11-50 HQ: London, UK
Company Overview: Index Ventures is a multi-stage international
venture capital firm specialising in the fintech sector. It backs the
best and most ambitious entrepreneurs
The firm seeks to take a minority stake, have a board seat, and does
not seek control its portfolio companies through ownership. It also
invests into rounds for companies already in its portfolio but still
young. It also has an office in San Francisco, Jersey and Geneva
The company has invested in 160 companies across 24 countries.
The firm can co-invest with local venture capitalists outside of
Europe. It may also invest $1-$2m in very-early stages. The firm
seeks to invest between $5-$20m in a company over the life of an
investment.
Target Geographies Global
Target Sectors Fintech, IT, life sciences, healthcare,
education; commerce; marketplace;
financial services and others
Fund Index Ventures I, II, III, IV, V, VI, VII; Index
Life VI, Index Ventures Life VII (Jersey) LP;
Index Seed; Index Ventures Growth I, II and
III; Index Ventures V Parallel Entrepreneur
Fund (Jersey)
Company Stages Incubation to late stage
Investment Size $0.05-$72.6m
AUM $5.8bn
Source: Company website, CapIQ, LinkedIn
Gloria
Baeuerlein
Venture Partner
§ Baeuerlein focuses on growth
stage investments across all
sectors in Europe and Australia
§ Previously she worked at
Technology Crossover Ventures
Guzman Diaz
Partner
§ Diaz focuses on focuses on
both early and growth stage
deals within the SaaS,
marketplaces and consumer
mobile app sectors
Jan Hammer
Principal
§ Hammer focuses on financial
and information/data services
§ Previously he worked at
General Atlantic in London
11
CONFIDENTIAL
Rocket Internet
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2007 Status: Public (XTRA: RKET)
Employees: 101-250 HQ: Berlin, Germany
Company Overview: Rocket Internet incubates and invests in
technology companies with proven business models. It offers deep
operational support to entrepreneurs and help them build market-
leading companies.
The company leverage proprietary processes to build market-leading
companies. Its active portfolio spans more than 100 companies on
six continents. The company’s key shareholders are Global
Founders, United Internet, Baillie Gifford & Co. and others. The
company focuses on proven online business models that satisfy
basic consumer requirements across four sectors: e-Commerce,
marketplaces, financial technology and travel. The firm's target
regions include Europe, Africa and Middle East, Russia and CIS,
Asia and Pacific (excluding China), Latin America.
Target Geographies Global
Target Sectors Technology and Internet-based companies
with a focus on financial technology,
software, food and groceries
Fashion which includes emerging markets
online fashion, general merchandise which
includes emerging markets online
Fund Rocket Emerging Markets Internet Fund and
Rocket Internet Capital Partners
Company Stages Incubation to late stage
Investment Size Invest up to $50m
AUM $1.9bn
Source: Company website, CapIQ, LinkedIn
Oliver Samwer
Co-founder and
CEO
§ Samwer has previously made
several investments including
Facebook, LinkedIn, Groupon,
Zalando, Funding Circle,
Lazada
Peter Kimpel
CFO
§ Kimpel previously served as
Partner at Goldman Sachs
International London
§ Prior, he was Managing Director
at Goldman Sachs
Alexander
Kudlich
Group Managing
Director
§ Kudlich is responsible for
operations, product
development, technology and
resources
12
CONFIDENTIAL
Accel Partners
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 1983 Status: Private
Employees: 101-250 HQ: Palo Alto, CA
Company Overview: Accel is a early and growth-stage venture
capital firm that backs entrepreneurs who have what it takes to build
a world-class, category-defining business
It has offices Bay Area, New York, London and Banglore. It seeks to
take minority stake in portfolio companies. It prefers to invest globally
with a focus on Europe, including Finland, Germany, Ireland,
Switzerland, & UK, Asia with a focus on China, India, & Israel, and
the US. Also seeks to invest in Brazil and Latin America.
In 2016, the company raised $500m through Accel London V, a fund
that focused on Series A and B investments in Europe and Israel. It
aimed to invest in start-ups varying from marketplaces to fintech
start-ups and enterprise software solutions.
Target Geographies Global
Target Sectors Enterprise & SaaS, Cloud & IT, Internet &
consumer, services and healthcare
Fund Accel India I, II, III & IV; Accel Partners III,
IV, V, VI, VII, VIII, IX & X; Accel London II, III
& IV; Accel Big Data Fund, Big Data Fund 2;
Accel Telecom, Accel Europe Fund, Accel
Capital, Accel Kelretsu and others
Company Stages Incubation to late stage
Investment Size Invest up to $50m
AUM $10.01B
Source: Company website, CapIQ, LinkedIn
Nir Blumberger
Venture Partner
§ Blumberger previously served
as corporate development
executive at Facebook.
§ Prior, he worked with McKinsey
& Company
Philippe Botteri
Partner
§ Botteri previously worked for
SaaS and Ad Tech investments
§ He focuses on SaaS, enterprise
and marketplace businesses
Andrei
Brasoveanu
Principal
§ Brasoveanu focuses on
software, data and fintech
businesses
§ Previously he worked with
Foundation Capital and KCG
13
CONFIDENTIAL
Balderton Capital
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2000 Status: Private
Employees: 11-50 HQ: London, UK
Company Overview: Balderton Capital is a venture capital firm
specializing in early stages and late venture investments of a
company and start-ups in the Fintech sector. The firm seeks to make
growth capital investments. It does not invest in life sciences and
cleantech sectors.
It considers investments between $3-5m in start-ups. The firm
prefers a board seat and a minority stake in its portfolio companies.
It continues to support its investments throughout its growth phases
till maturity.
It primarily invests in European companies with a focus on France,
Spain, and Portugal. However, the firm is opportunistic about
investing outside Europe.
Target Geographies Europe
Target Sectors Technology companies: consumer,
healthcare, mobile and software
Fund Balderton Capital I ($500.0m); Balderton
Capital II ($375.0m), Balderton Capital III
($550m), Balderton Capital IV ($500.0m),
Balderton Capital V ($305.0m), Balderton
Capital VI ($375.0m)
Company Stages Early stage mainly Series A
Investment Size $1-20m
AUM $2.6bn
Source: Company website, CapIQ, LinkedIn
Tim Bunting
General Partner
§ Bunting previously served as
Partner of Goldman Sachs. He
held held various roles including
Global Head of Equity Capital
Markets and Vice-Chairman of
Goldman Sachs International
Suranga
Chandratillake
General Partner
§ Chandratillake previously
founded blinkx in 2004
§ Prior, he served at Autonomy
corp.
