SlideShare una empresa de Scribd logo
1 de 14
PERMISSION MARKETING
&
GUERRILLA MARKETING
The idea of permission marketing is
opposite from that of interruption
marketing. Permission marketing aims to
sell a product or a service only when the
prospect gives consent in advance.
Sudhir
shivaram
N&W
Photography.
Asking for a
drive to a
cab driver or
an auto-
rickshaw
driver.
.
TO
achieve
m
a
n
y
“
B
u
s
i
n
e
s
s
g
o
a
l
s
”
“Guerilla advertising is a great way to make unusual, surrealistic visuals and situations
that passers by will remember.”
Guerrilla marketing is unconventional , inexpensive and targets a huge number of
people at a single time .
MINI is famous for it’s guerilla
marketing
Strategies all over the world.
Unmissable ad, I’m sure all the bowlers that went there remembered it.
The 3 idiot’s marketing
team also used concepts
of guerrilla marketing in
different ways.
NIVEA too used gurreilla marketing in an innovative way !!
In the lead upto
the lok sabha
2014 elections
marketing
teams of bjp
came out with
something
unusual.
Permission marketing

Más contenido relacionado

La actualidad más candente

muji final presentation
muji final presentationmuji final presentation
muji final presentation
Jared Zeide
 
Yardley- Marketing Campaign
Yardley- Marketing CampaignYardley- Marketing Campaign
Yardley- Marketing Campaign
Vikram Choudhary
 
Guerilla Marketing
Guerilla MarketingGuerilla Marketing
Guerilla Marketing
ameeks29
 
Zara in vending machines (convince for the idea)
Zara in vending machines (convince for the idea)Zara in vending machines (convince for the idea)
Zara in vending machines (convince for the idea)
Maria Koullapi
 

La actualidad más candente (17)

Promotion
PromotionPromotion
Promotion
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
MINISO
MINISOMINISO
MINISO
 
nivea case
nivea case nivea case
nivea case
 
Chrome Communications - Case Study - The Silent Auction Pop-Up
Chrome Communications - Case Study - The Silent Auction Pop-UpChrome Communications - Case Study - The Silent Auction Pop-Up
Chrome Communications - Case Study - The Silent Auction Pop-Up
 
Ailaan Advertising Profile
Ailaan Advertising Profile Ailaan Advertising Profile
Ailaan Advertising Profile
 
muji final presentation
muji final presentationmuji final presentation
muji final presentation
 
Gaureilla
GaureillaGaureilla
Gaureilla
 
Patriotism and Marketing Strategy
Patriotism and Marketing Strategy Patriotism and Marketing Strategy
Patriotism and Marketing Strategy
 
Marketing Plan - Yardley
Marketing Plan - YardleyMarketing Plan - Yardley
Marketing Plan - Yardley
 
Yardley- Marketing Campaign
Yardley- Marketing CampaignYardley- Marketing Campaign
Yardley- Marketing Campaign
 
Guerilla Marketing (Gerilla Pazarlama) by Nergis Tamer
Guerilla Marketing (Gerilla Pazarlama) by Nergis TamerGuerilla Marketing (Gerilla Pazarlama) by Nergis Tamer
Guerilla Marketing (Gerilla Pazarlama) by Nergis Tamer
 
Guerilla Marketing
Guerilla MarketingGuerilla Marketing
Guerilla Marketing
 
Zara in vending machines (convince for the idea)
Zara in vending machines (convince for the idea)Zara in vending machines (convince for the idea)
Zara in vending machines (convince for the idea)
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
2 G Advertising
2 G Advertising 2 G Advertising
2 G Advertising
 

Similar a Permission marketing

Guerrilla Marketing
Guerrilla MarketingGuerrilla Marketing
Guerrilla Marketing
Dave Earley
 

Similar a Permission marketing (20)

Presentation of Guerrilla Marketing - Rachana.pdf
Presentation of Guerrilla Marketing - Rachana.pdfPresentation of Guerrilla Marketing - Rachana.pdf
Presentation of Guerrilla Marketing - Rachana.pdf
 
Guerrilla
GuerrillaGuerrilla
Guerrilla
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
What is Marketing.pdf
What is Marketing.pdfWhat is Marketing.pdf
What is Marketing.pdf
 
Guerilla Marketing
Guerilla MarketingGuerilla Marketing
Guerilla Marketing
 
Presentation1
Presentation1Presentation1
Presentation1
 
Hotel Marketing & Sales
Hotel Marketing & Sales Hotel Marketing & Sales
Hotel Marketing & Sales
 
Guerrilla Marketing
Guerrilla MarketingGuerrilla Marketing
Guerrilla Marketing
 
GUERRILLA MARKETING.pptx
GUERRILLA MARKETING.pptxGUERRILLA MARKETING.pptx
GUERRILLA MARKETING.pptx
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360
Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360
Ten Noteworthy Digital Campaigns of 2014 from India - Simplify360
 
Guerilla Marketing Report
Guerilla Marketing ReportGuerilla Marketing Report
Guerilla Marketing Report
 
Guerrilla Marketing
Guerrilla Marketing Guerrilla Marketing
Guerrilla Marketing
 
Guerilla Marketing & Partnerships
Guerilla Marketing & PartnershipsGuerilla Marketing & Partnerships
Guerilla Marketing & Partnerships
 
Guerrilla marketing
Guerrilla marketingGuerrilla marketing
Guerrilla marketing
 
Session_1_Introduction to marketing
Session_1_Introduction to marketingSession_1_Introduction to marketing
Session_1_Introduction to marketing
 
guerrilla marketing ppt.pptx
guerrilla marketing ppt.pptxguerrilla marketing ppt.pptx
guerrilla marketing ppt.pptx
 
IMC Presentation
IMC PresentationIMC Presentation
IMC Presentation
 

Más de Chirag Tewari

Más de Chirag Tewari (20)

Price Differentiation
Price DifferentiationPrice Differentiation
Price Differentiation
 
Shoes - Marketing
Shoes - MarketingShoes - Marketing
Shoes - Marketing
 
Promotional Marketing
Promotional MarketingPromotional Marketing
Promotional Marketing
 
Political Marketing
Political MarketingPolitical Marketing
Political Marketing
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Marketing - Tourism Destinations
Marketing - Tourism DestinationsMarketing - Tourism Destinations
Marketing - Tourism Destinations
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management - Badminton Brands
Marketing management - Badminton BrandsMarketing management - Badminton Brands
Marketing management - Badminton Brands
 
Gaming Industry
Gaming IndustryGaming Industry
Gaming Industry
 
Aviation industry
Aviation industryAviation industry
Aviation industry
 
Communication Mix
Communication MixCommunication Mix
Communication Mix
 
Guerilla Marketing
Guerilla MarketingGuerilla Marketing
Guerilla Marketing
 
Cross marketing
Cross marketingCross marketing
Cross marketing
 
Aesthetic Packaging
Aesthetic PackagingAesthetic Packaging
Aesthetic Packaging
 
Line Extension
Line ExtensionLine Extension
Line Extension
 
Brand Extension Final
Brand Extension FinalBrand Extension Final
Brand Extension Final
 
Viral marketing
Viral marketingViral marketing
Viral marketing
 
innovative Marketing
innovative Marketinginnovative Marketing
innovative Marketing
 
Street marketing
Street marketingStreet marketing
Street marketing
 

Último

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
ramboxxx369
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 

Último (20)

Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing Company
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
 
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxThe Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
 

Permission marketing