Reach For the Stars
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Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
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- 1. PERSONAL BRAND EXPLORATION Cheryln Gibbs Project & Portfolio I: Week 1 OCTOBER 27, 2021
- 2. My content creation journey began as a hobbyist publisher, where I created family newsletters for 14 years. When article submissions got more lengthy and photos became common, I realized that Microsoft Publisher would not work anymore, and I needed to learn a layout program. I bought the adobe creative suite and started to learn InDesign and Photoshop. After I designed my fi rst full-color 60-page magazine, I realized that this was not a hobby, so I began to volunteer. In 2015 I started my own video editing business to help subject matter experts create and launch their online training platforms. I am now attending Full Sail University, learning how to market consumers professionally. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Manager • Producer and Directors • Film and Video Editors BRAND ARCHETYPE - I am willing to take calculated risks that break the status quo and create extraordinary results. I am an out-of- the-box thinker aiming to create solutions to problems and improve the world around me. DIGITAL MARKETING for ADVERTISING & PUBLIC RELATIONS Picture Relevant to Your Industry Goes Here
- 4. Hiring Managers TARGET AUDIENCE Candice Boehm Outreach Plan: • I will research the company and career opportunities. • I will send her a message on LinkedIn describing my experience, quali fi cations, and that I am looking to transition to a new company, and attach my resume. • I will follow up with her in a week by sharing an article about a new trend in the recruiter's industry. With a note: “This made me think of you. Hope you're doing well!” Marketing & Recruiting at Practice Real Estate Group Estell Tarwater Outreach Plan: • Personalize my resume to the job description • Email a copy of my resume to Estell • Call Estell after one week to con fi rm that she received my application HR Coordinator at Touro University Arianne A. PROFILE PICTURE Talent Acquisition at Iridium Satellite Outreach Plan: • Personalize my resume to the job description • Email a copy of my resume to Arianne • Call Arianne after one week to con fi rm that she received my application
- 5. GOALS Short Term: (Immediately After Graduation, 2023) • Obtain a manager role in my related fi eld ‣ I will obtain a Director of Marketing role within three months after graduation with my BS in Digital Marketing. Mid Term: (2028) • Full Service Marketing Agency ‣ By 2028, I will expand my current business Digital Moonshot into a full-service marketing agency that closes the digital divide between innovation and reality by utilizing a multimedia marketing strategy to connect clients with their customers generating $100,000 annually. Long Term: (2043) • Become A Grandma Millionaire ‣ In 2043, at the age of 68, I will have $1,000,000 in residual income to allow me and my husband to retire. We will spend our golden years visiting our kids, spoiling our grandkids, reaping the reward of a ful fi lling and rewarding life.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Adobe Suite SOFT HARD Novice / Adept / Expert Written and Visual Storytelling Novice / Adept / Expert Leadership Novice / Adept / Expert Communication Novice / Adept / Expert SEO SOFT HARD Novice / Adept / Expert Evaluating and Editing Websites Novice / Adept / Expert Mentoring Team Members Novice / Adept / Expert Con fl ict Management Novice / Adept / Expert
- 7. I help business owners generate tra ffi c, lead, and revenue by leveraging the little-known digital marketing secrets that lower traditional advertising costs, saving clients an average of 1,000 dollars a year. PROMISE
- 8. CREDENTIALS Work Experience: • Multimedia Content Creator, Xversant • Marketing Manager, Success By Media Education: • General Education AA, UVU 1996 • Digital Marketing B.S., Full Sail University 2023 Awards: • Course Director’s award in the Storytelling for Marketing class, FSU. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Chloe Zubka Industry Experience: • Marketing Manager At Dr. Dabber Education: UNLV Bachelor’s Degree, Communication Leadership Experience: • Marketing Manager • Marketing Coordinator Skills and Pro fi ciencies: • Social Media - 2 endorsements • Digital Marketing- 9 endorsements • Marketing Strategy-9 endorsements Cheryln Gibbs Overall Online Presence: • Chloe is connected to 430 people on LinkedIn. Her image banner is customized of Las Vegas, but does not have a professional headshot. She has 27 published articles about Dr. Dabber. She is not active on social media and her LinkedIn URL is not customized. • Grade: Average, 50 out of 100 HEADSHOT Industry Experience: • Marketing Manager At Success By Media Education: UVU • Associates Degree, General Education Leadership Experience: • Managed a Team of 6 people at Success By Media • Managed a Team of 4 people at Xversant Skills and Pro fi ciencies: • Adobe Creative Suite -3 endorsements • Marketing - 6 endorsements • Social Media - 6 endorsements Overall Online Presence: • Cheryln has over 500 connections on LinkedIn. My image banner is customized and I have a headshot. I have 5 featured videos and my graphic design portfolio available for people to see. I am not active on Social media and my LinkedIn URL is not customized. • Grade: Average, 60 out of 100 Cheryln Gibbs Chloe Zubka