Nicolas Debock
Principal
§ Debock focuses on France,
Spain, and Portugal; and
specialises in Fintech, SaaS,
and C2C marketplaces
14
CONFIDENTIAL
Point Nine Capital
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2011 Status: Private
Employees: 11-50 HQ: Berlin, Germany
Company Overview: Point Nine Capital is an early-stage venture
capital firm primarily focused on SaaS and online marketplaces.
It can invest upto €3 million over the lifetime of its holding. The firm
co-invests with business angels and venture capital firms. The
company invests across 16 countries in the World
It also focuses on themes such as SaaS, internationalization,
marketplaces or tech. The company invest based on criteria related
to the product, the market size and the market segment, the
business model, the company’s early traction and team. It is also
attracted to original, innovative uses of web technology – but also to
online business models. Point Nine mainly invests in “0.9 stage” of a
company.
Target Geographies North America and Europe
Target Sectors SaaS, mobile and online marketplaces
Fund Point Nine Capital I ($7.2m)
Point Nine Capital II ($47.1m)
Point Nine Capital III ($60.0m)
Point Nine Capital IV ($84.6m)
Company Stages Early stage
Investment Size €0.1-1.5m
AUM ~$200.0m
Source: Company website, CapIQ, LinkedIn
Pawel
Chudzinski
Co-founder and
Partner
§ Chundzinski previously co-
founded and served as a
Partner at Team Europe
§ Prior he served as an
investment banker at Greenhill
& Co.
Christoph Janz
Co-founder and
Partner
§ Janz previously co-founded two
Internet start-ups: DealPilot.com
and Pageflakes
Rodrigo
Martinez
Partner
§ Martinez previously served as
Summer Associate at Index
Ventures and as a Senior
Strategy Consultant at PwC
15
CONFIDENTIAL
Global Founders Capital
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2006 Status: Private
Employees: 11-50 HQ: Luxembourg City, Luxembourg
Company Overview: GFC is a globally oriented, stage agnostic
venture capital firm that empowers gifted entrepreneurs world-wide
It operates as a subsidiary of Rocket Internet AG. The firm focuses
on investing in the equity of young technology companies. It prefers
to invest in internet, software, e-commerce and wireless projects.
The company focuses on Southeast Asia, Middle East, North Africa,
Vietnam, Colombia, Europe, the United States, and China. The firm
invests between €0.1-€1.0m during the seed stage, €1.0-€3.0m
during the early stage, and €3.0-€8.0m during the growth stage.
It prefers to be the lead investor and have a board seat in its portfolio
companies.
Target Geographies Global
Target Sectors Fintech
Fund Global Founders Capital Fund I (€500m)
Global Founders Capital Fund II ($1bn)
Company Stages Start stage to late stage
Investment Size €0.01 - €10m
AUM $1.6bn
Source: Company website, CapIQ, LinkedIn
Marc Samwer
Partner
§ Samwer previously founded
Jamba! AG
§ Prior, he served as Managing
Director of eBay.He also
founded Alando.de
Daniel Jones
Partner
§ Jones is an Investor
Matchmade, OpenRent,
Instacarro.com and others
§ Previously, he served at Fidelity
Ludwig
Ensthaler
Partner
§ Ensthaler currently serves as
Investor at Slack, SpotHero,
HomeToGo, Capsule, Away,
SidelineSwap, Suiteness, and
ReachHero
16
CONFIDENTIAL
HV Holtzbrinck Ventures
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2000 Status: Private
Employees: 11-50 HQ: Munich, Germany
Company Overview: HV Holtzbrinck Ventures is an independent
European early stage venture funds
The firm prefers to be a lead investor but can also co-investor in its
portfolio companies. It exits its investments between 3-7 years
through an IPO or acquisition. The firm prefers to take a minority
stake. It has 2 offices across Germany.
It has invested in over 160 companies. In 2000, the company was
established as a corporate venture arm of the Holtzbrinck Publishing
Group. In 2010 HV Holtzbrinck Ventures became an independent
venture firm, raising funds from a strong network of international
institutional investors. It seeks to invest in Europe with a focus on
Germany, Austria, and Switzerland
Target Geographies Europe
Target Sectors Consumer, education, enterprise, fintech,
healthcare, mobility and retail
Fund HV Holtzbrinck Ventures Fund IV ($329.8m)
HV Holtzbrinck Ventures Fund V ($197.6m)
HV Holtzbrinck Ventures Fund VI ($321.8m)
HV Holtzbrinck Ventures Fund VII ($375m)
Company Stages Early stage
Investment Size Initial investment between $0.5 - $2.7m
Can grow up to a total investment of $50m
over several rounds and stages of maturity
AUM €1.0bn+
Source: Company website, CapIQ, LinkedIn
Nawid Ali-
Abbassi
Principal
§ Abbassi joined the company in
2016
§ Started his career as brand
builder at Proctor & Gamble
Christoph Jung
Partner
§ Jung previously served for 2
years at Deutsche Bank
§ He played a leading role in the
setup and financing of Ottonova
David Kuczek
General Partner
§ Kuczek joined the company in
2006
§ Previously, he worked on e-
learning implementation project
at the Sloan School of
Management
17
CONFIDENTIAL
Bpifrance Investissement
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 1988 Status: Private
Employees: 1,000-5,000 HQ: Paris, France
Company Overview: Bpifrance Investissement is a private equity
and venture capital firm specializing in fund of funds and direct
investments.
It usually takes a minority stake in the companies and the funds in
which it invests. The company operates as a subsidiary of Bpifrance
Participations SA. Within growth capital it seeks to invest greater
than €1.5m. The firm invest in companies headquartered in France
with revenues starting at €5.0m. Its venture capital investments
range between €1.5-10.0m, which it invests in small and medium-
sized companies. For fund investments, the firm invests between
€3.0-60.0m. As of June 2017, the company has AUM of €24.7bn out
of which 59% was invested in mid & large cap; 29% in funds of funds
and remaining in SMEs & venture
Target Geographies France, Germany, Switzerland, Turkey,
Morocco, Australia, Japan, South Korea,
New Zealand, Mexico, Canada, and the US
Target Sectors Industry, real estate, construction, business
services, IT, transport and others
Fund Avenir Entreprises 1 & 2; AIRFI; Averroès
Finance; Averroès Finance II, III; Avenir
Entreprises Développement; & others
Company Stages Start stage to mature stage
Investment Size €0.4-10.0m in growth capital and leveraged
buyout transactions
AUM €24.7bn
Source: Company website, CapIQ, LinkedIn
Nicolas
Dufourcq
Executive
Director
§ Dufourcq serves as the CEO at
Bpifrance Financement and
Managing Director at BPI
France
Pascal Lagarde
Managing
Director & CEO
§ Lagarde also serves as
Executive Director in charge of
Strategy, Research and
Development at Bpifrance
Sébastien
Moynot
Investment
Director
§ Moynot serves as Investment
Director of Bpifrance
Participations
§ Previously, he worked at
Agence des participations de
l’Etat
18
CONFIDENTIAL
Northzone Ventures
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 1996 Status: Private
Employees: 11-50 HQ: Oslo, Norway
Company Overview: Northzone Ventures is a private equity and
venture capital firm specializing in investments in growth capital in
the Fintech sector. It is a technology investment partnership
The company has four offices across London, Stockholm, New York
and Norway. It has made over 120 investments till date and 9 IPOs
through 8 funds.
