1. SPEA
Capstone
Presentation
April 28, 2015
ECONOMIC AND
COMMUNITY
DEVELOPMENT IN
SOUTHERN INDIANA

2. 3 Sections, 20min per section with 5min Q&A
15min Q&A at completion of all sections
1. Regional Tourism Development
2. Regional Workforce Development
3. Indiana University Rural Center of Excellence
PRESENTATION OUTLINE

3. Jonah Otto
Han Bao
Hoang Bui
Chase
Gingerich
Hillary
Shaffer
John Yang
Kloe Belush
Minahil
Tariq
Conner
Sullivan
Will Lyle
REGIONAL TOURISM
DEVELOPMENT IN
SOUTHWEST CENTRAL
INDIANA

4. Will Lyle
John Yang
Hoang Bui
EXTERNAL MARKETING

5. America’s
Heartland
America’s Hidden
Gem
Explore America’s
Heartland
Return to a
Simpler Life
BUILDING A REGIONAL BRAND

6. Chicago, St.
Louis, &
Louisville
Outdoor
recreation and
relaxation
Affordable,
accessible,
family-friendly
TARGET MARKETING

7.  Collaborate with IU
Alumni Association
 Disseminate
information
 Advertise surrounding
area
 Make personal appeals
MARKETING TO INDIANA ALUMNI

8. Chase
Gingerich
Hillary
Shaffer
Conner
Sullivan
INTERNAL MARKETING

9. Increase visibility
Reduce enrollment
barriers
Establish regional
artisan storefronts
Emphasize traditional
marketing
PROMOTING INDIANA ARTISANS

10. Overlapping
goals,
responsibilities,
and
geographies
Improve
communication
Increase board
presence
INCREASE COLLABORATION BETWEEN
SIRMC & EXPLORE SOUTHERN INDIANA

11. Ages 18-30
IU students, faculty,
and staff
Outdoor recreation
Social media
Ages 50-60
Golf Courses
Wine & Brew Trails
Radio and TV
TARGET MARKETING

12. Increase
capacity and
support
Increase
efficiency
Improve
communication
‘Tourism
Coordinator’
INCREASE COLLABORATION BETWEEN
COUNTY & STATE TOURISM OFFICES

13. Minahil
Tariq
Kloe
Belush
Han Bao
TOURISM MAPPING

14. ArcGISOnline
User friendly
Free hosting
Optional
upgrades
Mobile friendly
Features
16 Layers
 11 counties
 5 themes
Customizable
http://arcg.is/1
Ef756B
INTERACTIVE MAP

15. Visual
representation
of thematic
trails
Can be used for
recommended
tours or
individualized
packages
http://minahilt.maps.ar
cgis.com/apps/MapTour
/?appid=8d289c3111b
5457188143a743932c
56d
STORY MAPS

16. Interactive Map
 Upgraded version
Trails
 Interactive
marketing of
tourism
Story Maps
 Creative,
thematic
marketing
RECOMMENDATIONS

17. QUESTIONS?

18. Brian
Bartholomew,
Hana Cleveland,
Madeline Dinges,
Di Jiao, Katrina
Jones, Lingjing
Song, Sam
Lovison & Yang
Yu
WORKING SOUTHWEST
CENTRAL INDIANA:
A GUIDE TO REGIONAL
WORKFORCE DEVELOPMENT

19. WORKONE INDIANA:
UTILIZING EXISTING
STATE RESOURCES
Hana
Cleveland and
Sam Lovison

20. REGIONAL PRESENCE
 Divided among WorkOne Region 8, Region 10, and
Region 11
 Express vs. Full Service Centers
 Services Offered:
 Skills assessment testing
 Skill building- training programs and workshops
 Job search, career counseling, employment referrals
 How WorkOne centers align with strategies outlined in
the Battelle report:
 Advance sense of regionalism
 Advance workforce development through career
immersion activities
 Focus on industry clusters that provide the greatest
opportunity for economic growth

21. REGIONAL NETWORKING AND SOCIAL
OUTREACH
 Communication between WorkOne centers
throughout the region
 Regional Workforce Board
 Bi-monthly management and leadership meetings
 Established regional goals
 Marketing and Social Outreach
 Referrals from local community and public organizations
 Partnerships with LEDOS, Chamber of Commerce, and the City
of Bloomington (Job search at Public Library, Housing Authority
Board, etc.)
 High Schools – Hoosier Hills Career Center
 Flyers and Website

