The document discusses planning a music video to target 16-25 year olds interested in pop music, primarily teenage girls. It will focus on themes of love, relationships, and heartbreak. The group aims to attract the target audience by starring in the video themselves since they are similar in age and know what interests this demographic. They want to make the video feel realistic through varied camera shots and professional production quality to engage the audience and convince people it is a real music video. The target demographic for both boys and girls includes socializing with friends, part-time jobs, and pride in appearance.

1. By Chloe Georgiades

2. Who is our target audience?
 Our target audience are aimed at boys and girls aged
around 16- 25 who are interested in the music genre
pop, our main audience are teenage girls.
 Our music video is based on themes of love,
relationships, heartbreak and girl dominancy.
Therefore I think our music video would be most
suitable for teenage girls as they can relate the music
video to situations in their life.

3. How we will attract out target
audience?
 I think one way that will attract the target audience, is
that us four in the group will all be in the music video.
I think this will attract our target audience because we
are of similar age and have ideas and knowledge of
what our target audience would like to see in our video.
 Our music video is pop sub culture and so therefore
both genders of our target audience will be attracted
to our music video because pop is a well known and
commonly listened to genre of music.

4. Demographics
 Age: The age of my target audience that we are aiming at will be
from 16-25 but is specifically aimed at teenagers.
 Gender : Aimed at both males and females, however is most
likely to attract more females due to the themes of the video.
 Class: The film will be aimed at all types of classes from lower
class to upper class
 Race: Our film is aimed at all races
 Geographical Location: Our film will be aimed at mainly
teenagers in South East London

5. Psychographics
 Interests:
Both males and female teenagers and young adults often like to go out and socialise with
their friends, and a common way of socialising is by going out to parties, clubbing and
having fun with their friends. We feel that male and female teenagers and young adults,
mainly being females are the most likely audience for our music video because we feel that
they may be able to relate to the themes in the video and to relate to us, the four girls
playingthe roles of four main lead singers in a girl band.
We want to make sure that out audience will be engaged and interested in our music video
so, we will make the music video as realistic as possible and make sure our video is not
based in the same scene/environment and has a variety of camera shots and angles.
 Beliefs: We want our target audience to believe that it is like a true music video that
would convince people that it is a real, professional music video when they see it for the
first time.
 Values: Our music video must have effective use of camera angles and positioning as
well as in time, excellent lip syncing to make the video a lot more realistic and
professional. Our music video must have good types of lighting in the different scenes
to make them effective.

6. Example Target Audience - Girls
Enjoy listening to Often socialise e.g.
music e.g. Pop, parting, shopping, going
R&B and dubstep. out for lunch.
Go to
sixth
form
Take care and
pride in
appearance
Have part
time jobs

7. Example target audience - Boys
Enjoys socialising
with friends and
Listen to partying.
music e.g.
Dubstep,
garage, pop,
hip-hop.
Take care in
appearance.
Have part time
All attend college or jobs
sixth form