2013 MCUrgent: Getting the Word out with Social Media
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An overview of the MCUrgent model for emergency communications in Morris County NJ. Inviting towns to be team members, Morris County residents and businesses benefit from having emergency notifications from towns and the county go through one stream.
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2013 MCUrgent: Getting the Word out with Social Media
- 1. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer @CarolSpencerNJ Digital and Social Media Manager, Morris County NJ September 27, 2013
- 2. What is MCUrgent? • An application that utilizes the power of social media to share official emergency information during a multi-jurisdictional emergency. • Led by Morris County’s Office of Emergency Management, MCUrgent will ultimately include all 39 towns posting to a single Twitter feed and Facebook page. • Used only in multi-jurisdictional emergencies. Individual town emergency notices go to that town’s website, Twitter feed or Facebook page.
- 3. When putting out information… Situation updates need to: – be timely – originate from the source – be accessible even without power – be available 24/7 – be device independent – cross municipal boundaries – be freely available (no subscription or membership required) – be accessed anywhere
- 4. Our vision of MCUrgent Twitter (MCUrgent) Facebook Parsippany (MCUrgent) Morris Twp Denville Riverdale Dover Twitter Towns create a tweet #hashtag post (MorrisCountyNJ) Facebook (MorrisCountyNJ) Twitter (Town feed) Facebook (Town page)
- 5. Posts go to major social networks #MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite
- 7. MCUrgent on Twitter (MCUrgent.com)
- 8. Get MCUrgent via Text Message text follow MCUrgent to 40404
- 9. 2010 Winter Storms: First test of MCUrgent Getting started: MCUrgent FB Post views • 10/25/2010 - 11/26/2010 December storms: MCUrgent FB Post views • 11/25/2010 - 12/25/2010 8,941 ONE DAY December 27, 2010 • MCUrgent Post views: 4,386 188
- 10. Hurricane Irene: 1 week Websites •Homepage views Irene Typical 75,155 26,000 Blogger •OEM & MorrisCountyNJ Facebook post views •MorrisCountyNJ •MCUrgent 36,991 2,400 49,610 99,005 5,500 400 Twitter message views* •MorrisCountyNJ •MCUrgent 169,292 20,448 18,000 0 450,337 52,300 TOTAL VIEWS *Does not include Twitter ‘fast follow’ text messages to cell phones
- 11. Public Opinion: We like it!
- 12. MCUrgent Marketing Print posters: MorrisCountyNJ.gov Cross marketing with towns and websites.
- 13. MCUrgent at a glance • What: Emergency notifications from participating towns & the county • Info: MorrisCountyNJ.gov/mcurgent/ socialmedia-mcurgent.asp • Web: MorrisCountyNJ.gov MorrisOEM.org • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com/MCUrgent • Text: text follow MCUrgent to 40404
- 14. Resources • Slideshare.net/MorrisCountyNJ – MCUrgent presentations – “Building a Municipal Social Media Presence” • Twitter, Facebook, Hootsuite – “Emergency Communications: Getting Prepared, Making it Happen”
- 15. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer Digital and Social Media Manager, Morris County NJ September 27, 2013
Notas del editor
- {"2":"So, how did MCUrgent get started?\n"}