1. Stretching Boundaries

2. Big things happen
by taking initiative
Take a leap of faith, and start something new.
For an initiative to work you need to innovate.
For innovation to succeed, you need to lead yourself
and inspire your team.
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3. The mind is like a parachute.
It works best when it is open.
Dalai Lama
Initiativez
A training company on a mission
to stretch boundaries
Initiativez offers exceptional learning experiences focused on
leadership, business strategy and impactful communication.
So far we have impacted more than 1000 leaders across many industries
including oil and gas, media, retail, and financial institutions.
Our programmes are suitable for nationalisation, government institutes,
education institutes, transformation and personal growth.
Stretching Boundaries
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4. taking initiative
matters in the GCC
The GCC faces three talent-related
challenges
Nationalisation as top priority in the GCC –
especially in KSA with 80% of companies implementing this
initiative in their recruitment strategy.
Appropriate Tools – Only 37% of organisations feel that they
have the necessary tools and programmes to address learning
and development challenges.
Attracting and Retaining top talent is one of the most
pressing challenges HR Managers face in the GCC
Employee Engagement is vital to a thriving culture driven by
passionate leaders
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Our training Initiatives are to provide practical solutions to solve
these inherent challenges.
Why
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5. Leadership
L
Power of three:
Leadership boot camps outshine theoretical training
programmes because leadership can only be learned by
doing
Our programmes are ILM-approvedt
(Institute of Leadership and management), UK
These programmes are designed to stretch personal
boundaries and push individuals outside their comfort zones
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Impactful leaders push their limits
and lead their teams forward
Leadership Programmes
• Leadership boot camp (LBC) – 5 to 7 days
(executive, middle management)
• Women’s Leadership Boot Camp (WLBC) – 5 to 7 days
(all Management levels)
• Aspiring Leader Boot Camp – 1 to 2 weeks
(Male, Female) 16-24 years old
Ask for
more
information
about other
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solutions
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6. L
Leadership Bootcamp (ILM)
In a leadership development study, 71% of organisations say
their leaders are not prepared to lead them into the future.
Brandon Hall Group 2015 Study
The Programme
• LBC is a week-long boot camp
designed and developed by Initiativez
for the GCC market
• Our boot camps are accredited by the
Institute for Leadership & Management
(ILM)
• Delivered by experts with exceptional
military training backgrounds
• Customised versions of the boot
camp are available for all management
levels, Aspiring Leaders (high school
and university students) and women’s
leadership.
Key Benefits
• Learn to lead self, team, and your
organisation with awareness, influence,
and strategic understanding
• Build self-confidence when taken out of
your comfort zone
• Manage the ripple effects of your
decisions
• Communicate effectively and master
giving and receiving feedback
• Perform under pressure and encourage
the team
“The training experience was super
effective in delivering key aspects of
leadership and team building behavior.
The type of activities and materials provided were
inspirational and took us out of our comfort zone that
fueled creative problem solving ability and rapid thinking.
My team leveraged many of the learning’s we gathered
throughout the week and put it into action into their
day-to-day jobs.“
Ahmed Saab, Ministry of Economy
and planning - Saudi Arabia
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7. L
Women’s Leadership
Bootcamp (ILM)
Globally, the world is striving to have
more women in the work force and in
management roles because it makes
strides towards economic prosperity.
Case in Point, only 15% of female
graduates in Saudi Arabia have jobs. This
is a massive opportunity for organisations
to make Saudi’s vision 2030 a reality.
Key Benefits
• Learn to lead self, team, and your organisation
with awareness, influence, and strategic
understanding
• Build self-confidence when taken out of your
comfort zone
• Manage the ripple effects of your decisions
• Communicate the good and the bad and
master giving and receiving feedback
• Perform under pressure and encourage
the team
• Lean-in and gain support for your
career path and embrace a safe
environment for self-exploration
and risk-taking
The Programme
• WLBC is a week-long women’s
leadership boot camp designed and
developed by Initiativez for professional
women in the GCC
• This boot camp is accredited by the Institute of
Leadership and Management (ILM)
• Delivered by experts with exceptional military
training backgrounds
• This programme focuses on pressing challenges
that women face such as self-confidence
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8. S
Power of three:
Inspired by innovation labs in the White House and Stanford University,
our innovation programme strategically solves wicked problems.
