Companies are always looking for creative and effective ways to reduce costs and to improve their product offer. In this case study, a start-up, sporting goods company looked to grow its core business in golf equipment by reducing costs and developing innovative products. The Company also wanted to expand into hockey sticks, so we implemented a disciplined sourcing strategy and a licensing plan that resulted in significant cost savings, an expanded product portfolio, and licensing agreements with the NHL.

1. Setting
„„ A start-up, sporting
goods company wants to
grow its core business
in golf equipment by
reducing cost and
developing innovative
products
„„ Company wants to
expand into hockey
sticks
Challenge
„„ Identify mid-size
factories that produce
quality equipment at
competitive prices and
will work with a small
but growing company
„„ Achieve product
innovation in order to
help differentiate the
brand and support
margins
Solution
„„ Sertus identified and evaluated
suppliers, tested products and
developed partnerships with key
manufacturers
„„ Branding was centrally
coordinated across suppliers
and a rigorous quality control
process enacted
„„ A licensing strategy was
developed and supplier
agreements signed to protect
trademarks
The Results
Company has significantly
improved profitability
and grown its portfolio
of products by 500%,
is selling NHL licensed
product as well as its own
brands at wholesale, retail
and on-line channels.
Development of a
Sporting Goods Brand
Client Snapshot | Region: Americas
Industry: Sporting Goods
HOCKEY