8. How to build around people and become social by design The web is built around people Businesses are built around people
9. Paid Owned Earned OPEN “Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned, and earned ” Print Websites Public Relations -eMarketer, Sept 2010 Television Store fronts Word of Mouth Marketing has always been a mix of paid, owned and earned
10. The ideal is more earned at the scale and predictability of paid Facebook lets you create “earned” at unprecedented scale
11. How to build around people and become social by design The web is built around people Businesses are built around people
12. Let’s get started Your Page A fan base with Like ads Publish to fans Sponsored Stories Ads with Friends
13. The web organised around people creates new opportunities Businesses are transforming how they relate to people and operate Companies recognisingthis shift are gaining strategic advantage