1. G321 Foundation Portfolio in
Media
Evaluation

2. Presenting your evaluation
• You need to present your evaluation digitally,
either as:
– A podcast
– DVD extras such as director’s commentary or “making
of” video
– A blog post with interactive elements such as video,
stills
– A PowerPoint via Slideshare/Scribd or (better) a Prezi
– A website
– or a combination of two or more of the above
• You need to view the evaluation as a creative task
and the exploit the potential of the format
chosen through the use of images, audio, video
and links to online resources

3. Questions to address
1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How does your media product represent particular social
groups?
3. What kind of media institution might distribute your
media product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies from the
process of constructing this product?
7. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full
product?

4. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• How have you emulated your research
findings in your production?
• How have you departed from or challenged
your research findings?
• Ensure you cover the forms and conventions
of title and opening sequences, referring back
to your research

5. How does your media product
represent particular social groups?
• Use your knowledge of representation from
the G322 exam module
• Discuss shots you have used – evaluate how
the shots and mis-en-scene are constructed to
represent the people in them
• Evaluate how your script establishes the
representation of people
• Link your evaluation of representation to the
genre you have chosen

6. What kind of media institution might
distribute your media product and why?
• Connect your evaluation here back to your
planning
• Clearly lay out the institutional framework for
distribution
• Describe how you came up with your idea for a
film production company (your production group)
• Explain how you would need a distributor /
production partner to get your work into cinemas
• How else might your work be distributed?
(online, download, DVD, stream, Netflix, Lovefilm
etc)

7. Who would be the audience for your
media product?
• Be clear about who the audience is in terms
of:
– Age range
– Gender
– Social background
– Interests and character types
– Regionality/ethnicity where appropriate

8. How did you attract/address your
audience?
• Demonstrate how you made your production
fit the audience
• Give specific examples of how the script,
narrative, soundtrack, shot choices etc. would
appeal to the audience you have specified
• You should link this where appropriate to the
genre you have chosen

9. What have you learnt about technologies from
the process of constructing this product?
• Outline the skills you have learned in the
different technologies including camera,
sound kit, lighting, Premiere Pro, After Effects,
(where used), Tumblr, YouTube etc.
• Illustrate some of the skills with screenshots
• Evaluate how well you have done with the
skills you have learned

10. Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to
the full product?
• Evaluate how you think you have improved
and developed
• Where appropriate, illustrate this with
examples from the preliminary and the main
tasks

11. Constructing your evaluation
• You can take most questions separately
(though 4 & 5 belong together)
• You can address each question in a different
format – some might lend themselves more to
commentary, some to presentation, some to
written blog posts
• Vary the presentation and make it clear which
question you are addressing in each format

12. Evaluation Marks (top band)
• Excellent skill in the use of appropriate digital
technology or ICT in the evaluation.
• Excellent understanding of issues around
audience, institution, technology, representation,
forms and conventions in relation to production.
• Excellent ability to refer to the choices made and
outcomes.
• Excellent understanding of their development
from preliminary to full task.
• Excellent ability to communicate