- 10. COMPETITION Rene Durruthy Noteworthy Experience: • Marketing Director, JFK Financial, Inc • CoFounder, My Night Cap Cheryln Gibbs HEADSHOT HEADSHOT Industry Experience: • Digital Marketing Director, DTP Education: Full Sail University Bachelors Degree, Internet Marketing Skills and Pro fi ciencies: • SEO - 35 endorsements • Advertising - 30 endorsements • Digital Marketing - 19 endorsements Overall Online Presence: • Rene has over 500 connections on LinkedIn. His image banner is customized with no headshot. He has no published articles and he is active on social media. He does not have a customized URL • Grade: Superior, 70 out of 100 Industry Experience: • Marketing Manager At Success By Media Education: Utah Valley University • Associates Degree, General Education Leadership Experience: • Managed a Team of 6 people at Success By Media • Managed a Team of 4 people at Xversant Skills and Pro fi ciencies: • Adobe Creative Suite -3 endorsements • Marketing - 6 endorsements • Social Media - 6 endorsements Overall Online Presence: • Cheryln has over 500 connections on LinkedIn. My image banner is customized and I have a headshot. I have 5 featured videos and my graphic design portfolio available for people to see. I am not active on Social media and my LinkedIn URL is not customized. • Grade: Average, 60 out of 100
- 11. BRAND POSITION I help business owners generate tra ffi c, leads, and revenue, so they can spend more time doing the things they love--and less time worrying about money. As a marketing manager with a specialty in multimedia, I leverage the little-known digital marketing secrets that lower traditional advertising costs, saving clients thousands of dollars every year. “CHERYLN”
- 12. NETWORKING & MARKETING Industry Events & Organizations • Adobe Max on Demand ‣ Oct 26-Nov5 | Online • IMPACT 21 Internet Marketing Association ‣ Oct 1, 2022 | Las Vegas • Social Media Marketing World ‣ March 14-16 | San Diego, CA Digital Marketing • Primary Content: I am the Hero Archetype and I am going to write and produce content helps people learn self mastery. • Primary Tools: I am going to start a bi-weekly video cast on YouTube and then reuse that content to create a podcast, blog article, social media posts, etc. • Website: I will publish all of my content on my digital portfolio website and encourage people to like my content or visit my website to build brand awareness. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I am going to seek out a writing mentor that can help me with my personal blog and who has experience with SEO optimization. Jan 2022 Formal Education • Bachelors Degree from Full Sail University, 2023 • SEO certi fi cation: March 2022 • Website Fundamentals: May 2022 Technical Skills • Create a personal blog and optimize with SEO- Xversant, JANUARY 2022 • Join a Marketing team and curate digital library - Erica Peitler, DECEMBER 2021 • Build my personal brand awareness by posting on Social Media -Xversant, JANUARY 2022 Soft Skills • Build positive relationships, with colleagues and managers- Xversant, ongoing • Learn a new skill and complete a certi fi cate program LinkedIn Learning, MAY 2022 • Be open to feedback from classmates and instructors - FSU, January 2022
- 14. CHERYLN GIBBS You know how most small business owners spend too much money on traditional advertising? Well, I leverage the little-known digital marketing secrets that lower traditional advertising costs, without paying for TV and radio spots. In fact, I developed and implemented marketing strategies for one of my clients that saved them thousands of dollars each year. “ Picture of You Goes Here
- 15. REFERENCES 13, M. S. on M. (2021, June 30). 6 best bene fi ts of Digital Marketing (& Online Advertising). WebFX Blog. Retrieved October 29, 2021, from https://www.webfx.com/blog/ marketing/bene fi ts-of-digital-marketing/. Aubka, C. (2021, October 29). Chloe Zubka - Marketing manager - dr. dabber | linkedin. Linkedin. Retrieved October 29, 2021, from https://www.linkedin.com/in/chloe-zubka-122964107. Durruthy, R. (2021, October 29). René Durruthy - Director of Digital Marketing - DTP | LinkedIn. Linkedin. Retrieved October 29, 2021, from https://www.linkedin.com/in/rdurruthy. Editorial Team, I. (2021, March 31). Top marketing manager skills to have (and how to improve yours). Indeed Career Guide. Retrieved October 29, 2021, from https://www.indeed.com/ career-advice/resumes-cover-letters/marketing-manager-skills. Horoszowski, M. (2021, April 19). 5 great examples of smart goals for your career. MovingWorlds Blog. Retrieved October 29, 2021, from https://blog.movingworlds.org/5-great- examples-of-smart-goals-for-your-career/. Putnam, K. (2019, May 22). Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved October 27, 2021, from https://www.kayeputnam.com/brandality-quiz/. Suite, A. (2021, March 29). Adobe MAX 2021 | The creativity conference. Watch Max OnDemand. Retrieved October 29, 2021, from https://www.adobe.com/max.html. Terms, M. (2021, October 21). 2021-2022 Digital Marketing Conferences - the big list. Marketing Terms. Retrieved October 29, 2021, from https://www.marketingterms.com/ Quick search for: Digital+marketing. O*NET OnLine. (2021, October 29). Retrieved October 29, 2021, from https:// www.onetonline.org/ fi nd/quick?s=digital%2Bmarketing. Yourself, B. (2021, June 15). Personal brand statement examples & tips (2020). BrandYourself Blog | ORM and Personal Branding. Retrieved October 29, 2021, from https:// brandyourself.com/blog/how-tos/personal-brand-statement-7- winning-steps-to-creating-one/.