The Chicago Department of Public Health plays a crucial role in helping Chicago meet HP2020 goals, including its cardiovascular goals. Chicago’s commissioner of public health, Dr. Bechara Choucair, has a mandate to improve the public’s health includes cardiovascular health promotion and disease prevention and control. This lecture with audience response will describe ongoing efforts toward these goals as well as describe the rationale, methods, and results associated with using social media as bi-directional communication instruments between the Chicago Dept of Public Health and Chicagoans.

1. Chicago Department of Public Health
Building a Healthy Chicago:
Lessons from the Chicago Department of
Public Health
January 22, 2013
Bechara Choucair, MD
Commissioner
Chicago Department of Public Health
@choucair
Rahm Emanuel Bechara Choucair, MD
Mayor Commissioner

2. Presentation Outline
1) CDPH Historical Background
2) Healthy Chicago Initiative
3) Use of Social Media at CDPH

3. Presentation Outline
1) CDPH Historical Background
2) Healthy Chicago Initiative
3) Use of Social Media at CDPH

9. Presentation Outline
1) CDPH Historical Background
2) Healthy Chicago Initiative
3) Use of Social Media at CDPH

10. HEALTHY CHICAGO
CHICAGO DEPARTMENT OF PUBLIC HEALTH
TRANSFORMING THE
HEALTH OF OUR CITY
CHICAGO ANSWERS THE CALL

11. HEALTHY CHICAGO
Chicago Department of Public Health
Infrastructure

13. Overall Healthy Chicago
Implementation Status

14. Tobacco Use: Smoke-Free Environments
• Hospitals
• 5 smoke-free campuses
• Schools
• Public and Catholic schools
• Housing
• 3,250 units of private smoke-free
housing
• 4 CHA smoke-free developments

15. Tobacco-Free Higher Education Campuses
• City Colleges of
Chicago
• Roosevelt University
• Robert Morris
University
IMPACT:
128,000 students
7,300 faculty and staff

16. Limiting Access to Tobacco
•Prohibit Tobacco Vending Machines
•Increase fines for illegal cigarette sales
(minors and unstamped)
•Increase access for City investigators
•$1.00 increase to State cigarette tax
•Undercover stings

17. Tobacco: Select Interventions
• Ask Advise Refer
• 33 clinics; 25+ EHR systems
• NRT Distribution to 5,000
• Tobacco Quit Line – 70% increase (20,400 calls)
• Citywide Media Campaign
• Signage at Beaches and Playlots
• Ads on public transportation

18. Obesity Prevention Accomplishments
• Fresh produce carts
• Corner stores
• Child care standards training
• Complete streets
• CPS BMI data
• Healthy vending
• Chicago Food Plan
.

19. Healthy Chicago PlayStreets
• Public-private partnership
• Under-resourced communities
• Promote physical activity
• CareVan support services
• Children and adults
• 70 events

20. Adolescent Health Accomplishments
• Infrastructure Improvements
– Office of Adolescent and School Health Established
– CPS Chief Health Office and Restructuring
• Healthy CPS ($4.4M)
– Systems, policy and environmental changes to
address: tobacco use, physical activity, nutrition,
emotional well-being

21. Heart Disease & Stroke Accomplishments
• Partnership with CDOT on biking, pedestrian and
Make Way for People
• Healthy Corner store pilot in Humboldt Park and
Englewood
• Million Hearts Risk Check Challenge
o Partnership with Office of National Coordinator for HIT
o Creation of mobile application for risk assessment and
service locations.

22. Access to Care Accomplishments
•Affordable Care Act: 1115 Waiver
• CDPH advocated for the successful 1115 Medicaid
Waiver for Cook County
• Enables early enrollment of 115,000 patients into
Medicaid prior to ACA’s 2014 mandated date.
• County Care program includes the Cook County health
system and selected FQHC partners

23. 2013 Budget Highlights
Strategic Approach to our Budget
•Alignment of existing resources
•Aggressive pursuit of new funding
•Strategic partnerships to secure resources
•Securing continuation funding

24. Presentation Outline
1) CDPH Historical Background
2) Healthy Chicago Initiative
3) Use of Social Media at CDPH

25. Social Media
1. Goal-Oriented
2. Know Your Audience
3. Website Serves as Hub
4. Develop Engaging Content Across All Channels:
Facebook WordPress LinkedIn
Twitter YouTube Foursquare
Google+ Instagram SlideShare
5. Engage in Conversations
6. Measure
7. Re-Evaluate
TIP: Links, Photos & Videos are best!

26. Social Media

27. Most Popular Hashtags 12/2012

28. Our Year on Twitter – Top 10 Words Used
Most tweets on a
single day during
CDC Twitter Chat

29. Twitter Chat
CDC NPIN’s #NPINChat
62,350 Twitter Accounts Reached
635,491 Total Potential Impressions
Chat served to highlight the STD
education and testing
opportunities that arise from health
department and school board
collaborations.

30. Most ReTweeted in 2012

31. Social Media Week
#SMWChiHealth
88,629 Twitter Accounts Reached
532,748 Total Potential Impressions
Panel discussed how to utilize
social media to engage public,
raise awareness and improve
population health.

33. J F M A M J J A S O N D

35. #1 Post Most Reach 2012
1,783 Unique Views 466,339 Potential Reach

36. #1 Virality Post 2012

37. facebook.com/ChicagoPublicHe
alth
Gplus.to/ChiPublicHeal
th
@ChiPublicHealt
h
312.747.988
4
CityofChicago.org/Hea
lth
HealthyChicago@CityofChicago
.org