Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library!

Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library! Cheryl Burnette Webmaster Homewood Public Library www.homewood.lib.al.us [email_address] 205.332.6631

What is outreach? http://www.flickr.com/photos/msspider66/44397492/

Connecting users with library services http://www.flickr.com/photos/7395147@N02/483197554/

Connecting users with librarians

http://www.flickr.com/photos/mr_jan/2460978886/

Make your library website two-way ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/leonski/457487863/

URLs for your library’s website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EngagedPatrons.org Free & low cost Web 2.0 services for libraries run by Glenn Peterson (Hennepin County Library) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Library directory listings: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can search engines find your library? ,[object Object],[object Object],[object Object],[object Object],[object Object],Google Yahoo SurfWax (+ educational, US Gov tools, etc.) dogpile Ask.com WebCrawler

Is your library in the general directories? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/detroitderek/2540955593/

Add your location to wikimapia

Wikipedia ,[object Object],[object Object],[object Object],[object Object]

Social networking must-haves! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start with a profile or page and keep the account current! Remember no information is better than old information. Then gradually upload photos, blog, become friends & fans, join groups, send notifications & bulletins, comment, upload podcasts, send flyers(?) etc.

Tweeting on twitter Post your flickr photos & your blog to twitter using twitterfeed twitterfeed.com & Ping.fm ( Ping.fm supports over 30 sites) Use TwitterLocal www.twitterlocal.net to find local twitterers

Look who’s on facebook! Send facebook flyers to targeted audiences - $10 for 5,000

Instant Messaging/meebo ,[object Object],[object Object],[object Object],[object Object],HPL Chambers County Library

Submit your blog to search engines ,[object Object],[object Object],[object Object],[object Object]

How about blog geo-search engines? ,[object Object],[object Object],[object Object]

Reach out & be social: find local blogs & forums to monitor, offering help & information with comments, posts, etc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interact with local blogs ,[object Object],[object Object],[object Object],[object Object]

Community Events Calendars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List your library in FREE Wi-Fi directories ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s linking to you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/thetypejunkie/2164755188/

Social Review Websites ,[object Object],[object Object],[object Object],[object Object],What are your customers saying about you when you’re not around? insiderpages judy’s book

Is your library mentioned in: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bloglines (you may be surprised)

delicious & furl Bookmark recommended sites & helpful links in a web directory to share with others. Set up a username & public profile with your library name. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can people find your a/v? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Freebies for a/v ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Slam the Boards! Answers.com, WikiAnswers (wiki.answers.com), Yahoo Answers & Amazon's Askville – “We recognize that these sites can help promote the idea that librarians are active and dynamic participants in the web 2.0 community, and we're not just waiting for the questions to come in!” answerboards.wetpaint.com/page/Slam+the+Boards! The 10 th of every month!

Push out as much info as possible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Texting (text messaging) ,[object Object],[object Object]

Second Life, Info Island ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Digital Marketing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think your patrons aren’t using these tools… well they are! Be a tech leader in your community!

Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library!

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Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library!