Good business strategy is driven by understanding numbers. Our simulation is
the best methodology to learn finance and strategy – Mini MBA
Success comes from teams working together effectively. Strategic team
building is vital to all levels of organisation management
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Business
Strategy
Strategic decisions shape
the future of your organisation
Business Strategy
Programmes
• Advancing Innovation LUMA – 2 days
• Finance Awareness & Strategy
BalInCa Plus®
– 1 to 2 days (Mini MBA)
• Strategic Team Building
Ask for
more
information
about other
related
solutions
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9. S “I truly enjoyed LUMA innovation
workshop! It simplified complex
frameworks and made them easily
digestible by everybody.
It also sparked instant teamwork and collective action.
We came up with innovative solutions that don’t
require rocket brainpower nor rocket budgets”
Dr. Hatem Samman, Chief Economist,
Saudi Arabian General Investment Authority
Advancing Innovation
A study by The Design Management Institute found that
companies that use Design Thinking outperformed the S&P 500 by
219% over the last decade, Our partner Luma-Institute has over
44 years of experience infusing Design Thinking in organisations
such as the innovation lab in the White House, The Singaporean
Government and Honeywell.
A Taxonomy of Innovation
by
LUMA - Institute developed 36 innovated frameworks that are universal
and scalable. By using these frame-works, companies developed the
following six behaviours:
Empathetic Interactive
Collaborative
Imaginative Visual
Questioning
Harvard
Business
Review
You can
make
innovation
happen in
any content!
Key Benefits
• Collaboration:
Working together across disciplines and across
organisations to create something new
• Empathy:
Better understand and share the feelings of your
clients to help them meet their needs
• Questioning
Develop effective solutions by approaching
problems from a different perpective
• Visualisation
Giving from to thoughts and words in order
to think, collaborate and test in an open and
transparent way
• Breakethroughs
Using innovation to push through challenges and
create new business value
• Agility:
Being able to adapt quickly and efficiently to
today’s ever-changing competitive landscape
LUMA Experts from Stanford University
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10. S
Finance and Business
Strategy (Mini MBA)
BalInCa Plus®
is an engaging business simulation that builds
financial awareness, offers an understanding of investment
and financial analysis and shows the undeniable correlation
between strategic decisions and the bottom line.
BalInCa Plus®
is an engaging business simulation that builds
financial awareness, offers an understanding of investment
and financial analysis and shows the undeniable correlation
between strategic decisions and the bottom line.
The Programme
• Most Practical learning methodology
for financial awareness comes in the
BalInCa Plus®
business simulation
• Developed by a Belgian organisation
with 50 years of industry
experience utilised to create BalInCa
Plus®
• Not just finance for non-finance but
also financial business acumen for
strategic decision makers
• Ivy league MBA programmes
use simulations similar to this and
their students experience running a
business
Key Benefits
• Interpreting financial statements,
income statements, and cash flow
statements
• Understanding annual reports, key
indicators, and the financial performance
of a company
• Financial mastery for roles such as
sales, marketing, non-financial managers
and entrepreneurs
• Seeing the bigger picture and the impact
of strategic decisions on the bottom
line
’Know Your Numbers’ is a fundamental precept of business.
Bill Gates
“I have found a significant change
in the way I make decisions and
tackle finance based problems at
work.
The interactive experience and gamification
methodology that Initiativez uses means you really
get to tackle real problems and are forced to
address them”
Ahmed Abusafia
DP World
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11. Strategic Team
Building
Bespoke workshops
No one team is the same.
Our approach to building teams is bespoke
- custom designed to your needs.
To meet your quest for a higher performing team,
we match your challenges with suitable and
effective solutions.
We believe enhancing performance happens
when you stretch the learning Boundaries and
push individuals outside of their comfort zone.
The mind is like a parachute, it works best when
it is open.
Our goal is to facilitate a meaningful discussion
and present you with measurable business
results.
What is possible?
• Flexible duration – half or full day events. In
some cases it’s been a week long experience
• Team Building experiences - delivered either
locally or internationally such as Oman and the
UK.
• Adventures - offsite or even further like the
infamous Antarctic Expedition and Everest
Basecamp.
What is guaranteed?