22. SWOT ANALYSIS
Strengths
 High number of programs offered
 Quality services and diversity in available
programs
 Connectivity with other centers in the region
 Relationships with community education
partners at the high school and university
level
Weaknesses
 Lack of marketing budget and capacity
 Lack of online presence and website quality
 Lack of published public opinion and positive
reviews
 Lack of staff capacity
Opportunities
 Partnerships with regional employers and
training centers
 Ability to serve a lot of people across a large
range of disciplines and industries
 Attracting clientele and increasing use of
WorkOne services
Threats
 State oversight and overprotectiveness
 Lack of marketing funding
 Breakdown in regional communication and
cooperation

23. BEST PRACTICES
 WorkKeys – Tests measure foundational and soft skills
and offer specialized assessments
 ACT Certified Work Ready Communities
 WorkINdiana – Industry-targeted high school equivalency
certificates
 CNC Machining Training Courses – Regional training
centers in close partnership with interested employers
 Regular regional management and leadership meetings
 Mini Job Fairs – With a single regional employer
 Marketing – Dynamic web presence, including up-to-date
workshop and event calendars with the ability to register
to attend online.

24. CHALLENGES
 Obtaining marketing funding & permission
 Hiring web development expertise and staff to
maintain new website format
 Maintaining an innovative and effective social media
presence in accordance with state rules and
regulations
 Ensuring all regional voices are heard and sites’
needs are met

25. RECOMMENDATIONS
1. Pursue additional state funding or the possibility of private
partnership funding for new and increased marketing
initiatives
2. Overhaul the website including the addition of up-to-date
online calendars, training and class schedules and
testimonials. Increase functionality to make appointments
and register for services
3. Hire interns from college or high school for marketing,
social media and web development and maintenance
4. Create a systematic process of sharing of practices and
techniques between WorkOne regions
5. Pursue accreditation as an ACT Certified Work Ready
Community for all 11 Counties

26. STEM INITIATIVES: A
NONPROFIT APPROACH
Brian
Bartholomew
& Di Jiao

27. STEM EDUCATION IN THE USA TODAY
 USA ranks 52nd in the quality of mathematics and
science education in the world
 Only 16 percent of American high school students
are proficient in mathematics and interested in a
STEM career
 High school students are not sticking with STEM
 Inadequate number of skilled and certified teachers
 Recruiting and retaining underrepresented
populations has been difficult

28. IMPORTANCE OF STEM INITIATIVES
 US expected to have over 1.2 million unfilled jobs in
STEM fields by 2018 - STEM jobs expected to grow by
double the rate of jobs in other sectors
 Data suggests students prepared in STEM-related
disciplines enjoy higher starting salaries and lower
unemployment than the population at large
 A basic education (reading, writing, arithmetic) does
not prepare future citizens to compete and be
successful in today and tomorrow’s technological
world

29. PROJECT LEAD THE WAY (PLTW)
 A national leading nonprofit organization providing
STEM programs for more than 6,500 schools in all
50 states and District of Columbia
 Proven positive impact in encouraging students learn
STEM subjects and choosing STEM careers

30. BARRIERS OF IMPLEMENTING PLTW
 Costs are the primary barrier (e.g., updating
equipment, grants are dried up)
 Lack of certified teachers affects the continuity of
the program
 Teachers have demonstrated resistance to change in
terms of Technology Education (TE)

31. BEST PRACTICES IN IMPLEMENTING
PLTW
 Edison Middle School in Southern Wisconsin
 Creation of a integrated STEM experience by fully
integrating the PLTW Gateway to Technology (GTT)
program
 STEM Continuum Model (building STEM culture in
school, teachers integrate PLTW approaches into
school courses, reach out local business for support)

32. PROPOSED SOLUTIONS
 Train and support strong STEM teachers—use reward
systems to encourage teachers be certified
 Incorporate STEM education into early education –
Elementary & Middle School
 More regular contact between key regional STEM
employers and schools

33. AFTERSCHOOL AND
SUMMER EDUCATION:
PRIVATELY FUNDED
PROGRAMS
Lingjing Song
& Katrina
Jones

34. EXISTING REGIONAL PROGRAMS
 22 Different programs are operated in the 11 county SWC
IN Region
 Activities
 Academic Enrichment
 Field Trips
 Tutoring and Homework Assistance
 Crafts
 Outdoor Activities and Sports
 Camps (Afterschool and Summer)
 Age Served
 Most for Kindergarten to 6th grade
 Only 2 programs are for K - 12