It usually takes a minority stake in its portfolio companies. The firm
prefers to take between three and six investments per person.
Northzone prefers to co-invest with venture capital investors or
strategic partners during early stages of a company life cycle. It
seeks to take Chairman of the Board position in its portfolio
companies during the first 6 to 12 months of investment.
Target Geographies US, Northern Europe, Western Europe and
Nordic countries
Target Sectors AI, communication & infrastructure, e-
commerce, ed-tech, enterprise platforms,
fintech, gaming, hardware & semiconductors
and media
Fund Nothzone I, Northzone II, Northzone III,
Northzone IV, Northzone V, Northzone VI,
Northzone VII, Nothzone VIII
Company Stages Seed stage to late stage
Investment Size $1.0-19.0m
AUM €1.0bn+
Source: Company website, CapIQ, LinkedIn
Jessica Schultz
Partner
§ Schultz focuses on e-commerce
and consumer internet
§ Previously, she co-founded
HelloFresh
Jeppe Zink
Partner
§ Zink focus on mobile, fintech,
SaaS and marketplaces
§ He has also invested in
companies such as Space Ape
Games, Sticky, and others
Michiel Kotting
Partner
§ Kotting areas of interest are
mobile, marketplaces, fintech,
AI and data analytics
§ Previously he served at Accel
London
19
CONFIDENTIAL
DN Capital
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2000 Status: Private
Employees: 11-50 HQ: London, UK
Company Overview: DN Capital is a global early stage and growth
capital investor. It offers financial support for the company as it finds
product-market fit, expands internationally, and becomes a global
leader.
It seeks to invest in companies primarily based in Europe with a
focus on Northern Europe, Scandinavia, UK, Germany, France, and
Nordics. It also invests in North America with a focus on Silicon
Valley. It has made 59 investments so far across 9 countries.
It also seeks to make co-investments. The firm prefers to take a
minority stake or joint control and a board seat in its portfolio
companies. The company has additional offices in Menlo Park,
California and Berlin, Germany.
Target Geographies Globally
Target Sectors Market places, e-commerce, software,
mobile apps and digital media
Fund Global Venture Capital I ($61.0m)
Global Venture Capital II ($73.8m)
Global Venture Capital III LP ($200.0m)
DN Capital - Global Venture Capital IV
($161.0m)
Company Stages seed stage, Series A and Series B rounds
Investment Size €0.1-€20.0m per company
can invest up to €15.0m in syndication
AUM NA
Source: Company website, CapIQ, LinkedIn
Nenad Marovac
Co-founder &
CEO
§ Marovac oversees the global
operations with day to day
responsibility for operations in
the UK and Germany
Steve
Schlenker
Co-founder &
Managing
Partner
§ Schlenker has investment
experience in software and
software related businesses
§ Previously he served at SUN
Capital Partners
Thomas
Rubens
Partner
§ Rubens focuses on
marketplaces, ecommerce and
software
§ Previously he served at
Barclays Capital
20
CONFIDENTIAL
Business Growth Fund
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2011 Status: Private
Employees: 150+ HQ: West Midlands, UK
Company Overview: BGF is the most active and influential investor
in small and mid-sized businesses in the UK. It has backed 200
companies and has invested £1.4bn. The company has invested
73% outside London and South East. BGF has 11 offices and has
offered £330m as follow-on
The company funds different growth strategies including acquisitions,
R&D, sales & marketing, rollouts, exporting and fixed assets. The
firm seeks to invest between £1.0-£10.0m in companies with sales
between £5.0-£100.0m. It typically acquires a majority or minority
stakes of between 10-40% in companies and prefers to take a board
seat. The firm seeks to co-invest alongside other investors. The firm
seeks to exit its investments in around 10 years, wherein typically all
shareholders exit together.
Target Geographies Midlands, UK with a focus on North of
England, North East & Cambria, North
West, London, South East, South West
England, Hampshire, Berkshire, Wiltshire,
the Thames Valley, South and North Wales,
the Yorkshire & Humber, & others
Target Sectors technology, hospitality, healthcare,
manufacturing, retail and others
Fund BGF Ventures, BGF Growth, BGF Quoted
Company Stages Growth
Investment Size £1.0-£10.0m
AUM £2.5bn
Source: Company website, CapIQ, LinkedIn
Aaron Baker
Investor
§ Baker previously served as
Associate Director in the
Structured Finance team at
RBS
Alex Garfitt
Investor
§ Garfitt has over 15 years of
experience and joined the
company in 2012
§ Previously he served at KPMG
Alex Snodgrass
Investor
§ Snodgrass joined the company
in 2016
§ He has more than 10 years of
experience and previously
served at Lloyds Development
Capital
21
CONFIDENTIAL
Frog Capital
Fund Overview Selected investors
Key Facts Portfolio Companies
Founded: 2008 Status: Private
Employees: 11-50 HQ: London, UK
Company Overview: Frog Capital is a private equity and venture
capital firm specializing in direct and secondary investments.
It seeks to invest in companies generating revenue between €3m-
€30m. It also makes minority and majority purchases. Its strategy is
to invest in companies which are in scale-up phase and to empower
technology CEOs.
The portfolio witnesses approx. 40% revenue growth per annum.
Frog’s experienced team has invested in over 100 companies, and in
the last five years has exited companies with a total transaction
value over €1 billion. By applying industry knowledge, a network of
relationships and operating expertise, Frog actively supports
exceptional company growth and builds shareholder value.
Target Geographies Europe
Target Sectors Consumer, financial and businesses
services: cleantech, fintech, healthtech, e-
commerce, information technology, edtech,
proptech, resource efficiency, software
company, and media sectors
Company Stages Mid Venture, Late Venture, Middle Market,
Turnaround
Investment Size €5m-€20m
AUM NA
Source: Company website, CapIQ, LinkedIn
Mike Reid
Managing
Partner
§ Reid previously served for 12
years as Director at 3i investing
in a range of technology
businesses
§ He started his career at British
Gas
Steven Dunne
Partner & CFO
§ Dunne previously served 4
years at Syscap
§ Prior, he served as as a
Portfolio Director at Livingbridge
Joe Krancki
Partner
§ Krancki previously served at
Jefferies’ Technology
Investment Banking and EY’s
Consulting team
22
CONFIDENTIAL
23
Selected leading marketplace and ecommerce focused financial and
corporate venture investors
US
Stage
agnostic
Buyout /
Alternate
Early
stage
Late
stage
Corp.
