This is an abridged version of Wechat Marketing 3 case studies. The full version contained 10 case studies.

1. incitez
3 Case Studies for WeChat
Marketing
FEBRUARY 14, 2014

2. CONTENT LEVEL:
Introductory
Your Digital Partner
for Chinese Market
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3. 10 Case Studies for WeChat Marketing
TABLE OF CONTENTS
•
•
•
•
Introduction
Case One: CNFOL
Case Two: Midea
Case Three: WYN88VM
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4. 10 Case Studies for WeChat Marketing
INTRODUCTION
WeChat Market Performance
WeChat monthly active users reached 270 million in
November, with over 600 million registered users.
Since the launch of WeChat 5.0 and a series of open API
policies made it the new marketing favorite of many
enterprises. Let’s take a look at WeChat successful
marketing cases.
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5. 10 Case Studies for WeChat Marketing
CASE ONE
CNFOL
CNFOL, a Chinese finance
portal website, includes
finance, stocks, securities,
market statistics, funds,
futures, options and foreign
exchange, insurance, etc.
CNFOL WeChat public
account allows users to check
finance news and market
index, send selected finance
information to users and offer
investment services. Users
only need to enter stock code
to get that stock quotation.
It’s convenient and easy to
learn.
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6. 10 Case Studies for WeChat Marketing
CASE TWO
Midea
Midea is a Chinese leading home appliance
manufacturer, and its WeChat public account
Mideace offers one-stop service. Midea’s customized
menu allows users to get to know Midea’s products
information and market launch updates. If they want
to purchase, they could enter online mall to buy the
products.
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7. What’s more, they could find customer service
information in public account, such as after-sales
network, product specification, complaints of
products, Q&A and help. WeChat public account
helps Midea shorten the communication channels
with consumers and lower the cost.
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8. 10 Case Studies for WeChat Marketing
CASE THREE
WYN88VM
Vienna Hotel Group is a chain hotels with over 480
branch hotels in about 80 cities in China. Its WeChat
public account offers a comprehensive booking
service, connected with online booking system.
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9. 10 Case Studies for WeChat Marketing
Except for booking rooms via WeChat public account,
consumers could also search for points, order and
discount information. Once you finish booking a
room, your will receive a confirmation message.
WeChat public account offers another convenient
way for booking hotel rooms.
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10. Agency’s Guide to China Digital Marketing Offerings
Next Steps
For More Information
To Read the full version of Wechat
Marketing 10 Case Studies, please subscribe
to China Internet Watch.
If you want to know more about Chinese
online marketing, please contact Incitez.
Click here to visit:
http://ciw.me/1c4KdH9
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11. incitez
incitez.com/china
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