All of our voices play a collective role in building a diverse and inclusive community. What is your organization saying, and how can you improve the way it represents our changing population?
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Cultural Competency: Understanding Context in Communications
1. Understanding Context in Communications
Anthony Flowe
@anthony_flowe
Charrosé King
@charroseck
KC Ellis Sledd
@kcesledd
March 24, 2017 #17NTCwoke
CULTURAL
COMPETENCY
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Session Norms
• Assume good will
• Allow others to speak if you’ve already spoken
• Submit questions on collaborative notes if you’re uncomfortable
asking in person http://po.st/17NTCwoke
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Terms We’ll Use
A special advantage
granted only to a
particular group of
people.
System of
socioeconomic
oppression and
discrimination based
on race.
Action taken based
on prejudice.
A preconceived
opinion, typically
negative, that is not
based on actual
experience or reason.
An inclination for or
against a person, idea
or thing, especially in a
way considered to be
unfair.
An exaggerated
generalization or belief
about a group of people's
traits or behaviors without
acknowledging individual
variation.
Ideas or attitudes to
maintain male superiority
through practices that
oppress women and girls
on the basis of sex or
gender.
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Agenda
Our Power as Communicators
What to Do / It Gets Better
Putting It into Practice
Fixing Mistakes
Scenario Activity
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How to help:
Swim upstream
Identify biases
Challenge norms
Acknowledge your privilege use it for others
Always Be Curious (ABC)
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Dr. Martin Luther King, Jr.
Human progress is neither automatic nor
inevitable... Every step toward the goal of justice
requires sacrifice, suffering, and struggle; the
tireless exertions and passionate concern of
dedicated individuals.
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Black American boys are over-
diagnosed with ADHD:
• medicalizing normal childhood behavior
• misinterpreting cultural differences
Black American boys are under-
diagnosed with ADHD:
• written off as rowdy and disruptive
• overlook underlying condition
Knowing this, should I use this
image for a blog post about children
with ADHD? What will be my
response if members of our
audience take issue?
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Non-Muslims committed 94% of terrorist attacks
between 1980 and 2005. Americans are more likely to be
crushed to death by their couches or televisions, or shot by
a toddler, than killed by a “Muslim terrorist.”
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Gloria Steinem
As has been true forever, the person with the
power takes the noun—and the norm—while
the less powerful requires an adjective.
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That adjective becomes the master status.
Everett Hughes: “the tendency of observers to believe that one label or
demographic category is more significant than any other aspect of the
observed person's background, behavior or performance.”
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Identify your privilege so you can use it to
advocate for other people.
Although society shows preferential treatment,
there is no right or wrong way of being.
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Because I am a _____________ person in this society,
I worry less or don’t worry about _____________.
I can help _____________ people
by using my privilege to _______________________.
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Because I am a _____________ person in this society,
I worry less or don’t worry about _____________.
I can help _____________ people
by using my privilege to _______________________.
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Always Be Curious
Who is represented? Who is not represented?
Why or why not?
What is the background/history behind the relationships I’m showing?
Where did I learn the assumptions I’m making?
When have these images been used before? Do they represent any
stereotypes?
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Choosing Images
• Avoid the vision of the "savior."
• Think about how you're depicting your
constituents. Do they have agency, or are they
at the mercy of others?
• You don't need a perfect rainbow every time,
but try to avoid "tokens."
• Consider historical context.
• If you don't know, ask.
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You don't need a perfect rainbow every time.
What about this one?
Is it honest, or is it aspirational?
Would you use this picture?
Why or why not?
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Telling Stories
• Find out how your audiences describe themselves.
• Make sure your constituents are the stars of their own stories.
• Use the right pronouns.
• Are you an insider or an outsider to the community you serve?
• Consider your point of view and how it might affect the story you tell.
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Building a More Diverse Organization
Talk to your executive director and start building a case for diversity.
Gather information.
Create a baseline. Find out what works and what doesn't.
Start a committee.
Make a plan. Use free tools and resources wherever available.
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Remember...
• Consider your point of view and how it might filter through to how
you describe your constituents.
• Organizations don't get diverse and inclusive overnight. Understand
your baseline, build a case, and make a plan.
• If you don't know if something is right, ask. Ask your audience, ask
your executive director, ask a board member.
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Listen more than
you speak
Don’t police
others’ tones
Be aware of
your fragility
Focus on effect,
not intent
Listen
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Apologize
Fact check
Choose the appropriate
channel
Brief your key stakeholders
Be timely
Be clear and avoid jargon
Share results with staff
Keep your promises
Analyze for the future
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Have a plan and a
trained team
Draft and approve
messages
Planning Action Follow-up
Keep staff informed
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Practice
Reflect on your
privileges
Ask questions if
you do not know
Research your
audience
Consider the
historical context
Be open to
feedback
Advocate for
diversity
Have a plan
Remember change is
an ongoing process
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Scenario 1
You are selected to join a task force to
integrate more socially inclusive work in
your organization's programs. As a
member of the communications team,
you hope to develop products for social
media, web, and publications.
During this meeting, you notice that
everyone attending is an upper level,
white man. As the meeting progresses,
you hear that the leaders are making
racist, sexist, and xenophobic
comments.
What do you do?
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Scenario 2
You and a team of communicators
create an infographic to share
through your organization’s social
media platforms.
While the post has received many
likes (more than your usual), there
are several comments stating that
the infographic is racist because
the image lacks diversity.
What are your next steps?
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Scenario 3
During a highly funded campaign
for your organization, a video
surfaces of current colleagues
making sexist remarks.
The video soon goes viral and
media outlets begin to cover the
story overshadowing the campaign.
As communicators, what actions do
you take to fix the reputation of
your organization?
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Please remember to rate our session:
http://www.nten.org/ntc/17ntc-session-evaluations/
See collaborative notes and other resources:
http://po.st/17NTCwoke