VC
International
CONFIDENTIAL
ComCap’s perspectives on leading European eCommerce
investors is shared with 250+ financial and 100+ strategic
investors
§ Thank you for reading our research on trends in European eCommerce investors
§ ComCap’s perspectives on various industries, including European eCommerce investors, are being shared with our
large network of strategic and financial investors globally
§ This facilitates a better understanding of sweet spots for these investors; and ultimately helps to better position a
mandated client with selected players
§ Unique disruptors are gaining additional global coverage via ComCap’s reach – please contact Aron Bohlig
(aron@comcapllc.com) or Carlos Gonzalez (carlos@comcapllc.com) for inclusion or for comment
24

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Leading European eCommerce Investors

  • 2. CONFIDENTIAL § In the following slides, we have synthesized our views on key European eCommerce investors § ComCap is a premier boutique investment bank focused on the intersection of commerce and capital, with key focus on B2B SaaS, B2C ecommerce (DNVBs, beauty, health, and wellness), B2B services for retail technologies (IT and marketing services, in-store, fulfillment, logistics, call center, analytics, personalization), payments, mobile commerce and marketplaces § Headquartered in San Francisco with an office in Singapore, our firm works with mid-cap public companies on buyside initiatives and public and private growth companies on financing and strategic M&A § In addition to being the only boutique focused on disruptive commerce models, we differentiate by: ‒ Bringing bulge bracket techniques to emerging models; ‒ A strong and uncommon buyside/strategy practice; ‒ Deep understanding of industry drivers and synergy analyses; ‒ Deep relationships across the sector; and ‒ Worldwide coverage with closed transactions in the United States, Japan, China, the ASEAN region, Western and Eastern Europe and Latin America § If you'd like to connect with us over the phone and / or meet in person to be included in this report or to discuss your strategic initiatives, please contact us: We are pleased to present our 2018 European eCommerce investors overview Aron Bohlig Managing Partner M: +1 415-235-8270 E: aron@comcapllc.com Steve Terry Managing Director M: +1 415-971-3794 E: steve@comcapllc.com Collin Rice Associate M: 612-578-7512 E: collin@comcapllc.com Fermin Caro Director M: +1 650-743-7825 E: fermin@comcapllc.com Chris Nealey Analyst M: 949-887-3846 E: chrisn@comcapllc.com Swetha Vijay Director M: +65 9326-4726 E: swetha@comcapllc.com 2 Carlos Gonzalez Director M: +7 915-413-1911 E: carlos@comcapllc.com
  • 3. CONFIDENTIAL $672.0 $340.6 $99.4 $89.6 $61.8 $42.6 $38.9 $26.8 $19.5 $19.0 $18.9 $15.9 $14.0 $13.4 $10.5 $9.6 $9.4 $9.4 $8.5 $6.9 $5.7 $5.0 $3.2 C hina U S U K Japan G erm any FranceSouth Korea C anada Brazil Australia R ussia Spain India Italy ASEAN 6 N orw ayN etherlands Sw eden D enm ark Finland M exico Argentina Indonesia Retail Ecommerce Sales Worldwide – 2015 (In $B) 3 ComCap – active in 13 countries, including 11 of the top 22 global ecommerce markets Source: eMarketer December 2015 M&A Strategy Financing B2C Services SaaS Fintech
  • 4. CONFIDENTIAL 4 European eCommerce received €571m in investment in 2016 § While FinTech dominated European investment, eCommerce placed second in amount invested § eCommerce remained an attractive sector for investors, despite increasing pressure from marketplaces due to their lack of invetory € 3,500 € 550 € 836 € 1,407 € 2,353 € 2,737 € 2,977 € 3,144 € 3,232 € 3,305 € 286 € 571 € 498 € 448 € 384 € 240 € 167 € 88 € 73 € 196 € - € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 € 3,500 € 4,000 Total Deals FinTech eCommerce Travel Marketplaces* Food Content / Digital Media HR AdTech eHealth Other 2016 Value of European Internet Investments above €10m by Sub-sector (€ millions) € 830 B2B B2C Note: * If a marketplace is considered to be vertical-specific, it has been categorised within that vertical Source: Go4Venture Volume: 130 16 / 43 10 11 17 6 8 10 8 5 12
  • 5. CONFIDENTIAL 5 Largest European eCommerce funding rounds since 2016 (1 of 2) German companies have become the main recipients of growth investment InvestorsCompany Country Description Round Details Source: Press releases, Go4Venture, Crunchbase Online fashion marketplace with over 700 boutiques and brands from around the world June 2017 Late Stage: $397m JD.com Online supermarket for groceries at the lowest price with free delivery service Mar 2017 Series B: $108.6m NPM Capital, De Hoge Dennen Capital, Finci, Hoyberg Online retailer of own brand and third party lighting products Mar 2017 Late Stage: €66.0m 3i Group, Individual Investor(s) A food subscription company delivering pre-portioned ingredients to homes, enabling people to quickly cook meals Dec 2016 Late Stage: $88.8m Baillie Gifford, Undisclosed Investor(s) Online fashion retailer for emerging markets Apr 2016 Series C: €300.0m Access Industries, Investment AB Kinnevik, Rocket Internet Online fashion marketplace with over 700 boutiques and brands from around the world May 2016 Late Stage: €97.3m Eurazeo, IDG Capital Partners, Temasek, Vitruvian Partners Digital-first sunglasses company Oct 2016 Late Stage: €50.0m Individual Investor(s) Manufacturer and online seller of prescription eyewear Jul 2016 Late Stage: $49.8m Technology Crossover Ventures Mobile commerce platform for digital subscription services Feb 2017 Series A: $26.5m European Investment Bank
  • 6. CONFIDENTIAL 6 Largest European eCommerce funding rounds since 2016 (2 of 2) Germany companies have become the main recipients of growth investment InvestorsCompany Country Description Round Details Source: Press releases, Go4Venture, Crunchbase Online-only memory foam mattress retailer Jul 2016 Series B: €8.2m Channel 4, DN Capital, Octopus Ventures Online marketplace for curated art Jun 2016 Late Stage: €14.0m Redalpine, Highland Europe, High-Tech Gruenderfonds, Vorwerk Ventures Mobile app for making payments to restaurants for food delivery and takeouts Apr 2016 Series B: €14.0m EQT Partners, Individual Investor(s) Online retailer of men's apparel and personal shopping services Aug 2016 Late Stage: $22.0m Highland Europe, Holtzbrinck Ventures, Mangrove Capital, Northzone, Octopus Ventures, U-Start Online retailer of customisable furniture Mar 2017 Series A: $10.6m Global Founders Capital, TriPos, Individual Investor(s) Online fashion retail business Jan 2017 Series A: €14.0m eEquity, Northzone Online store analytics solutions Dec 2016 Late Stage: $9.9m Draper Esprit Operator of online ecommerce platforms selling premium pet food and accessories May 2017 Series B: $11.2m Heliad Equity Partners, Mountain Partners, Reimann Investors, Venture Stars
