Introduction in MIL

1. 1. Introduction to Media and
Information Literacy (Part 1)
• Communication, Media, and
Information
• Media and Information Literacy
(MIL)
MIL PPT 01, Updated: December 8, 2016
MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
 identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).

3. Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media and Information Literacy: A Composite Idea
D. Performance Task- Written Work
1. Cooperative Work

4. FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

5. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
What is
communication?

6. TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)
Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

7. Identify the following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?

8. Picture Analysis
Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

9. Photo Credit: http://www.quickmeme.com/p/3w26jo

10. How is communication affected by media
and information?
INFORMATION
 data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
MEDIA
 Communication
Tools
Communication
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

11. FORMATIVE ASSESSMENT: RECITATION
 How does Facebook serve as a
tool or medium for
communication?
 How did Facebook affect the
way people communicate with
each other?
 How did Facebook affect the
quantity and quality of
information available to people?

12. Media roles
Act as channels of information and knowledge
Facilitate informed debates
Provide us with information about the world beyond our immediate experience
Function as an advocate and social actor in its own right while respecting
pluralistic values
 Build a sense of community
Function as a watchdog of the government in promoting transparency
Act as a facilitator of democratic process
Serve as a vehicles for cultural expression and cultural cohesion

13. Information
The Internet: Means of Communication
The Internet: Source of Information
The internet is an important source of information because of the
following:
◦ It has a wide array of publishers.
◦ It has vast information from culture to science.
◦ It has an archive of all the news globally.

14. Information can also be accessed through:
◦ Facebook
◦Blogs
◦Online Journals
◦Twitter
◦ Websites
◦Linkedin

15. Facebook: A Channel for Communication
What makes facebook a channel of
communication?

16. Facebook: A Channel for Communication
How did face book change the world?

17. TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

18. What do I know
MEDIA
INFORMATION
LITERACY

19. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?

20. Created by Mr. Arniel Ping using Meme Generator: imgflip
What is
Media and
Information
Literacy?

21. MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011

22. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens

23. PERFORMANCE TASK-WRITTEN WORK
COOPERATIVE LEARNING
Photo Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesand

24. Performance Task- Written Work
Cooperative Learning: Facebook’s Communication Model
Part I
A. Create a model showing the communication process
in Facebook. Name your communication model (5
points)
B. Briefly explain the different components (e.g. sender,
receiver, channel, events, feedback, etc.) in your
communication model (5 points)
 Group of 3 students  Time Allotted: 50 minutes

25. Performance Task- Written Work
Cooperative Learning: Facebook’s Communication Model
Part II
A. Essay. Answer in not less than 3 sentences. (5
Points)
1. How is communication affected by media and
information in your communication model?

26. REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/communicati
on-models/page/2/

27. REFERENCES
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/22465
5e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf