4 dec innovations session - phygital shereen & tara

•Descargar como PPT, PDF•

1 recomendación•981 vistas

Key principles: The omni-channel experience is about blurring the lines between the physical & digital space. Its about creating a seamlessly cohesive shopping experience across platforms that addresses shopper needs in whichever way they choose to shop. Its about creating a personalised shopping experience, and one that meets shopper expectations. The key thing to mention here is that shopper needs remain to a large extent unchanged, but their expectations are now defined by their online experiences which should be fulfilled in retail. Its about tapping into existing behaviours, we know that shopper journeys are intertwined and difficult to define. Shopper channel-hop according to their needs & what is convenient for them. Enter the phygital space. 1. http://www.youtube.com/watch?v=CokbQWI_15U 2. Endless aisles Shoppers can order items using smart devices in store which can also store a customer’s shopping history (personal profile) such as the personalised experience that shoppers get online. 3. Shoppers today expect high levels of product service. Empowered sales staff can provide shoppers with seamless services like check out, inventory/ stock search, product recommendations anywhere from anywhere within the store, therefore changing the face of retail interaction. This is ever more important now because shoppers have access to a wealth of information about brands and products. Sales staff should be just as knowledgeable about the products they are selling if not more than customers themselves. 4. Hyper-connected customers are always connected, and use their smartphones to make their lives easier, more fluid and less cluttered. As they become more tech-savvy they are increasingly taking charge of their own shopping experience, identifying and leveraging different sources of information and channels to optimise their own shopping journey. Smartphones also enable shoppers to personalise their shopping Allow shoppers to shop regardless of time and location, its all about what is more convenient for them. Examples include shoppable windows, click & collect services & creating flexible touch-points for collecting online orders, digital stores online in unexpected places (i.e. Daily Mail) The key take out is for retailers to be where shoppers are and to be relevant regardless of channel 6. Shoppers always want to trial products before they buy, so why not offer them an easy & hassle free way to doing so? Virtual fitting rooms not only allow customers to try on clothing items without physically doing so & saving them time, they also have the added benefit of offering tailored product recommendations which ultimately builds trust and loyalty for the brand. Is it all about innovative tech?...NO! fulfills their expectations. So when thinking about digital store innovation, don’t just digitise...humanise.

Marketing Empresariales Noticias y política

Enter the Phygital Space

© 2013 Cheil Europe Ltd. All rights reserved.

Key principles of Omni-channel
It’s about a seamless, cohesive experience
It’s personal, and meets shopper expectations
It taps into existing behaviours

© 2013 Cheil Europe Ltd. All rights reserved.

9 tricks for becoming an
omni-channel retailer

© 2013 Cheil Europe Ltd. All rights reserved.

1. Create a cohesive experience

http://www.youtube.com/watch?v=CokbQWI_15U

http://www.youtube.com/watch?v=CokbQWI_15U
© 2013 Cheil Europe Ltd. All rights reserved.

2. Behave digitally

© 2013 Cheil Europe Ltd. All rights reserved.

4. Give them control

© 2013 Cheil Europe Ltd. All rights reserved.

5. Let them shop anywhere at anytime

© 2013 Cheil Europe Ltd. All rights reserved.

6. Hassel-free trials

© 2013 Cheil Europe Ltd. All rights reserved.

8. Let the latest tech work for you

© 2013 Cheil Europe Ltd. All rights reserved.

9. Make it easy for them to pay

© 2013 Cheil Europe Ltd. All rights reserved.

The Perfect Omni-channel retailer…
Creates cohesive experiences between digital and physical environments.
Behaves digitally in the physical space.
Empowers employees, but gives the shopper control.
Lets the consumer try a product or buy a product anytime, anywhere.
Knows what fans love & celebrates it.
Uses the latest tech, but not in a gimmiky way.
Taps into existing behaviour and makes purchasing easier.
© 2013 Cheil Europe Ltd. All rights reserved.

Más contenido relacionado

Último

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

2024 Social Trends Report V4 from Later.com

nmislamchannal

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

How consumers use technology and the impacts on their lives

Mathuraa

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

The Impact Of Social Media Advertising.pdf

ishikajaiswal116

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

GOOD QUALITY EDUCATED PROFILE HOTEL SERVICE AT VERY LOW 100% SAFE AND ORIGINAL. 100%⭐⭐⭐ SATISFIED GUARANTEED (age-19 to 35) College girls , party girls and also house wife's⭐⭐⭐⭐⭐ Our Service Available In Home AND STAR HOTELS , In call Out call Service.24 hrs⭐⭐⭐⭐⭐ * Models⭐⭐⭐⭐⭐ * Call Center Working Girls/Women * Hi Tech Co. Girls/Women⭐⭐⭐⭐⭐ * House Wife.⭐⭐⭐⭐⭐ * College going girls .⭐⭐⭐⭐⭐ All Meetings Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed Service Available In:⭐⭐⭐⭐⭐

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

NiteshKumar82226

Destacado

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

Destacado (20)