  • 7. CONFIDENTIAL European eCommerce M&A activity eCommerce continues to experience M&A activity Company DateIndustry Acquirers ValuationSellers eCommerce store analytics solutions NA Ascential $220.0m Dec 2017Clavis Technology Online hotel booking platform iAlbatros Group SA Sodexo Mobility and Expense Limited $47.5m Mar 2017iAlbatros Poland S.A Online travel package booking portals ProSiebenSat.1 Media SE lastminute.com N.V. $14.3m Dec 2017Comvel GmbH Offers online retailers payment options Wonga Group Limited Klarna Bank AB $75.0m Feb 2017Billpay GmbH Source: Press releases, CapitalIQ 7 Retails toys online Qliro Group AB Babyshop Sthlm Holding AB $14.7m EV / LTM Revenue: 0.3x Apr 2017Lekmer AB An online platform that enables users to swap their homes MMC Enterprise Capital Fund; MMC London Fund & MMC Ventures RCI Affiliates $47.5m Jul 2017 The Social Travel Club Limited An online travel agency for flights ProSiebenSat.1 Media SE CVC European Equity Partners $565.0m EV / LTM EBITDA: 14.0x Jun 2017eTRAVELi Holding AB Online food ordering marketplace Falcon Edge Capital, Goldman Sachs Asset Management, Insight Venture Partners, Phenomen Ventures; Rocket Internet Delivery Hero AG $426.0m Dec 2016Foodpanda GmbH Online video advertising platform NA RTL Group SA $141.0m (36.4% stake) Aug 2017SpotX
  • 8. CONFIDENTIAL 8 Active financial investors in European eCommerce Investor Representative InvestmentsFund Overview Note: *Has a office in Europe Source: CapitalIQ HQ: London, UK Founded: 2000, Funds raised: $2.6bn # of eCommerce investments: 18 HQ: Berlin, Germany Founded: 2007, Funds raised: $1.9bn # of eCommerce investments: 24 HQ: Palo Alto, CA* Founded: 1983, Funds raised: $10.1bn # of eCommerce investments: 21 HQ: Paris, France Founded: 1988, Funds raised: €24.7bn # of eCommerce investments: 14 HQ: Luxembourg City, Luxembourg Founded: 2006, Funds raised: $1.6bn # of eCommerce investments: 15 HQ: London, UK Founded: 1996, Funds raised: $5.8bn # of eCommerce investments: 36 HQ: Berlin, Germany Founded: 2011, Funds raised: $200.0m # of eCommerce investments: 16 HQ: Munich, Germany Founded: 2000, Funds raised: €1bn+ # of eCommerce investments: 15 HQ: London, UK Founded: 2000, Funds raised: NA # of eCommerce investments: 8 HQ: West Midlands, UK Founded: 2011, Funds raised: £2.5bn # of eCommerce investments: 6 HQ: Oslo, Norway Founded: 1996, Funds raised: €1bn+ # of eCommerce investments: 13
  • 9. CONFIDENTIAL 9 Acquirer Targets Acquired in: Dec’16 Implied EV: $297.9m Acquired in: May’15 Implied EV: $687.3m HQ: London, UK Founded: 2001, Status: Public HQ: Unterföhring, Germany Founded:, Status: Private Acquired in: May’16 Implied EV: $89.6m Acquired in: Oct’15 Implied EV: $267.0m HQ: London, UK Founded: 1984, Status: Public Acquired in: Jan’15 Implied EV: $53.1m Acquired in: Jan’16 Implied EV: $20.9m HQ: Cologne, Germany Founded: 1990, Status: Public Acquired in: Mar’16 Implied EV: $15.7m Acquired in: Jun’15 Implied EV: $17.6m HQ: Berlin, Germany Founded: 2001, Status: Public Acquired in: Dec’16 Implied EV: $449.1m Acquired in: Sep’15 Implied EV: $14.9m HQ: La Plaine Saint Denis, France Founded: 2001, Status: Private Acquired in: Apr’17 Implied EV: NA Acquired in: Apr’16 Implied EV: NA Active strategic investors in European eCommerce (1 of 2) Acquired in: Nov’16 Implied EV: NA Acquired in: Aug’14 Implied EV: $237.8 HQ: Brande, Denmark Founded: 1975, Status: Private Acquired in: Nov’16 Implied EV: NA Acquired in: Apr’16 Implied EV: NA Acquired in: Aug’16 Implied EV: NA HQ: Venlo, the Netherlands Founded: 2001, Status: Public Acquired in: Oct’16 Implied EV: $3.3bn Acquired in: Oct’16 Implied EV: $3.3bn (Combined with Allegro) HQ: London, UK Founded: 2016, Status: Public Acquired in: Dec‘17 Implied EV: $219.0m Acquired in: Aug‘16 Implied EV: $225.0m
  • 10. CONFIDENTIAL 10 Acquirer Targets Source: Crunchbase, CapitalIQ HQ: Saint-Denis, France Founded: 1993, Status: Private Acquired in: Oct’16 Implied EV: €28.0m HQ: Charenton-le-Pont, France Founded: 1849, Status: Public Acquired in: Aug’16 Implied EV: NA HQ: Toulouse, France Founded: 2001, Status: Private Acquired in: Feb’16 Implied EV: NA HQ: Swansea, UK Founded: 2013, Status: Private Acquired in: Mar’16 Implied EV: NA HQ: Berlin, Germany Founded:2011, Status: Private Acquired in: Feb’16 Implied EV: NA Active strategic investors in European eCommerce (2 of 2) HQ: Bucharest, Romania Founded: 2014, Status: Private Acquired in: Oct’16 Implied EV: NA HQ: West Midlands, UK Founded: 1962, Status: Public Acquired in: Apr’14 Implied EV: NA HQ: Venlo, the Netherlands Founded: 2001, Status: Public Acquired in: Sep‘17 Implied EV: €126.0m HQ: Berlin, Germany Founded:2009, Status: Private Acquired in: Dec’16 Implied EV: NA Acquired in: Nov’15 Implied EV: NA HQ: Sliema, Malta Founded: 2008, Status: Public Acquired in: Nov’17 Implied EV: $16.6m Acquired in: Dec’16 Implied EV: $11.3m HQ: Chiasso, Switzerland Founded: 2004, Status: Public Acquired in: Dec’17 Implied EV: $14.3m Acquired in: Sep’16 Implied EV: NA
  • 11. CONFIDENTIAL Index Ventures Fund Overview Selected investors Key Facts Portfolio Companies Founded: 1996 Status: Private Employees: 11-50 HQ: London, UK Company Overview: Index Ventures is a multi-stage international venture capital firm specialising in the fintech sector. It backs the best and most ambitious entrepreneurs The firm seeks to take a minority stake, have a board seat, and does not seek control its portfolio companies through ownership. It also invests into rounds for companies already in its portfolio but still young. It also has an office in San Francisco, Jersey and Geneva The company has invested in 160 companies across 24 countries. The firm can co-invest with local venture capitalists outside of Europe. It may also invest $1-$2m in very-early stages. The firm seeks to invest between $5-$20m in a company over the life of an investment. Target Geographies Global Target Sectors Fintech, IT, life sciences, healthcare, education; commerce; marketplace; financial services and others Fund Index Ventures I, II, III, IV, V, VI, VII; Index Life VI, Index Ventures Life VII (Jersey) LP; Index Seed; Index Ventures Growth I, II and III; Index Ventures V Parallel Entrepreneur Fund (Jersey) Company Stages Incubation to late stage Investment Size $0.05-$72.6m AUM $5.8bn Source: Company website, CapIQ, LinkedIn Gloria Baeuerlein Venture Partner § Baeuerlein focuses on growth stage investments across all sectors in Europe and Australia § Previously she worked at Technology Crossover Ventures Guzman Diaz Partner § Diaz focuses on focuses on both early and growth stage deals within the SaaS, marketplaces and consumer mobile app sectors Jan Hammer Principal § Hammer focuses on financial and information/data services § Previously he worked at General Atlantic in London 11