• Team bonding with a focus on
emotionally intelligent conversation
celebrating individual and team dynamics
• Qualified facilitation team that engage in
powerful conversations that drive your
business needs
• Outdoor or indoor activity, physical challenges
or mental stimulation
• Amazing experiences that are fun and energizing
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12. Purposeful
Communication
Programmes
• Emotional Intelligence
(Self, Teams, leaders) – 1 to 3 days
• Executive Coaching
• Communicating with Purpose
(Presenting, Influencing, Negotiating)
C
Power of three:
Our international solutions are customised for the GCC region
Discover the secrets of getting more in work and life and become
a skilled negotiator
Experience communication programmes designed to stretch your
communication preferences and positively impact your results
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Purposeful
Communication
Effective communication makes
leadership and strategy a reality
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more
information
about other
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solutions
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13. The Programme
• Insights Discovery®
is a highly
effective framework for building self-
understanding and creating effective
relationships.
• Participants receive an accurate
personality profile that details
strengths, communication styles,
possible blind spots and weaknesses,
and value to the team among
other invaluable insights.
• Designed to be memorable,
meaningful and fun
• Enhances personal and team
effectiveness, hones leadership
skills and creates powerful sales
teams.
Key Benefits
• Improved communication
• Deeper understanding of self and
others
• Greater collaboration between
individuals and departments
• An effective tool used in our coaching
programmes
• Learning to work effectively with others
and diffuse conflict
• Improves sales effectiveness
Emotional Intelligence
Research indicates that on average, emotional intelligence is
responsible for 58% of a person’s work performance.
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Every advance, every conceptual achievement of mankind
has been connected with an advance in self-awareness.
Carl G. Jung
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14. A full programme lasting up to
12 months may include these five
stages of development
Self-Discovery - Using Insights
Discovery® personal assessment tool
Leadership effectiveness - Using
Insights Discovery® Transformational
Leadership and Insights Navigator®
True North Discovery - Understanding
your value system, leadership style, and
true calling.
Prototyping and Commercialisation
– Building and trialing a prototype for a
small business and generating revenue and
making a profit
Building your business case and learning
how to pitch to investors.
Key Benefits
• Seeing improvements in individuals’
performance and achieving goals
• Greater role clarity and ownership, and
job satisfaction
• Improved relationships with peers, direct
reports, management and clients
• Higher organisational performance and
productivity
• Retention, better customer service,
reduced complaints, cost reductions,
increased profitability
• Small business / startup support,
guidance and personal coaching
Executive Coaching
Our executive coaching programme focuses on client needs in order to achieve
optimal performance.
We focus on three coaching streams:
• Career coaching for effective self-awareness, performance management and
possible career changes.
• Leadership coaching to explore general personal development, leadership
effectiveness, and transformation goals.
• Business coaching for startups and entrepreneurs.
A recent study of Executive Coaching in Fortune 500
firms reported a 529% return on investment and
significant intangible benefits to the business.
– By Metrix Global
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15. We help you understand the mindset and the psychology behind
human behaviour so that when you have the floor and communicate,
it is with purpose and you have captivated your audience.
Our customized modules may include:
• Negotiation and influencing others
• Presentation skills
• Pitching to win
• Body language and etiquette
• Conflict resolution
• Sales and customer service
• Engaging the workforce
• Interpersonal communication and adaptability
Communicating With Purpose
Communicating with purpose is about making the
conversation you initiate count.
The single biggest problem in communication
is the illusion that it has taken place.
George Bernard Shaw
Key Benefits
• Tackling negotiations strategically while
maintaining relationships
• Learning to influence others by
understanding them and their needs first
• Gaining the ability to persuade others
by clearly articulating purpose and
connecting with your audience holistically
• Developing presentation strategies that
flex to your audience in any situation
• Pitching ideas to win while capturing
the hearts of an audience with impactful
storytelling of the business case
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16. L S C
Success Story -
Dar Al Hekma Creativity Week
Need
Dar Al Hekma, a leading Saudi university for
women, had a vision to invest in students’ self-
awareness, relationship building and the ability to
overcome challenges for their future.
Initiative
Creating future female leaders that are equipped to
contribute to the Saudi economy after graduation.
Mission
Through experiential learning, students will begin to
understand the impact on their future success as a
result of self-awareness, effectiveness relationships,
innovative thinking and leadership skills.
