1. Factual Layout Analysis

3. This leaflet is clear on what it is advertising and is also easy to understand as it
provides brief but informative explanations. Giving that this association is
professional it seems right to assume that they are fully trained to be Yoga
instructors, and that they have extended knowledge so they will know the full
benefits and procedures of Yoga. This leaflet avoids ambiguity by clearly stating the
benefits you will gain from getting involved with Kundalini Yoga and they also give
clear information about the association and how you can contact them and find out
more. This leaflet uses a formal register because it is a professional association and
this particular advertisement is probably aimed at people of more mature ages
rather than teenagers.
This leaflet uses calming, blue tones which fits
in with the subject of the information,
because Yoga is something that is relaxing and
peaceful.
There is also a pattern in the background
which resembles a lotus flower, which is
something that is commonly seen in Yoga as it
symbolises enlightenment, divinity, fertility,
wealth, and knowledge.
The font used for the title is different to the
body font, which helps to break up the text.
With the title font being serif it looks
professional and formal, while the body font
gives a more friendly and welcoming feel. The
text is given in small doses so that it doesn’t
overwhelm you with information and it is
paragraphed neatly. This would fit in with the
theme of Yoga because during sessions you
would do very little talking and there would
be minimum explanation as the moves would
be simple.
The images used look professionally taken
and the one on the front of the leaflet is very
good in advertising Yoga as the woman is
holding a typical pose and looks very content.
There are also people behind her who are
striking the same pose which gives the reader
an impression of the atmosphere of sessions.
The blurred background of the image makes it
look peaceful and dreamy which is what
people will be wanting. The other two images
show a woman and a man demonstrating
yoga poses during sessions. This image is
beneficial because it shows that anyone can
get involved with Yoga, no matter your age or
gender. It also shows diversity and promotes
coming together and being at peace.

5. This leaflet uses a variety of colours which are all taken from the societies logo. It is an appropriate logo because it is shaped like three leaves, each one being a different
colour – the colours which are present on the leaflet. The colours are not overly bright or over the top, which may be better because this would be a considered a serious
topic. The colours used are quite earth-like, with the green representing grass and shrubbery, the red colour representing the earth/dirt, and the blue representing
lakes/sea/rivers or the sky. The fonts used are sans serif, apart from the one which is used for the quote on the front of the leaflet. The other fonts are easy to read and look
appropriate for the topic, whereas the serif font used for the quote is slightly harder to read but it makes the quote seem more legit and wise. The background of the leaflet
is plain and simple which works well and also gives the impression that it is a serious and informative leaflet. The information is given in detail and includes facts and figures
to support their reasoning. There are paragraphs which break up the text which makes it look neat and sophisticated. This leaflet uses bold text to make the sub-headings
stand out, as well as using it effectively on the left hand side where a question is asked in bold and is then answered for you in smaller, normal text. It is almost like a
rhetorical question but it puts words in your mouth. The images used in this leaflet show animals living happily which is meant to pull at the heart strings because the cow in
the top right looks really happy running through the grass and the leaflet is trying to make us feel bad for ending these animals lives. The things stated in this leaflet could be
seen as bias because they are using facts in their favour and are claiming that the vegan life is easy, but that might just be their personal opinion. This leaflet avoids ambiguity
because it gives you the numbers to support the facts that it states.

6. The background for the article is very simple, but it is a web article so this would be expected. The colour
scheme is also plain with grey titling and black body text, with the important pieces highlighted in blue. This
article uses bold text to make the title stand out. It also uses this technique in other places, like to outline the
authors of the article and the sub-headings. The images are all relevant to the subject of the article and show
images of cod being gathered which supports the story. The article may be more simple as in the colour and the
design because they authors may want the reader to focus more on the story and the facts rather than pretty
pictures and designs. The authors of this article have clearly done their research as you can see that they have
included statistics and figures to support the claims, as well as referencing the sources they have taken them
from. They have also made sure that the quotes included are attributed correctly. In the article they admitted
they were wrong and also admitted that they were right. They have included the legal constraint of libel
because they lied about the correct number of cod in the sea. This article is clear but may not be easy to
understand in some parts because of the libel.

8. This instruction manual uses an interesting design and layout which matches with the subject of the manual. The design looks quite electronic and
computerized which is good because it links in with the product. The fonts used for the sub-headings are also computerized and the boxes that the
instructions are in look like the tabs you open when you are on the internet. The body font is easy to read and very square, and there is minimal text
throughout the manual, which is better for such a product because you can use easy to follow instructions, rather than large blocks of text. The images used
are possibly more explanatory than the text as they show detailed drawings of the gun and show which way to assemble certain parts. This instruction manual
is clear and easy to understand with its simple instructions and picture references. As well as that, it means that the manual is simple and not overly
complicated like some manuals can be. This may be to do with the audience because it would typically be teens who would be using this product so you
would want it to be more simple and easy to assemble. This instruction manual would be accurate because this method and assembly of the product will have
been tested before, so the instructions will be correct. The manual presents very straight forward and direct instructions so there is no room for
interpretation and the customer will not be uncertain about the information given.

10. This site appears to be aimed at
women, by looking at the content
and the overall look of this page. The
title of the page is “all about you”,
which is more significant to women
because they are known to be more
aware and conscious of their
appearance and wellbeing. The
banner at the top of the page is
organised and clear, making it easy to
navigate around the website. The
colours used are of more variety than
something that is usually aimed at
the female audience, but there are
more warm and neutral tones that
aren’t extremely bright and
overwhelming which makes the site
seem more friendly and welcoming.
The website clearly states the title of
the page in a font that is used
throughout the screenshot. This font
is a simple sans serif font which is
easily readable and goes well with
the look of the web page. The overall
design of this website is easy to
follow and all of the desired and
important information is clearly
shown. The content of the page is
given in small paragraphs which helps
to break up the page and doesn’t
make the information look as blocky
or intimidating. The text is split up
into digestible steps that are easy to
understand, and a reference image
that is relevant to the content is also
shown. The other images that are
included on the page are effective
and helpful in showing the audience
how to knit, as well as having the text
as additional information to go with
the images. The web page also has
links to social media and also
promotions for magazines which the
owner of the website thought would
appeal to the viewers of the site.