  • 12. CONFIDENTIAL Rocket Internet Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2007 Status: Public (XTRA: RKET) Employees: 101-250 HQ: Berlin, Germany Company Overview: Rocket Internet incubates and invests in technology companies with proven business models. It offers deep operational support to entrepreneurs and help them build market- leading companies. The company leverage proprietary processes to build market-leading companies. Its active portfolio spans more than 100 companies on six continents. The company’s key shareholders are Global Founders, United Internet, Baillie Gifford & Co. and others. The company focuses on proven online business models that satisfy basic consumer requirements across four sectors: e-Commerce, marketplaces, financial technology and travel. The firm's target regions include Europe, Africa and Middle East, Russia and CIS, Asia and Pacific (excluding China), Latin America. Target Geographies Global Target Sectors Technology and Internet-based companies with a focus on financial technology, software, food and groceries Fashion which includes emerging markets online fashion, general merchandise which includes emerging markets online Fund Rocket Emerging Markets Internet Fund and Rocket Internet Capital Partners Company Stages Incubation to late stage Investment Size Invest up to $50m AUM $1.9bn Source: Company website, CapIQ, LinkedIn Oliver Samwer Co-founder and CEO § Samwer has previously made several investments including Facebook, LinkedIn, Groupon, Zalando, Funding Circle, Lazada Peter Kimpel CFO § Kimpel previously served as Partner at Goldman Sachs International London § Prior, he was Managing Director at Goldman Sachs Alexander Kudlich Group Managing Director § Kudlich is responsible for operations, product development, technology and resources 12
  • 13. CONFIDENTIAL Accel Partners Fund Overview Selected investors Key Facts Portfolio Companies Founded: 1983 Status: Private Employees: 101-250 HQ: Palo Alto, CA Company Overview: Accel is a early and growth-stage venture capital firm that backs entrepreneurs who have what it takes to build a world-class, category-defining business It has offices Bay Area, New York, London and Banglore. It seeks to take minority stake in portfolio companies. It prefers to invest globally with a focus on Europe, including Finland, Germany, Ireland, Switzerland, & UK, Asia with a focus on China, India, & Israel, and the US. Also seeks to invest in Brazil and Latin America. In 2016, the company raised $500m through Accel London V, a fund that focused on Series A and B investments in Europe and Israel. It aimed to invest in start-ups varying from marketplaces to fintech start-ups and enterprise software solutions. Target Geographies Global Target Sectors Enterprise & SaaS, Cloud & IT, Internet & consumer, services and healthcare Fund Accel India I, II, III & IV; Accel Partners III, IV, V, VI, VII, VIII, IX & X; Accel London II, III & IV; Accel Big Data Fund, Big Data Fund 2; Accel Telecom, Accel Europe Fund, Accel Capital, Accel Kelretsu and others Company Stages Incubation to late stage Investment Size Invest up to $50m AUM $10.01B Source: Company website, CapIQ, LinkedIn Nir Blumberger Venture Partner § Blumberger previously served as corporate development executive at Facebook. § Prior, he worked with McKinsey & Company Philippe Botteri Partner § Botteri previously worked for SaaS and Ad Tech investments § He focuses on SaaS, enterprise and marketplace businesses Andrei Brasoveanu Principal § Brasoveanu focuses on software, data and fintech businesses § Previously he worked with Foundation Capital and KCG 13
  • 14. CONFIDENTIAL Balderton Capital Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2000 Status: Private Employees: 11-50 HQ: London, UK Company Overview: Balderton Capital is a venture capital firm specializing in early stages and late venture investments of a company and start-ups in the Fintech sector. The firm seeks to make growth capital investments. It does not invest in life sciences and cleantech sectors. It considers investments between $3-5m in start-ups. The firm prefers a board seat and a minority stake in its portfolio companies. It continues to support its investments throughout its growth phases till maturity. It primarily invests in European companies with a focus on France, Spain, and Portugal. However, the firm is opportunistic about investing outside Europe. Target Geographies Europe Target Sectors Technology companies: consumer, healthcare, mobile and software Fund Balderton Capital I ($500.0m); Balderton Capital II ($375.0m), Balderton Capital III ($550m), Balderton Capital IV ($500.0m), Balderton Capital V ($305.0m), Balderton Capital VI ($375.0m) Company Stages Early stage mainly Series A Investment Size $1-20m AUM $2.6bn Source: Company website, CapIQ, LinkedIn Tim Bunting General Partner § Bunting previously served as Partner of Goldman Sachs. He held held various roles including Global Head of Equity Capital Markets and Vice-Chairman of Goldman Sachs International Suranga Chandratillake General Partner § Chandratillake previously founded blinkx in 2004 § Prior, he served at Autonomy corp. Nicolas Debock Principal § Debock focuses on France, Spain, and Portugal; and specialises in Fintech, SaaS, and C2C marketplaces 14
  • 15. CONFIDENTIAL Point Nine Capital Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2011 Status: Private Employees: 11-50 HQ: Berlin, Germany Company Overview: Point Nine Capital is an early-stage venture capital firm primarily focused on SaaS and online marketplaces. It can invest upto €3 million over the lifetime of its holding. The firm co-invests with business angels and venture capital firms. The company invests across 16 countries in the World It also focuses on themes such as SaaS, internationalization, marketplaces or tech. The company invest based on criteria related to the product, the market size and the market segment, the business model, the company’s early traction and team. It is also attracted to original, innovative uses of web technology – but also to online business models. Point Nine mainly invests in “0.9 stage” of a company. Target Geographies North America and Europe Target Sectors SaaS, mobile and online marketplaces Fund Point Nine Capital I ($7.2m) Point Nine Capital II ($47.1m) Point Nine Capital III ($60.0m) Point Nine Capital IV ($84.6m) Company Stages Early stage Investment Size €0.1-1.5m AUM ~$200.0m Source: Company website, CapIQ, LinkedIn Pawel Chudzinski Co-founder and Partner § Chundzinski previously co- founded and served as a Partner at Team Europe § Prior he served as an investment banker at Greenhill & Co. Christoph Janz Co-founder and Partner § Janz previously co-founded two Internet start-ups: DealPilot.com and Pageflakes Rodrigo Martinez Partner § Martinez previously served as Summer Associate at Index Ventures and as a Senior Strategy Consultant at PwC 15