Solution
Initiativez designed and delivered the 5-day
‘Creativity Week’ workshop for 300 female students
on the university campus. A series of activities
designed to achieve 3 main objectives where
students:
Tap into their creative problem solving
Work together as an impactful
and empowered team
See firsthand the outcomes of
utilising innovative thinking
Key Benefits
• Access to innovation
practitioners and
international expertise in
developing new training
solutions
• Local and regional
experience guarantees
that we understand your
audience
• Manage the ripple effects of
your decisions
• Communicating the good
and the bad and mastering
giving and receiving
feedback
• The flexibility to work
closely with your company
to achieve the desired result
Customised Solutions
New business challenges need innovative
solutions. Businesses must innovate to
remain competitive.
Our customised solutions vary from
designing a university creativity week,
facilitating a strategic board meeting to
customising entrepreneurship coaching
programmes.
We listen to your needs in order to address
your most pressing challenges.
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17. L S C
The Saudi Vision 2030 and National Development
Programme, The UAE Vision 2021, and Abu Dhabi’s
economic Vision 2030 are all inspirational and we have aligned
our mission as a training partner to support the transformation and
job creation required to achieve these visions. Our solutions are
captivating, very stimulating, and push boundaries taking people
out of their comfort zone.
The education sector is also investing in the development of GCC
youth and we are collaborating closely to bridge the gap between
academia and the corporate world. We provide the opportunity for
university students to develop their leadership skills through real
practice and feedback in our leadership boot camps and business
simulation. The ‘learn by doing’ methodology will equip students to
graduate and enter the workforce more prepared than ever before.
All solutions are customised to meet the need of your specific
government department of university faculty.
Training Solutions Aligned with
GCC Government Visions
GCC governments are working tirelessly to achieve their
future visions.
What’s available to you?
• An extensive suite of leadership
programmes that are in-house or offsite
(regionally and abroad), and separate
workshops for men and women
• Stanford caliber innovation workshops
– Learning Luma’s design thinking
methods cultivates behaviours indicative of
innovative teams.
• Financial and business strategy
workshops (Mini-MBA) focusing on
business acumen for strategic decision
making roles
• Effective communication programmes
customised to focus on sharpening
presentation skills, persuasive
conversation, influencing others, effective
negotiation, and emotional intelligence to
better understand others
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18. Stretching Boundaries
Initiativez team is
Powered Up
We are reaching out in KSA, UAE and across the GCC. Bringing
you leadership, innovation, financial awareness, strategy, personal
effectiveness, coaching and empowerment.
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19. Empowered
by Initiativez
On our mission to stretch boundaries we have partnered
with innovative world content creators and reputable
accreditation organisations to bring governments,
educational institutes and organisations powerful
training solutions.
Partners:
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20. The Story
Behind Our Mission
Two extraordinary journeys changed the
way Shereen viewed adult learning.
The first journey was a leadership
expedition to Antarctica where
participants were challenged to lead
teams in harsh conditions. The experience
exposed basic human vulnerability and
put leaders to the ultimate test. The
experience was about practicing, not
discussing leadership. The lesson here
was that effective leadership is an action
The company was founded in 2013
with a mission to stretch learning
boundaries and take initiative. This
became our internal philosophy and what
we encourage our clients to do. By now,
it is no surprise to you that we called our
company – Initiativez.
The first programme designed to stretch
boundaries was designed and developed
to target the GCC. It uses the
‘learn by doing’ methodology like the
Antarctica expedition did. And the learning
milestones were based around military
training techniques. Initiativez, runs this
programme in beautiful and inspiring
parts of the world to make the experience
an unforgettable adventure for every
participant. The flag ship workshop has
since been customised to address women
empowerment initiatives in KSA, as well
as aspiring youth across the GCC region in
general.
So every day, we take the initiative
to reach out to companies who are
looking to invest in their future
leaders with impact and inspiration.
where you have to take initiative.
The second was military style leadership
training with the U.S Marine Corps.
Teams were pushed to their physical and
psychological limits. Critical thinking,
decision-making and discipline were crucial
during this exercise. The takeaway was
that discipline and self-control are a critical
leadership mindset and needed in our GCC
countries.
Shereen Tawfiq
Founder & CEO
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21. +971 4 420 9899, +971 55 862 5540 (UAE)
+966 1 478 9272, +966 54 4714950 (KSA)
info@initiativez.com
www.initiativez.com
Take the initiative
and contact us today
/initiativez
4140

22. /initiativez
UAE
+971 4 420 9899
+971 55 862 5540
KSA
+966 1 478 9272
+966 54 471 4950
info@initiativez.com
www.initiativez.com