This document discusses how location data can reveal extensive personal information about individuals, including where they live, work, go for holidays or shopping, how they travel between locations, what types of events and activities they engage in, their social circles and status, and even potentially sensitive or illegal activities. It notes that location is obtained through services that require sharing location, opportunistically as part of services, or hidden through techniques like battery cookies and wardriving. The document questions who owns individuals' data, whether people truly understand what they are agreeing to when consenting to services, and whether the current model of exchanging privacy for services is sustainable.

1. You are:
Where You are
What you do
Who you live with
What you web to
What you do when noone see
What ….
(@chemaalonso)

2. New world of... “contextual” services

3. GPS Permission
& the “AD-IDs”

4. Tinder
Spying
Bots

5. Ipv(4/6) Address

6. Play Store Bug ”scared” people!!

7. WarDriving (SSID+BSSID+GPS)

8. Google Street car “scandal”

9. iSniff-GPS

10. Mobile Cellphone Network

11. Battery Cookies

12. Battery Cookies

13. Location obtained
•Needed -> Service based in Location
• i.e.: Find My iPhone
•As trade of -> Need to accept to get the service
• i.e.: “Free” App or “Pay with your Privacy” App
•Opportunist -> As part of the service
• i.e.: Calls, backend connections,
•Hidden -> Service is bypassing controls
• i.e.: Battery Cookies, Wardriving

14. Location Speaks

15. Where you stay?
•WHERE YOU LIVE
•WHERE YOU GO ON HOLIDAYS
•WHERE YOU WORK
•WHERE YOU GO SHOPPING

16. HOW it CHANGES?
•Walk?
•Car?
•Bike?
•COMBINATION?
•SKATE?
•WHERE YOU PARKED THE CAR

17. AT WHAT TIME YOU ARE THERE?
•WHERE YOU SLEEP
•WHERE YOU HAVE LUNCH
•WHERE YOU HAVE DINNER
•WHAT IS YOUR DAILY ACTIVITY
•SHOPS -> ALL KIND OF SHOPS AT ANY TIME

18. EXTERNAL SOURCES (Point of Interest)
•RENT OR BOUGHT HOUSE (official Sources)
•RICH OR POOR
•Are you a good target for cibercrime?
•WHAT COMPANY DO YOU WORK FOR
•Are you a valuable target for Cyberattacks?
• VISITS YOU MAKE TO

19. TEMPORARY EVENTS
•WHAT KIND SPORTS DO YOU LIKE
•STADIUMS
•WHAT TYPE OF CONCERTS DO YOU LIKE
•WHAT KIND OF EVENTS DO YOU ATTEND
•CONFERENCES
•WHAT MOVIES DO YOU LIKE
•CINEMA

20. BEING “CRAPPY”
•WHAT POLITICAL PARTY DO YOU VOTE FOR
• MEETINGS, PEOPLE YOU MEET,
•HOW MANY LOVERS DO YOU HAVE
• WHERE DO YOU SLEEP???
•DO YOU HAVE A “SECRET” INTEREST
• WEIRD SHOPS OR PLACES??
•ARE YOU IN A BUSINESS/PLEASURE TRAVEL
•ARE YOU DOING SOMETHING ILLEGAL

21. ALL TOGETHER
•PROFILE A POINT OF INTEREST
• HIGH CLASS?
• LOW CLASS?
• FAMILIAR?
•CIRCLE OF FRIENDS
•SOCIAL STATUS
•STRANGE BEHAVIORS? (RISE OF THE “MACHINE LEARNING”)

22. TO DO WHAT?

23. SERVICES
•ANTIFRAUD
•CONTEXTUALIZED INFO
•TRAFFIC
•WHEATHER
•EMERGENCY
•CAR POOLING
•PROFILE A PERSON/STREET/AREA/ROAD/CITY

24. TARGETING ADDS

25. HOW MUCH MY DATA VALUES?

26. SOCIAL GOODS

27. WHOM DATA BELONGS TO?
•Are terms & conditions agreements clear enough?
•Are people aware of the “Yes, I agree” real meaning?
•Is longer sustainable this model?
•Is that service worthy to sell your privacy?

28. Questions?