A look at social media, successful women users and how-to tips.

1. Hi.

2. Cheryl Smith
CultureSmith Consulting
@CherylSmith999
I help people understand and use social media to engage customers,
partners, members and colleagues. I blend more than twenty years of
marketing experience in both private sector and non-profit
organizations with the ability to translate how to use emerging
technologies - in human terms. The bottom line is about…
Engaging people.

3. Jennifer A. Bailey
Marketing-Helper.com
@marketinghelper
“My passion is in creating solutions where improvement is
needed. Through web strategies, coaching and education, I
walk alongside my customers to effectively meet brick and
mortar goals. I help you cut costs while increasing sales!”

4. “93% of Americans believe
all businesses should have a
presence in social media”
- Web Guild

5. men, Influence and Social Media
1,000,000,000,000 (one trillion)
Approximate number of unique URLs in Google index
2,000,000,000 (two billion)
Very rough number of Google searches daily
684,000,000
The number of visitors to Wikipedia
in the last year

6. Ambient Awareness
Mike & Gail Hyatt

7. Created for
Relationship:
“Social media provides women with
unprecedented opportunities to become
more fully who we are. ”
– Cheryl Smith

8. Meet Megan
TwitterMoms
•Began September 2008
•By day 15, adding one new member every 10 minutes
•Christmas catalog
•RAMBO Alerts

9. Turning Trials to Triumph
z
Mary DeMuth
•Book Mentor
•Daisy Chain
•Family Secrets

10. Make a Freakin’ Difference
z
‘amateur’ or ‘professional’ makes little
difference when the goal is to tell
stories that cause positive change…
everyone has the power to create
powerful stories and intentional content
that will spread into the world, raise
awareness, and cause change.
– Amanda Koster, Salaam Garage
http://www.gnomedex.com/video/amanda-koster-salaamgarage

11. Why Bother?
People are there.
LOTS of them.
They’re listening.
…for what YOU have to say.

12. efinitions of Social Media
Social Media in Plain English
By Lee Lefever on The Commoncraft Show
“I see social media as a revolution in human culture. It is fundamentally shifting every element of human
society… it’s almost as if the social web has enabled an era where trust is the core value and everything
outside of trust is irrelevant. -Jason Fowler, Wisely Woven on The Social Media River

13. "In the first generation of the web, it was
all about providing information to your
readers - the web was a one-way street.
Web 2.0 is all about the user and giving
the user a voice - thus making it a two-
way street.”
-Essential KeyStrokes

14. Trust Agents:
“People who use the web in a very
human way to build influence,
reputation, awareness, and
translates that into some kind of
business value” - Chris Brogan

15. Using Social Media
Goals:
1. To Gain Credibility
2. To show humanity
3. To show evidence
•Social Media is a way for people to DO IT THEMSELVES.
•Social Media is a result of companies not listening to
their customers.
•Social Media takes 6 degrees of separation and
gives us closer access to people.

17. Tools We Should All Be Using
All Web 2.0 Tools: http://www.go2web20.net
Blogging: http://www.wordpress.org
Microblogging: http://www.twitter.com
Social Networking: http://www.Facebook.com
Business Networking: http://www.linkedin.com

18. w to Have Influence with Blogging
Recommendation: http://www.wordpress.com / wordpress.org
1. Create a Good Impression
2. Position Yourself Above the Competition
3. Market Your Blog

19. A Closer Look
Creative Commons graphic
byon Flickr by Sunny.x
Creative Commons graphic
on Flick by miralize
Creative Commons
graphic on Flickr by
Shimoroka

20. Questions?

21. Announcements
•Friday 2.0: 9am Every Friday @ The Muse Coffee
•“Blog-Off” Competition, Submission Deadline May 15
•Lynchburg’s Best Kept Secrets
•Twitter 5/26, 9-11AM
•LinkedIn 6/30, 9-11AM

22. Bye.