The main components of a strong SEO strategy are the same as they as always appear. Main thing that we need concentrate is the creativity in promoting your product or service. Show your uniqueness and stand at the top of the organic results.

1. SEO Strategies for 2014
On-Page Optimization:
Title & Meta Tag:
Google has its own value for your website’s Title tag & Meta description when it comes
to SEO. Meta tags include both Meta description and Meta keywords of your site. Each
and every page of your site should have unique and proper Meta description for better
ranking of your website in Google and other Search Engines.
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Title tag should be unique and proper as it exist in search query of the
user. So always try to target user generating
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Placement of keywords with top priority.
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Meta description which arrives very next to your title tag should be
unique and should be appropriate to the webpage.
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Meta keywords are not compulsory because Google add no value to it.
But good if we add for other Search Engines.
Purpose of H1 tags:
Search Engine say Google will consider page heading as things that is given in between
header tag H1. So it is highly important and appreciated by Google to give your main
heading of webpage in H1 and sub heading in other header tags like, H2 or H3.
Not only header tags also few more HTML tags like bold, emphasis and italics has some
SEO values. So consider highlighting your keywords in any of these tags.
Image Optimization:
One of the best ways to make your site optimized for image is giving appropriate name
and alt tags to your images. This would be more accessible if you use proper image
name & alt attribute.

2. Also it advisable if we have our images and alt tags in appropriate name or keywords so
that our site images will be found for these key phrases in Google images. This would be
the best way of optimizing your images to Google.
Sitemap Optimization:
For SEO purposes, it is important to build an XML Sitemap and keep it up-to-date in
order to help improve spider ability and ensure that all the important pages on your site
are crawled and indexed in Google.
XML Sitemaps give the search engines a complete list of the pages you want index,
along with information about those pages, including how frequently the pages are
updated. This does not guarantee that all pages will be crawled or indexed, but sure it
can help in doing this.
And linking your XML Sitemap from the website will help your sitemap to get crawled
soon. Because your home page will be one of the most frequently crawled page by
Google spider.
Canonical issue eradication:
Just say Google which URL you prefer to be the best canonical URL when there are
several choices, and that URL will be the single authoritative one and indexed by Search
Engines. Most probably it refers to home page URL.
Customized 404 error page:
It is always good to have a customized error page because it makes your visitors to stay
on your website even if they land to wrong page.
301 Redirects:
We can include 301 redirect codes to .htaccess file of Apache server & web config file of
Windows server. Giving appropriate 301 redirect codes will help your site from not
falling in canonical issues.

3. Content Marketing:
Content Marketing is the thoughtful creation of content designed for a specific audience
to inspire a particular outcome. It is often mapped to the information needs of a target
audience segment during the customer journey from Awareness, to Purchase to
promotion. And here are few content marketing techniques that we for our promotions.
Blogging
Social Media
Updating Site Articles
Videos Sharing
Sharing content on other social websites
Document & PPT’s sharing
Image-Centric Content:
We have the ability to communicate our information’s through visuals than through any
huge amount of text. Images allow a user to feel emotion and see context.
Understanding image-centric marketing can help optimize your marketing campaign and
give you an edge over competitors who mainly publish written content.
A simple way to get an SEO boost is by adding a few pictures to each post along with
relevant alt and Meta tags. This includes the image file name, as well as the Title, Alt and
description tags. Properly labeling these tags will help Google index your content and
figure out how relevant and useful it is. When posting images to social media sites, take
advantage of whatever tagging system they offer and include hashtags where possible.
Creating banners and info graphics are the best way to convey our info in visual method.
Image Submission
Info graphics

4. Social Media Optimization:
Face book:
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Face book profile for establishing your web identity
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Groups: Spread your community with the targeted visitors
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Post your updates on your wall frequently
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Share Photo or Videos regarding your service to travel thro web
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Fan Pages: Face book Pages, known as Fan Pages, are designed for businesses,
companies, products and celebrities. It enables public figures, organizations and
other entities to create an authentic and public presence on Face book. You can
encourage users to become fans of your page and share information with them
by uploading pictures, videos, status updates, hosting discussions and displaying
wall posts.
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Events: Share your own events with Face book friends & community
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Exclusive Landing Page for Users: Use different pages to target different sets of
people. Take new users to a page that encourages them to ‘Like’ you or to a page
they would find interesting enough to keep coming back.
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Integrate Face book to other Social Plugins
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Drive you real time visitors with free medium to advertise
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Increase your sites, profile, wall or event like count which in turn increase your
site reputation on web.
Twitter :
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Groups: Spread your community with the targeted visitors
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Post your updates on your wall frequently
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Can increase followers
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Publish offers or your site promotions if any

5. LinkedIn
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Can create community and spread with the targeted visitors
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Increasing connections
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Creating business profile
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Creating interactive polling on our products
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Can advertise in LinkedIn in a single link ad
Google+
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Improving Connections
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Creating Events
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Creating page
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Creating business profile
Pinterest
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We can connect our site and other social media profile to Pinterest and can get
more followers
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Spread community
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Can do interactive and effective image post and videos