Chinwag Psych London 2014 @Chinwag psychmatters.co Aaron Balick, Mindswork. "The Strongest Persuader: You."

1. The Strongest Persuader:
YOU
Chinwag Psyche, London, 2014
@DrAaronB

2. @DrAaronB
What’s the last book you read?

3. WYSIWYG?WYGINWYS!
@DrAaronB

4. @DrAaronB
Manifest
Latent

5. @DrAaronB
Content
Process

6. @DrAaronB
Today, we are extended…
Technology!
enables an extension of the self into the digital world.
Psychology!
is the paradigm through which we can understand these extensions.
Motivation!
is derived from the unconscious, and is played out through consciousness.
Online Interaction!
largely appeals to the outward, performing aspects of the ego.
Persuasion!
is both intrasubjective and intersubjective.

7. @DrAaronB
It’s the psychology, stupid.
!
The internal world is comprised of relationships.
How one sees themselves
How one imagines others see them.
!
!
Freud’s tripartite psyche is still helpful:
id
ego
super-ego
!
!
Online interaction is the domain of the ego…
yet is dictated by unconscious relational
forces

8. @DrAaronB
The
Relational
Psyche
!
The key to Ego fulfilment
is the recognition of the other

9. @DrAaronB
–Jessica Benjamin
“To recognise is to affirm, validate,
acknowledge, know, accept, understand,
empathise, take in, tolerate, appreciate, see,
identify with, find familiar, love”
Recognition
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10. @DrAaronB
Self
The Unconscious
Self
Ego
Online Interaction!
Ego

11. @DrAaronB
The Outward Lean
Self
The
Outward
Facing
Ego
Presence Online!

12. @DrAaronB
#Selfie!
@DrAaronB

13. Persuading Ourselves
Image: krzysiekkowalik
@DrAaronB

14. @DrAaronB
Persona
!
“a kind of mask,
designed on the one
hand to make a definite
impression on others,
and on the other, to
conceal the true nature of
the individual”
C.G. Jung

15. @DrAaronB
“False Self”
!
“The false self is set up to
protect the true self - to
respond to challenges in
the environment - the
false self essentially
takes up the role of social
compliance.”
D.W. Winnicott

16. @DrAaronB
Appealing to the self means
appealing to more than one person

17. @DrAaronB

18. @DrAaronB
Super
ego
Ego
Id

19. @DrAaronB
We Persuade Ourselves
Identity!
is dependent on the stories we tell ourselves
How we show up!
in relation to others fortifies these stories
We are divided!
and need to justify our conflicting urges and desires
What we show!
is ego based, and ego (tries) to synthesise all our other needs
Persuasion!
is both intrasubjective and intersubjective.

20. @DrAaronB
What’s the last book you read?
is not such a straightforward question after all . . .