Busting Brain Myths for Better Design
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1. The document discusses common myths about the brain, including that we only use 10% of our brain and that people are strictly left-brained or right-brained thinkers. 2. It explores research on brain hemispheres and personality types, noting findings are more complex than popular stereotypes. 3. The conclusion advocates for better design by avoiding generalizations, recognizing user diversity, questioning purported brain "facts", and grounding designs in how people actually think rather than preconceptions.
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Busting Brain Myths for Better Design
- 1. Busting Brain Myths for Better Design Chelsea Maxwell ! @chelsea_lace
- 2. quick quiz
- 3. are you a left brain or a right brain thinker? quick quiz
- 6. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 7. user interaction designer Active Network m.s. applied cognition and neuroscience The University of Texas at Dallas
- 9. who else likes brains? I like brains
- 11. Roger Sperry
- 21. One must caution in this connection that the experimentally observed polarity in right-‐left cognitive style is an idea in general with which it is very easy to run wild.
- 24. what do we know about brain hemispheres?
- 26. So do 1 in 10 right-‐handed people 1 in 3 left-‐handed people have language areas on their right hemisphere
- 28. creativity logic
- 29. creativity logic
- 30. memory intelligence understanding motivation talent awareness emotional intelligence problem solving divergent thinking aesthetics skill reasoning creativity logic
- 31. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 32. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 33. ? ? ?
- 34. 65% of people surveyed believe we only use 10% of our brains
- 37. We are making use of only a small part of our possible mental and physical resources. — William James
- 38. Professor William James of Harvard used to say that the average man develops only ten percent of his latent mental ability. — Lowell Thomas
- 40. 10% of what?
- 42. 20% body’s energy 3% weight
- 46. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 47. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 51. Katherine Briggs and Isabel Briggs Meyers
- 61. Disciplined and self-‐controlled outside, you tend to be worrisome and insecure inside. “ ”
- 62. You pride yourself as an independent thinker and do not accept others' statements without satisfactory proof. “ ”
- 63. At times you are extroverted, affable, sociable, while at other times you are introverted, wary, reserved. “ ”
- 64. subjects rated accuracy as 4.26 on a scale of 0 (﴾very poor)﴿ to 5 (﴾excellent)﴿
- 65. even after just 5 weeks as many as 50% of people are classified as a different type
- 67. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 68. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 70. Goethe’s Theory of Colors
- 81. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 82. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 84. Marc Prensky
- 85. 1/3 can't identify description of “bcc” email function 1/4 didn’t know how to adjust privacy settings on social media sites
- 88. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 89. 1. Left brain vs. right brain 2. 10% of your brain 3. Personality types 4. Color and emotions 5. Digital natives
- 90. Design better
- 91. 1. don’t generalize. research.
- 92. Age Extroversion Technology experience Emotions Creativity Occupation Personas Tasks Decision making
- 93. 2. your users aren’t stupid
- 94. 3. designers aren’t special I’m not like other brains
- 95. 4. Design with mental model in mind
- 98. Can you find the original source?
- 99. Is the study valid? Can you find the original source?
- 100. Too good to be true? Is the study valid? Can you find the original source?
- 101. Is someone trying to make money from this? Too good to be true? Is the study valid? Can you find the original source?