  • 16. CONFIDENTIAL Global Founders Capital Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2006 Status: Private Employees: 11-50 HQ: Luxembourg City, Luxembourg Company Overview: GFC is a globally oriented, stage agnostic venture capital firm that empowers gifted entrepreneurs world-wide It operates as a subsidiary of Rocket Internet AG. The firm focuses on investing in the equity of young technology companies. It prefers to invest in internet, software, e-commerce and wireless projects. The company focuses on Southeast Asia, Middle East, North Africa, Vietnam, Colombia, Europe, the United States, and China. The firm invests between €0.1-€1.0m during the seed stage, €1.0-€3.0m during the early stage, and €3.0-€8.0m during the growth stage. It prefers to be the lead investor and have a board seat in its portfolio companies. Target Geographies Global Target Sectors Fintech Fund Global Founders Capital Fund I (€500m) Global Founders Capital Fund II ($1bn) Company Stages Start stage to late stage Investment Size €0.01 - €10m AUM $1.6bn Source: Company website, CapIQ, LinkedIn Marc Samwer Partner § Samwer previously founded Jamba! AG § Prior, he served as Managing Director of eBay.He also founded Alando.de Daniel Jones Partner § Jones is an Investor Matchmade, OpenRent, Instacarro.com and others § Previously, he served at Fidelity Ludwig Ensthaler Partner § Ensthaler currently serves as Investor at Slack, SpotHero, HomeToGo, Capsule, Away, SidelineSwap, Suiteness, and ReachHero 16
  • 17. CONFIDENTIAL HV Holtzbrinck Ventures Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2000 Status: Private Employees: 11-50 HQ: Munich, Germany Company Overview: HV Holtzbrinck Ventures is an independent European early stage venture funds The firm prefers to be a lead investor but can also co-investor in its portfolio companies. It exits its investments between 3-7 years through an IPO or acquisition. The firm prefers to take a minority stake. It has 2 offices across Germany. It has invested in over 160 companies. In 2000, the company was established as a corporate venture arm of the Holtzbrinck Publishing Group. In 2010 HV Holtzbrinck Ventures became an independent venture firm, raising funds from a strong network of international institutional investors. It seeks to invest in Europe with a focus on Germany, Austria, and Switzerland Target Geographies Europe Target Sectors Consumer, education, enterprise, fintech, healthcare, mobility and retail Fund HV Holtzbrinck Ventures Fund IV ($329.8m) HV Holtzbrinck Ventures Fund V ($197.6m) HV Holtzbrinck Ventures Fund VI ($321.8m) HV Holtzbrinck Ventures Fund VII ($375m) Company Stages Early stage Investment Size Initial investment between $0.5 - $2.7m Can grow up to a total investment of $50m over several rounds and stages of maturity AUM €1.0bn+ Source: Company website, CapIQ, LinkedIn Nawid Ali- Abbassi Principal § Abbassi joined the company in 2016 § Started his career as brand builder at Proctor & Gamble Christoph Jung Partner § Jung previously served for 2 years at Deutsche Bank § He played a leading role in the setup and financing of Ottonova David Kuczek General Partner § Kuczek joined the company in 2006 § Previously, he worked on e- learning implementation project at the Sloan School of Management 17
  • 18. CONFIDENTIAL Bpifrance Investissement Fund Overview Selected investors Key Facts Portfolio Companies Founded: 1988 Status: Private Employees: 1,000-5,000 HQ: Paris, France Company Overview: Bpifrance Investissement is a private equity and venture capital firm specializing in fund of funds and direct investments. It usually takes a minority stake in the companies and the funds in which it invests. The company operates as a subsidiary of Bpifrance Participations SA. Within growth capital it seeks to invest greater than €1.5m. The firm invest in companies headquartered in France with revenues starting at €5.0m. Its venture capital investments range between €1.5-10.0m, which it invests in small and medium- sized companies. For fund investments, the firm invests between €3.0-60.0m. As of June 2017, the company has AUM of €24.7bn out of which 59% was invested in mid & large cap; 29% in funds of funds and remaining in SMEs & venture Target Geographies France, Germany, Switzerland, Turkey, Morocco, Australia, Japan, South Korea, New Zealand, Mexico, Canada, and the US Target Sectors Industry, real estate, construction, business services, IT, transport and others Fund Avenir Entreprises 1 & 2; AIRFI; Averroès Finance; Averroès Finance II, III; Avenir Entreprises Développement; & others Company Stages Start stage to mature stage Investment Size €0.4-10.0m in growth capital and leveraged buyout transactions AUM €24.7bn Source: Company website, CapIQ, LinkedIn Nicolas Dufourcq Executive Director § Dufourcq serves as the CEO at Bpifrance Financement and Managing Director at BPI France Pascal Lagarde Managing Director & CEO § Lagarde also serves as Executive Director in charge of Strategy, Research and Development at Bpifrance Sébastien Moynot Investment Director § Moynot serves as Investment Director of Bpifrance Participations § Previously, he worked at Agence des participations de l’Etat 18
  • 19. CONFIDENTIAL Northzone Ventures Fund Overview Selected investors Key Facts Portfolio Companies Founded: 1996 Status: Private Employees: 11-50 HQ: Oslo, Norway Company Overview: Northzone Ventures is a private equity and venture capital firm specializing in investments in growth capital in the Fintech sector. It is a technology investment partnership The company has four offices across London, Stockholm, New York and Norway. It has made over 120 investments till date and 9 IPOs through 8 funds. It usually takes a minority stake in its portfolio companies. The firm prefers to take between three and six investments per person. Northzone prefers to co-invest with venture capital investors or strategic partners during early stages of a company life cycle. It seeks to take Chairman of the Board position in its portfolio companies during the first 6 to 12 months of investment. Target Geographies US, Northern Europe, Western Europe and Nordic countries Target Sectors AI, communication & infrastructure, e- commerce, ed-tech, enterprise platforms, fintech, gaming, hardware & semiconductors and media Fund Nothzone I, Northzone II, Northzone III, Northzone IV, Northzone V, Northzone VI, Northzone VII, Nothzone VIII Company Stages Seed stage to late stage Investment Size $1.0-19.0m AUM €1.0bn+ Source: Company website, CapIQ, LinkedIn Jessica Schultz Partner § Schultz focuses on e-commerce and consumer internet § Previously, she co-founded HelloFresh Jeppe Zink Partner § Zink focus on mobile, fintech, SaaS and marketplaces § He has also invested in companies such as Space Ape Games, Sticky, and others Michiel Kotting Partner § Kotting areas of interest are mobile, marketplaces, fintech, AI and data analytics § Previously he served at Accel London 19
