Chinwag Insight: Facebook Marketing - Luca Benini, Buddy Media - Measurement & Monetisation

1. The power of connections Enthusiastically presented by Luca benini, md Europe, buddy media 6thoctober2011

2. The power of connections Your most valuable customer: before and after Social 2

3. The power of connections Facts 90% of all purchases are subject to social influence 1 million+ sites have implemented Facebook’s Social Layer There are 3.2 average unique visitors per share 150 million people engage with Facebook on external websites each month 90% of consumers trust recommendations from people they know 67% of people spend more money online after recommendations There is a $30B predicted revenue for the social commerce market in 2015 3 Sources: Wired Magazine UK, TechCrunch, Booz & Company, Facebook 2011, The Nielson Company, Chompon.com, Bazaarvoice.com, Spinback.com.

4. 4 Raise your hand if… You have sharing functionality on your site

5. 5 Keep it Raised if… You know how much revenue is being driven through sharing

6. 6 Keep it Raised if… You know how much revenue is being driven by product through sharing

7. 7 Keep it Raised if… You know how much revenue is being driven by customer through sharing

8. The power of connections Closing the loop on the share-effect With ROI data

9. The power of connections …lots of ROI data 9

10. 10 Who is YOURmost valuable customer?

11. Luca Benini@lucaben1n1luca.benini@buddymedia.com 6th October 2011 11 Thank you