Working in SEO is stressful, right? Between algorithm updates, industry changes, and client expectations, getting ahead can be an uphill struggle, while wins are short-lived. And that’s before you factor in WFH, existing mental health conditions, and other factors. In this talk, Charlotte will draw on her own experiences with mental health to explore ways in which SEOs and digital marketers can better manage their minds amidst the chaos and uncertainty without losing the love for their work.

1. Staying Sane: How To
Prioritise & Manage Your
Mental Health As An SEO
Charlotte McIntyre| Huler
@hotmessmcintyre

2. Hi, I’m Charlotte! 👋
Marketing Manager at Huler
@hotmessmcintyre

3. Why Now?
@hotmessmcintyre

4. 1 in 4 people will
experience a mental health
problem of some kind each
year in England.
1 in 5 people have suicidal
thoughts over the course of
their lifetime.
In 2020/21 stress,
depression or anxiety
accounted for 50% of
all work-related ill
health cases.
@hotmessmcintyre

5. What factors can negatively
impact our mental health as
SEOs?
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6. Algorithm Updates
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7. 2021 Updates
@hotmessmcintyre
Passage Indexing
Product Reviews Update
June 2021 Core Update
Spam Updates
Page Experience Update
July 2021 Core Update
July 2021 Link Spam Update
Page Title Rewrites
November 2021 Spam Update
November 2021 Core Update
Top Stories Redesign

8. Ranking & Traffic
Fluctuations
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9. Ranking & Traffic
Fluctuations
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10. Unrealistic Expectations
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11. Unmanageable Workloads
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12. @hotmessmcintyre

13. Lack Of Buy In Or Support
@hotmessmcintyre

14. How can we better manage our mental
health as SEOs and still enjoy the
work?
@hotmessmcintyre

15. Draw Clear Boundaries
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16. Avoid Comparisons
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17. Step Away From The Updates
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18. Be A Sunny Nihilist
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19. Control The Controllables
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20. Ask For Help
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21. For Managers
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22. Resources
Samaritans
Call: 116 123
Email: jo@samaritans.org
Visit: www.samaritans.org
Shout
Text: 85258
Visit:www.giveusashout.org
@hotmessmcintyre
Mind Infoline
Call: 0300 123 3393 (9am-6pm Monday to Friday)
Text: 86463
Visit: www.mind.org.uk/information-support/helplines
Rethink Advice Line
Call: 0300 5000 927 (9.30am - 4pm Monday to Friday)
Email: advice@rethink.org
Visit: http://www.rethink.org/about-us/our-mental-health-advice