  • 20. CONFIDENTIAL DN Capital Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2000 Status: Private Employees: 11-50 HQ: London, UK Company Overview: DN Capital is a global early stage and growth capital investor. It offers financial support for the company as it finds product-market fit, expands internationally, and becomes a global leader. It seeks to invest in companies primarily based in Europe with a focus on Northern Europe, Scandinavia, UK, Germany, France, and Nordics. It also invests in North America with a focus on Silicon Valley. It has made 59 investments so far across 9 countries. It also seeks to make co-investments. The firm prefers to take a minority stake or joint control and a board seat in its portfolio companies. The company has additional offices in Menlo Park, California and Berlin, Germany. Target Geographies Globally Target Sectors Market places, e-commerce, software, mobile apps and digital media Fund Global Venture Capital I ($61.0m) Global Venture Capital II ($73.8m) Global Venture Capital III LP ($200.0m) DN Capital - Global Venture Capital IV ($161.0m) Company Stages seed stage, Series A and Series B rounds Investment Size €0.1-€20.0m per company can invest up to €15.0m in syndication AUM NA Source: Company website, CapIQ, LinkedIn Nenad Marovac Co-founder & CEO § Marovac oversees the global operations with day to day responsibility for operations in the UK and Germany Steve Schlenker Co-founder & Managing Partner § Schlenker has investment experience in software and software related businesses § Previously he served at SUN Capital Partners Thomas Rubens Partner § Rubens focuses on marketplaces, ecommerce and software § Previously he served at Barclays Capital 20
  • 21. CONFIDENTIAL Business Growth Fund Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2011 Status: Private Employees: 150+ HQ: West Midlands, UK Company Overview: BGF is the most active and influential investor in small and mid-sized businesses in the UK. It has backed 200 companies and has invested £1.4bn. The company has invested 73% outside London and South East. BGF has 11 offices and has offered £330m as follow-on The company funds different growth strategies including acquisitions, R&D, sales & marketing, rollouts, exporting and fixed assets. The firm seeks to invest between £1.0-£10.0m in companies with sales between £5.0-£100.0m. It typically acquires a majority or minority stakes of between 10-40% in companies and prefers to take a board seat. The firm seeks to co-invest alongside other investors. The firm seeks to exit its investments in around 10 years, wherein typically all shareholders exit together. Target Geographies Midlands, UK with a focus on North of England, North East & Cambria, North West, London, South East, South West England, Hampshire, Berkshire, Wiltshire, the Thames Valley, South and North Wales, the Yorkshire & Humber, & others Target Sectors technology, hospitality, healthcare, manufacturing, retail and others Fund BGF Ventures, BGF Growth, BGF Quoted Company Stages Growth Investment Size £1.0-£10.0m AUM £2.5bn Source: Company website, CapIQ, LinkedIn Aaron Baker Investor § Baker previously served as Associate Director in the Structured Finance team at RBS Alex Garfitt Investor § Garfitt has over 15 years of experience and joined the company in 2012 § Previously he served at KPMG Alex Snodgrass Investor § Snodgrass joined the company in 2016 § He has more than 10 years of experience and previously served at Lloyds Development Capital 21
  • 22. CONFIDENTIAL Frog Capital Fund Overview Selected investors Key Facts Portfolio Companies Founded: 2008 Status: Private Employees: 11-50 HQ: London, UK Company Overview: Frog Capital is a private equity and venture capital firm specializing in direct and secondary investments. It seeks to invest in companies generating revenue between €3m- €30m. It also makes minority and majority purchases. Its strategy is to invest in companies which are in scale-up phase and to empower technology CEOs. The portfolio witnesses approx. 40% revenue growth per annum. Frog’s experienced team has invested in over 100 companies, and in the last five years has exited companies with a total transaction value over €1 billion. By applying industry knowledge, a network of relationships and operating expertise, Frog actively supports exceptional company growth and builds shareholder value. Target Geographies Europe Target Sectors Consumer, financial and businesses services: cleantech, fintech, healthtech, e- commerce, information technology, edtech, proptech, resource efficiency, software company, and media sectors Company Stages Mid Venture, Late Venture, Middle Market, Turnaround Investment Size €5m-€20m AUM NA Source: Company website, CapIQ, LinkedIn Mike Reid Managing Partner § Reid previously served for 12 years as Director at 3i investing in a range of technology businesses § He started his career at British Gas Steven Dunne Partner & CFO § Dunne previously served 4 years at Syscap § Prior, he served as as a Portfolio Director at Livingbridge Joe Krancki Partner § Krancki previously served at Jefferies’ Technology Investment Banking and EY’s Consulting team 22
  • 23. CONFIDENTIAL 23 Selected leading marketplace and ecommerce focused financial and corporate venture investors US Stage agnostic Buyout / Alternate Early stage Late stage Corp. VC International
  • 24. CONFIDENTIAL ComCap’s perspectives on leading European eCommerce investors is shared with 250+ financial and 100+ strategic investors § Thank you for reading our research on trends in European eCommerce investors § ComCap’s perspectives on various industries, including European eCommerce investors, are being shared with our large network of strategic and financial investors globally § This facilitates a better understanding of sweet spots for these investors; and ultimately helps to better position a mandated client with selected players § Unique disruptors are gaining additional global coverage via ComCap’s reach – please contact Aron Bohlig (aron@comcapllc.com) or Carlos Gonzalez (carlos@comcapllc.com) for inclusion or for comment 24