35. STRENGTHS OF EXISTING PROGRAMS
 Multiple programs in each county: parents and
children have choices
 Programs offer a lot of activities for students to find
their own interests outside of the classroom
 Periodic offering of new or different programs
 Programs concentrate on academics with tutoring
and mentoring available to improve children’s
learning & skills
 Provide a safe and comfortable environment to
children

36. WEAKNESSES OF EXISTING PROGRAMS
 Not comprehensive - focus on academic achievement
at the exclusion of other services
 Lack of centralization
Opportunities are provided by different
organizations or programs
Several similar programs are provided in same area
by different organizations.
 Not workforce focused – lack of career development
for children through existing programs
 Lack of technical educational opportunities – mostly
focused on literacy skills or homework assistance

37. BEST PRACTICES & RESEARCH
Thomas P. Miller & Associates emphasizes building
relationships between students and parents, school
staff and employers in the Career Ready Outreach
Initiative to improve preparation of current students
 Purdue University Project --- Science Bound
 Addresses STEM education deficit
 Includes five important elements for the process of
education
 Comprehensive with four components
 Career development program

38. RECOMMENDATIONS
 Partnership --- Establish definitive relationships between industry
and local schools in the region
 Mentoring --- One on one or small group mentoring sessions with
K–12 students and experienced employees
 Internships --- Middle school and high school students gain
practical experience in specific industry sectors during summer
vacation
 Technical Education --- Job specific education skills development
to link classroom education to real-work experiences
 Soft Skills Development --- Sessions for students to learn
appropriate workplace behavior, write resumes and cover letters
and other soft skills
 Career Placement --- Continuum of care established to ensure
successful participants are helped with job placement

39. Madeline
Dinges & Yang
Yu
PROGRAM EVALUATION:
PRE-SCREENING & A
NEW APPROACH

40. WHY ARE EVALUATIONS NECESSARY?
 Allow for the assessment of past, present, and
proposed workforce development programs
according to workforce and industry trends
 Determine what techniques are successful and which
should be avoided
 Measure program effectiveness and progress over
time
 Represents an agency’s desire to learn from previous
missteps, improve current processes, and avoid
future failures
 Reflect an agency’s concern for measureable results
and accountability

41. EVALUATIONS OF PAST PROGRAMS
 Opportunity to avoid duplicating previous failures
Determine how, why, and when a program failed and
adjust current or future programs accordingly
 Find similarities among successful programs and
again adjust current or future programs accordingly
 Save money, effort, and resources in the long-term
allowing for more efficient and effective
implementation of current and future programs

42. EVALUATIONS OF CURRENT PROGRAMS
 Acts as a progress report
Provides program leaders with evidence necessary to
institute change
 Identifies potential areas of improvement, new risks,
and/or changing needs
 Can be used to prove the worth of existing programs
 Regular evaluations create opportunity to adjust
strategies and improve effectiveness on a short-term
basis

43. EVALUATIONS OF PROPOSED PROGRAMS
 Determine the potential success of new programs
according to best practices and previous findings
 Program leaders must provide substantial evidence of
potential success and planning
 Opportunity to highlight limitations that were not
previously considered before implementation
 Eliminates programs that are inadequately prepared
and deters program leaders from submitting
applications for incomplete or shallow programs
 Increases the success rate of implemented

44. BEST PRACTICES AND FINDINGS
 Guide to effective Workforce Development
 Social Impact Research (SIR) developed a guide
 Five steps approach
1. Understanding the recommended approaches
2. Evaluate the program’s effectiveness through four
components: technical training, preparation,
complementary social services, and outcomes.
3. Evaluate the organization’s health and stability
4. Assess the program’s ability to create systemic impact
5. Interpret evaluation and determine how to provide
support
 Kirk Patrick’s Four Levels: Reaction, Learning, Behavior, and
Results

45. BEST PRACTICES AND FINDINGS
 Fundability
 Financial requirement, financial reports, credit report
 Realistic Expectation
 Strong partnerships with additional inputs to the program
 A match between action plan and operational capacity
 Implementation
 Performance management to learn and improve
 Post graduation support: A finish of training, and a start
of a career
 Skill Oriented
 Learn both hard and soft skills

46. EVALUATION TEMPLATE FOR PROPOSED
PROGRAMS
 Broken down into following categories:
General Information
Strategic Objectives
Funding Sources
Measurement Techniques
Limitations

