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WORDCAMP chicago 2011




WORDPRESS HUB                   as your
 SOCIALMEDIA
        SEO

                        NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
Hello!
@nicoleyeary             Nicole
http://nicoleyeary.com
http://aelloluxe.com
Sunday, July 31, 2011
WORDCAMP chicago 2011




                        search                seo
                        engine
                        optimization
                “base your optimization
                decisions first & foremost on
                what's best for the visitors of
                your site” ~ google
                                      NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011



 Rule #6 take your self
       donít
                         *or google* too
                         seriously
                        google:
Sunday, July 31, 2011
                            search
                                NICOLE YEARY // nicoleyeary.co
WORDCAMP chicago 2011




             un-boring
                                      seo
                                       keeping it
                                       simple
             walk away today with
             changes you can make
             tonight


                              NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011
                                                social media/ SEO

                        4 big scoops
                        1.   reading trumps blogging
                        2.   plugins, apps & themes, oímy!
                        3.   you too are a webmaster
                        4.   listen & bake cupcakes



                                                  NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011


                        reading trumps
                        blogging
                        read from the source
                         https://www.google.com/support/webmasters/

                        donít like reading?                              DO THIS:
                                                                          dowload a SEO
                        watch a video                                     starter guide
                         http://www.youtube.com/googlewebmasterhelp

                                                                      NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
WORDCAMP chicago 2011


                         plugins, apps                                        DO THIS:
                        & themes, oímy!                                          woo themes
                         premium theme
                         support, clean code, seo
                         woo has 40,351 users
                        http://wordpress.org/support/topic/premium-themes

                        @anywhere app
                                     https://dev.twitter.com/

                           wptouch - mobile
                           jetpack - new
                           disqus - comments
                           Akismet - spam                                   NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
WORDCAMP chicago 2011




                        premium
                                                          seo
                        themes              = are like migraine meds

                        an SEO concierge
                           no follow
                           alt text in images
                           indexing
                           meta & title tags

                                                  NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011
                                                                  DO THIS:
                        youíre a webmaster                        add your site to
                         google webmaster tools                   be indexed
                         like a SSN - you exist!                  check crawl
                         analyze search data                      rate
                         check who links to you
                         mobile bot access too


                           http://www.google.com/webmasters/



                                                               NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
WORDCAMP chicago 2011



                                                                        seo
                        donít forget
                           there are other search engines

                         keep tabs on Alexa, Yahoo, & Bing
                                        http://www.alexa.com/
                                http://siteexplorer.search.yahoo.com/
                             http://www.bing.com/toolbox/webmaster/


                                                            NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011


                        social media
                           twitter
                           facebook
                           linkedin
                           flickr
                           youtube

                                NICOLE YEARY // nicoleyeary.com
Sunday, July 31, 2011
WORDCAMP chicago 2011

                        listen & bake
                        social cupcakes
                    a good social media
                    dashbord + wordpress
                    HootSuite Hootlet
                    -custom url parameters
                    HootSuite analytics
                    -what audience likes to click
                    HootSuite = Google Analytics
                             http://hootsuite.com

                                                    NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
WORDCAMP chicago 2011




                        your super power,
                        networking
                        be patiently genuine
                                    NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011
WORDCAMP chicago 2011




 Iíd love to stay
 & chat...
   But I really
                        NICOLE YEARY // nicoleyeary.co
Sunday, July 31, 2011

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WordPress as Your Social Media / SEO Hub

  • 1. WORDCAMP chicago 2011 WORDPRESS HUB as your SOCIALMEDIA SEO NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 2. Hello! @nicoleyeary Nicole http://nicoleyeary.com http://aelloluxe.com Sunday, July 31, 2011
  • 3. WORDCAMP chicago 2011 search seo engine optimization “base your optimization decisions first & foremost on what's best for the visitors of your site” ~ google NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 4. WORDCAMP chicago 2011 Rule #6 take your self donít *or google* too seriously google: Sunday, July 31, 2011 search NICOLE YEARY // nicoleyeary.co
  • 5. WORDCAMP chicago 2011 un-boring seo keeping it simple walk away today with changes you can make tonight NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 6. WORDCAMP chicago 2011 social media/ SEO 4 big scoops 1. reading trumps blogging 2. plugins, apps & themes, oímy! 3. you too are a webmaster 4. listen & bake cupcakes NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 7. WORDCAMP chicago 2011 reading trumps blogging read from the source https://www.google.com/support/webmasters/ donít like reading? DO THIS: dowload a SEO watch a video starter guide http://www.youtube.com/googlewebmasterhelp NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 8. WORDCAMP chicago 2011 plugins, apps DO THIS: & themes, oímy! woo themes premium theme support, clean code, seo woo has 40,351 users http://wordpress.org/support/topic/premium-themes @anywhere app https://dev.twitter.com/ wptouch - mobile jetpack - new disqus - comments Akismet - spam NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 9. WORDCAMP chicago 2011 premium seo themes = are like migraine meds an SEO concierge no follow alt text in images indexing meta & title tags NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 10. WORDCAMP chicago 2011 DO THIS: youíre a webmaster add your site to google webmaster tools be indexed like a SSN - you exist! check crawl analyze search data rate check who links to you mobile bot access too http://www.google.com/webmasters/ NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 11. WORDCAMP chicago 2011 seo donít forget there are other search engines keep tabs on Alexa, Yahoo, & Bing http://www.alexa.com/ http://siteexplorer.search.yahoo.com/ http://www.bing.com/toolbox/webmaster/ NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 12. WORDCAMP chicago 2011 social media twitter facebook linkedin flickr youtube NICOLE YEARY // nicoleyeary.com Sunday, July 31, 2011
  • 13. WORDCAMP chicago 2011 listen & bake social cupcakes a good social media dashbord + wordpress HootSuite Hootlet -custom url parameters HootSuite analytics -what audience likes to click HootSuite = Google Analytics http://hootsuite.com NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 14. WORDCAMP chicago 2011 your super power, networking be patiently genuine NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011
  • 15. WORDCAMP chicago 2011 Iíd love to stay & chat... But I really NICOLE YEARY // nicoleyeary.co Sunday, July 31, 2011