2. EvEry succEss casE
starts with an inspiration
The constant growths of new smartphone platforms are
quickly becoming a mainstream channel for transaction,
customer service, branding and user experience. For every
brand, advertiser and marketer, mobile has become a crucial
part of its customers, competitors and marketing strategies.
With over ten years of mobile and new media leadership in
Asia-Pacific, Cherrypicks is an ideal partner that brands can
trust in their mobile strategies and execution. We pride
ourselves in our creativity, technology, professionalism,
passion and, above all, our people. We are also privileged to
have a strong client track record and numerous international
awards. This publication is part of the “Our Secrets”
Collection to share our inspirations and approach to mobile
marketing. Enjoy.
All rights reserved by the Cherrypicks Group.
3. Moët Hennessy DieGo HK (LVMH GrouP)
hEnnEssy Mix
platform | iphone, android
launch date | october 2010
HEnnESSy Mix cherrypicks.com
Brief
to rejuvenate Hennessy VsoP brand and promote Hennessy
Mix drinks to target market of age 20 to 35 spirits drinkers.
ProDuCt
The inspiration of Hennessy Mix drinks using Augmented
reality (Ar) vision technology at designated bar location has
given birth to the World’s first iPhone and Android
application with location-based Ar vision. Customers can
simply point the Hennessy Mix application at any Hennessy
coaster or bottle label to view Ar vision 3D Hennessy Mix
drinks. Plus, if customers are at the designated bar locations,
they would be awarded with stamps, which can be redeemed
for prizes. other exciting features include Ar photo frames
for customers to capture, decorate and Facebook-share their
precious moments.
4. THE WoRLD’s FiRsT LocATioN-bAsED
MobiLE AugMENTED REALiTy (AR) VisioN
open Hennessy Mix App
at designated partner
bars
Point at coaster to view
3D Mix drink
• Animated 3D visualization triggered by image
• No marker such as QR code or patterns
• Tracking of image
• Location-enabled “check-in” stamp collection
Location-enabled
stamp collection to
win prizes
5. Mtr
MTR MobiLE
platform | iphone, ipad
launch date | may 2010
Mtr MoBiLe cherrypicks.com
Brief
To create an innovative and convenient service as well as
a point-of-interest browser for consumers in Hong Kong and
visitors overseas.
ProDuCt
Embarking on a mission to create the best user experience,
we developed an award-winning application. it features
a finger-friendly journey planner tool customized for both
iPhone and iPad usability. in addition, we have created the
largest Augmented reality (Ar) browser experience for over
20,000 point-of-interests (food, shopping, entertainment and
landmark) in Hong Kong. the application has an offline mode
for visitor’s convenience.
6. AugMENTED REALiTy (AR) bRoWsER
HoW To usE AR bRoWsER
Poi details
Distance bar
Poi in AR mode —
Radar screen Menu selection distance and direction
Listing of radar
7. HonG KonG Arts festiVAL
HKAF 39TH ANNiVERsARy
platform | iphone
launch date | september 2010
HKAf 39tH AnniVersAry cherrypicks.com
Brief
To promote the total enjoyment of arts appreciation
and cultivate arts community in Hong Kong
ProDuCt
As this initiative represents the first major arts community
application in Hong Kong, both HKAf and Cherrypicks wish
to develop an user experience with sparkling visual appeal
and artistic delight in addition to all essential multimedia
programme and ticketing information for the 39th Hong Kong
Arts Festival. numerous native smartphone technologies and
human senses are engaged for total enjoyment experience.
This application is where arts and technology unites, which
also helps set the stage for cultivating digital natives and
a wider audience for the West Kowloon Cultural Centre.
9. Mtr MALLs
i-cATcH
platform | iphone
launch date | november 2010
i-CAtCH cherrypicks.com
Brief
to drive traffic by offering discount coupons to two shopping
malls – Telford Plaza and Maritime Square.
ProDuCt
“Gamification” at its best — we have transformed a diversely
traditional coupon download service into an entertainment
and fun experience. shake-to-catch a variety of fish
representing different discount coupons which can be
redeemed at the shopping mall merchants. in addition,
we have further innovated with unprecedented Ar vision
interactive game using red packet / laisee was also rolled out
in Chinese new year.
11. Though, we may not be the most creative company, nor are
we the most resourceful. nevertheless we have seamless
teamwork of over a hundred passionate individuals from
various background such as technology, design,
telecom, film, internet, consulting and advertising.
such teamwork has clearly reflected in
our award-winning quality products.
12. While we can show off our prolific
portfolio of cases, our biggest
asset resides in our intellectual
properties, methodologies, culture
as well as our people.
Thus, rather than pages of
Application icons, we are better
represented by People icons.
innovation is teamwork in
transforming creative ideas into
quality products.
13. scAN us FoR MoRE sEcRETs
teL eMAiL
+852 2127 7788 iNFo@cHERRyPicKs.coM