47. QUESTIONS

48. Aaron Olson,
Ben Jarvis,
Bixian Lin,
Gwen Cooper,
Jing Xu,
Rebecca Kasey
INDIANA UNIVERSITY:
RURAL CENTER OF EXCELLENCE

49. BATTELLE’S INTERCONNECTED
STRATEGIC PRIORITIES
Action 3:
Create a rural
development center of
excellence at IU
Bloomington

50. IU BICENTENNIAL PLAN INTEGRATION
 Principle of Excellence 3: Excellence in Research
 Encouraging an interdisciplinary approach to address rural issues
 Principle of Excellence 5: Excellence in the Health Sciences
and Health Care
 Bringing IU’s incredible health research and practice to rural SWC
Indiana
 Principle of Excellence 6: Excellence in Engagement and
Economic Development
 Building the SWC Indiana region into a model of success

51. SMALL TOWNS-HIGH POTENTIAL:
SWC INDIANA

52. FOUR FOCUS AREAS
Rural Business and
Cooperative Development
Rural STEM
Rural Health & Substance
Abuse
Rural Technology &
Broadband
Also, Other Opportunities*

53. RURAL STEM
 Internal Inventory: IU’s Center for Research on
Learning and Technology
 Opportunities & Grants:
 IU Ranks 11th in the US for engaging women in STEM
 “Greene STEM”
 P-16: Shoring UP
 Science Through Technology & Enhanced Play (NSF)
Battelle Report Strategy 3-Action 4 Improve STEM
Education at the K-12 level throughout the region.

54. RURAL BUSINESS & COOPERATIVE
DEVELOPMENT
 Concepts:
 Rural business research and community outreach
 Cooperative development and entrepreneurship training
 Federal Grants:
 National Technical Assistance Project (EDA)
 Federal and State Technology Partnership Program (EDA)
 Rural Cooperative Development Grant (USDA)
Battelle Report Strategy 6-Actions 1-3: Establish
entrepreneurial hubs

55. RURAL HEALTH & SUBSTANCE
ABUSE
1. Improve key quality and safety measures and reputational
rankings at the academic health center.
2. Increase the number of, and patients enrolled in, investigator -
initiated clinical trials.
3. Increase the quality and frequency of public-private partnerships
through the IUSM Industry Collaboration Portal.
4. Create and develop synergies between IU, the Regenstrief
Institute, and the Indiana Biosciences Research Institute.
5. Expanding residency training in areas of greatest need.
6. Adopt governance structures to maximize alignment of IU health
sciences schools and IU Health.
IU Bicentennial Priority Six: Health sciences research and education to
improve the state and nation’s health

56. RURAL HEALTH RESEARCH
 Internal Inventory: IU School of Public Health; IU Health; IU School
of Medicine; IU School of Public and Environmental Affairs
 Federal Grants:
 Behavioral and Social Science Research on Understanding and
Reducing Health Disparities
 Innovative Measurement Tools for Community Engaged Research
Effort
 Academic-Community Partnership Conference Series
 Recommendations:
 Incentivize IU health researchers to study public health issues in rural
SWC Indiana via eligible federal research/project grants
 Promote interdisciplinary health studies and academic-community
partnerships

57. RURAL SUBSTANCE ABUSE
 Internal Inventory: IU School of Public Health; IU School of Public
Health – Indiana Prevention Resource Center (IPRC); IU Health; IU
School of Medicine
 Federal Grants:
 SAMHSA SBIRT Health Professions Student Training
 “Now is the Time” Project AWARE-Community Grants
 Recommendations:
 Create strong partnerships with internal and
external stakeholders

58. RURAL TECHNOLOGY AND BROADBAND
 Stakeholder Analysis: Rural Connectivity Issues in SWC
Indiana
 USDA Community Connect Grant Program
 Mauckport High Speed Internet Center, 2012
 Strategic partnership between IU Rural Center of Excellence,
Smithville Communications, and Radius
Battelle report Strategy 2 Action 3: Examine the
internet and cellular connectivity in the region
Broadband Adoption by Indiana County,
December 2009

59. OTHER OPPORTUNITIES
 Rural Energy
 Rural Energy for America Program (REAP) Energy Audit &
Renewable Energy Development Assistance Grants
 SPEA as strategic partner
 IUF Women’s Philanthropy Council
 Women’s Philanthropy Council grant
 University investment

60. AIM HIGHER, BUILD CAPACITY, FIND CHAMPIONS
FULFILLING the PROMISE

61. QUESTIONS